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Economic and Financial Evaluation of the Company Using the Balanced Scorecard Method
Cabejšková, Tereza ; Zinecker, Marek (referee) ; Kocmanová, Alena (advisor)
The thesis deals with the performance of a selected company using the Balanced Scorecard method. The thesis is divided into three main parts. The theoretical background used for the subsequent elaboration of the topic on the selected company is contained in the first part. Furthermore, an analysis of the selected company is developed through strategic and financial analysis. In the final part of the thesis, a proposal for the implementation of the BSC method in the selected company is developed. Within this proposal, the company's assumptions, the timeline, the actual strategic objectives or the strategic map are characterized. Furthermore, the benefits as well as the risks of the mentioned implementation are outlined.
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The Proposal for Implementation of the BSC Method under the Conditions of the Company ČD
Matisová, Monika ; Doc.Dr.Ing.Roman Štěrba (referee) ; Kocmanová, Alena (advisor)
The Master’s thesis deals with the evaluation of performance in the company ČD, a.s. by using the Balanced Scorecard method. The theoretical part of thesis describes the Balanced Scorecard concept and the process for its implementation. The next part of thesis evaluates the current situation of the company by using selected analytical methods. Based on the results of analysis is created a proposal for implementation of the BSC method for the analysed company. The final part of thesis summarizes possible risks and expected benefits of this concept.
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Economic and Financial Evaluation of the Company Using the Balanced Scorecard Method
Cabejšková, Tereza ; Zinecker, Marek (referee) ; Kocmanová, Alena (advisor)
The thesis deals with the performance of a selected company using the Balanced Scorecard method. The thesis is divided into three main parts. The theoretical background used for the subsequent elaboration of the topic on the selected company is contained in the first part. Furthermore, an analysis of the selected company is developed through strategic and financial analysis. In the final part of the thesis, a proposal for the implementation of the BSC method in the selected company is developed. Within this proposal, the company's assumptions, the timeline, the actual strategic objectives or the strategic map are characterized. Furthermore, the benefits as well as the risks of the mentioned implementation are outlined.
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Application of the Balanced Scorecard Method within a Chosen Enterprise
Lužová, Jiřina ; Wagner, Jaroslav (advisor) ; Petera, Petr (referee)
The diploma thesis "Application of the Balanced Scorecard Method within a Chosen Enterprise" deals with the Balanced Scorecard concept from the point of view of its integration in the strategic management of a business establishment. The theoretical-methodological part addresses the topic of business performance strategic management with the use of a Balanced Scorecard method. This part characterises the individual elements of the Balanced Scorecard method, gives reasons for its implementation, outlines the individual perspectives constituting the core framework of this method, describes the proposed implementation of the concept and summarises its limitations and constrictions. The practical part of the diploma thesis applies the findings collected in the theoretical-methodological part to the conditions of the production company Screw & Wire Libčice a.s. As a first step, analyses of the company´s external and internal environments are carried out along with the SWOT analysis. Based on the strategic analysis, the mission, the vision and the strategy of the company are defined. As a next step, the Balanced Scorecard itself is modelled to meet the needs of the particular company. The causal interrelations between the strategic objectives of the individual perspectives are illustrated with the help of a strategy map. Lastly, the diploma thesis comes up with a proposal for the implementation of the Balanced Scorecard concept within the chosen enterprise.
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Design of multidimensional performance measurement system
Piechaczek, Petr ; Menšík, Michal (advisor) ; Král, Bohumil (referee)
The thesis deals with the design of multidimensional performance measurement system. The aim of the thesis is to propose a multidimensional performance measurement system for the company providing services in recruiting new employees. The performance measurement system is based on the Balanced Scorecard. The thesis is divided into two parts. The first one is about theoretical basis for design the multidimensional performance measurement system, the second one deals with the proposal of this system for the company PŘEDVÝBĚR.CZ s.r.o. Firstly, the enterprise is introduced from the point of view of basic information, provided services, organizational structure, target market segments, and competitors. Following this information, a SWOT analysis of the company is made. This is the basis for the company´s strategy. Then, a strategy map is created. It captures the key causal relationships in the company. After the strategy map, a performance measurement system is designed into four perspectives of the Balanced Scorecard.
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The Proposal for Implementation of the BSC Method under the Conditions of the Company ČD
Matisová, Monika ; Doc.Dr.Ing.Roman Štěrba (referee) ; Kocmanová, Alena (advisor)
The Master’s thesis deals with the evaluation of performance in the company ČD, a.s. by using the Balanced Scorecard method. The theoretical part of thesis describes the Balanced Scorecard concept and the process for its implementation. The next part of thesis evaluates the current situation of the company by using selected analytical methods. Based on the results of analysis is created a proposal for implementation of the BSC method for the analysed company. The final part of thesis summarizes possible risks and expected benefits of this concept.
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Application of Balanced Scorecard
Jaroměřská, Martina ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
This master's thesis deals with application of the Balanced Scorecard method to Němcova selská mlékárna Radonice, spol. s.r.o. The goal is to analyse the strategic position of the company and propose a new company strategy. Further, the strategic goals defined by the strategy are converted to a strategic map to clearly show causality relationships between the goals of the four perspectives of the Balanced Scoreboard method. The strategic goals are assigned measures and target values and initiatives to achieve the goals. The strategic analysis has been created using Porter's five forces analysis, PEST analysis, financial analysis, benchmarking, and SWOT analysis. The thesis summarize results of the proposed strategy and impact on the analysed company.
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Strategic Management in Motol University Hospital
Kráčmerová, Martina ; Neumaierová, Inka (advisor) ; Šusta, Marek (referee)
This master thesis deals with strategic analysis of Motol University Hospital, which belongs to the largest hospital complex in Central and Eastern Europe providing complex treatment of whole human body at any age (from prenatal to advanced age). The aim of the thesis is a description of hospital management and assessment of the possibility of using the Balanced Scorecard in health care. The theoretical part contains a basic description of strategy creation, selected methods for analysing internal and external environment and a general description of the Balanced Scorecard. The practical part comprises of an executed strategic analysis of Motol University Hospital, and assessment of hospital´s strengths and weaknesses, opportunities and threats (SWOT analysis). This thesis also contains a survey of scientific literature concerning the usage of the Balanced Scorecard in health care, specifically in hospitals. A result of this survey helps to assess the feasibility of introducing the Balanced Scorecard in Czech hospitals (those in state ownership). This thesis also includes a proposal of strategic perspectives for Motol University Hospital and an evaluation of advantages and disadvantages of implementation into hospital management. A strategy map displays relationships among proposed goals.
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Application of an Integrated Model of Management and Design of Balanced Scorecard in the Organization
Matulková, Lenka ; Lešetický, Ondřej (advisor) ; Pirožek, Petr (referee)
The thesis is focused on management analysis of the selected organization in terms of components and factors that are then used to design of the system of strategic management Balanced Scorecard. The first part is focused on describing the theoretical background concerning the issue of the effect of the organizations administration and management. Comprehensive evaluation of the level of management is performed in the second part. Organizational performance is assessed using the Balanced Scorecard method. Particular perspectives, strategy, targets and their measurements are determined for organization. The interdependence of the targets is presented in the Strategic Map. The conclusion is made by evaluating the achieved findings and formulating specific recommendations for the selected organization.
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