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Development of a Small Family Business
Šimčík, Michael ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The bachelor's thesis deals with the development of the family business Vinařství Výmola in the village of Mikulčice in South Moravia in connection with the growing labor demand for the operation of the company. At the beginning of the work, analyzes are determined and described, which are then applied to the market in which the company operates and to the company itself. The implementation of the development of the company is scheduled in the design part.
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Company Performance Measurement
Kotíková, Martina ; Horváthová, Renáta (referee) ; Bartoš, Vojtěch (advisor)
This master s thesis deals with the performance evaluation of the company Agrochov Jezernice a.s. using Balanced Scorecard approach for increasing performance. This thesis consists of the theoretical part with detailed company introduction and its activities as well as strategic and financial analysis on the basis of which it was possible to set the Balanced Scorecard proposal to develop the company's performance. assessment and prepare the overall implementation proposal.
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Business Strategy of Company
Foltýn, Jan ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Company Performance Measurement
Plachá, Radka ; Čížek, Zdeněk (referee) ; Bartoš, Vojtěch (advisor)
The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.
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Company Development Strategic Framework Proposal with Emphasis on Product Portfolio
Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor)
The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering.
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Balanced Scorecard Implementation within Company Environment
Lojdová, Marie ; Bühn, František (referee) ; Dohnal, Mirko (advisor)
The master’s thesis deals with Balanced Scorecard implementation within a company environment. The object of the thesis is to increase the effectiveness of strategic management which can be achieved through proper implementation of the method. The theoretical section explains the basic concepts of strategic management, followed by the description of method BSC, its implementation and risks. The practical part is focused on creating a business strategy and the model BSC implementation in particular company. As an auxiliary tool for management decision making a fuzzy model was developed and then a dialogue is held with fuzzy expert system.
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The Performance Evaluation of the Company using Balanced Scorecard
Stojaspalová, Vendula ; Petrecká, Eva (referee) ; Bartoš, Vojtěch (advisor)
The aim of the diploma thesis Evaluation of Company Performance is to propose the implementation of the Balance Scorecard for selected company CZECHmetal spol. s r. o., which aims to increase the competitiveness and performance of the particular company. The analytical part is devoted to the introduction of the company and the services offered, the design part will be elaborated on the basis of strategic analysis outputs. Strategic goals are set out in individual perspectives as well as benchmarks that accompany target values. The thesis sets out strategic initiatives that lead to the achievement of the objectives previously set. The conclusion contains the risks and benefits associated with the implementation of the model in society.
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Evaluation of Performance by Using Balanced Scorecard
Konečná, Martina ; Ing.Antonín Brtník (referee) ; Kocmanová, Alena (advisor)
The Master´s thesis is focused on evaluation of performance in the company by using the Balanced Scorecard. Theoretical part describes the concept of Balanced Scorecard, the process for its implementation and the possible risks. In the next part of the thesis there is introduced COFELY a.s., there are performed some analysis of internal and external business environment, financial analysis and there is a proposal to implement the concept of Balanced Scorecard. In conclusion of the thesis summarizes the risks and benefits of this method for the analyzed company.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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