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Addressing in selected writings of A. P. Chekhov and its equivalents in Czech translations
Koutná, Adéla ; Lendělová, Věra (advisor) ; Stranz-Nikitina, Veronika (referee)
This thesis is devoted to the analysis of addressing as a partial translation problem, preceded by basic linguistic characteristics of this language phenomenon and comparison of addressing in Czech and Russian. Based on the theoretical work of leading theorists of translation, own categorization of translation processes was developed within the work. The application of specific translation procedures on selected Chekhov stories was analysed and evaluated in terms of suitability. The work aims to examine and summarize the issues of addressing translation in a transparent way. Key words: A. P. Chekhov, stories, addressing, its semantic-grammatical characteristic, translation, Czech addressing equivalents
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"My Ryor" campaign in 2010
Bendlová, Eva ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with interactive communication from the sight of marketing communication. As a result it applies the findings on the Czech cosmetics brand Ryor. The thesis consider a deeper consequences of interactive communication with culture as well as social interaction. One part of this work is theoretical communication model of interactivity and study of basic elements of relations between members of a communication act. All these conclusions are at the end applied on the real activities of Ryor brand.
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Václav Beneš Třebízský
POPELKOVÁ, Hana
The main aim of the bachelor thesis is a gathering of facts about life and work of Václav Beneš Třebízský and a creation of overview that deals with frequency of publishing of his novels and stories in particular time periods. The next task is to analyse poetics of his works while using one of his novels. This part mostly focuses on a literary character. Its aspects are described with support of cited literature and the discovered knowledge is used to an analysis of the chosen novel.
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Analýza a návrh webové stránky pro cestující do zahraničí
Strnad, Stanislav ; Buchalcevová, Alena (advisor) ; Kučerová, Helena (referee)
The target of this thesis is to design a website which enables its visitors a slightly different approach when searching information about the selected countries, compared to websites of similar orientation. The main asset of the website would be to allow the selection of thematic information (transport, culture, food, trade, etc.), giving the user a clue in the search for the countries where he would like to travel to. (or just find some interesting information about them) It should be also possible to filter and sort the available information accordingly by prearranged criteria, which should allow the visitor to get slightly different perspective over the issue. One of the main features is the contribution of users themselves to co-create the website, for which the registration system will be adapted to. The system will distinguish several levels of users with different permissions to access various sections of the website and to manage its content. It should be possible to edit the data through the web interface, which should provide sufficient variability for a complete content management. The website solution should be created for the users as intuitively as possible without any unnecessary barriers that would prevent users from comfortable and effective use of the website.
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Qualitative research of working methods with fairy tales by Nursery school teachers
HEJHALOVÁ, Tereza
The main goal of the thesis was to identify and describe the methods that kindergarten teachers use when working with fairy tales, their strengths and weaknesses, the selection criteria of fairy tales. The theoretical part is focused on the major psychological theories related to the development of the child (Child Development - Vágnerová M. , Theory of cognitive development - J. Piaget, The structural model of personality and psychosexual development - S. Freud , psychoanalytic theory C.G. Jung ) . The methodological part explains methods used in the thesis: qualitative research, grounded theory and semistructured interview methods of coding. In the practical part, interview and subsequent analysis is done. The fundamental importance of the thesis lies in the revealing and descripting the most important methods that kindergarten teachers use during the work with fairy tales.
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Qualitative research on methods used for stress-release of anxious children practiced by kindergarten teachers.
FOJTÍKOVÁ, Kristýna
The main aim of my research was to find out and describe the methods which are used to calm down and relax anxious children in kindergartens.In the theoretical part I described elementary psychological topics which are a base for understandingproblems of origins, symptoms and consequences of preschool children's anxiety. This part includes description of educational parental approaches and their possible impact on the rise and development of the child's anxiety. At the end of this part there's a brief excursus concerning the meaning of fairy-tales, especially from the psycho-analytical point of view. In the methodological part I tried to explain the used methods of my research: grounded theory , involved observation, half-structured interview and the ways of its cosiny. In the research part I developed the analysis of interviews in the concerned chapters. The main meaning lies in description of the methods and approaches used by teachers to achieve positive change in feelings of an anxious child. I extend my findings with a brief characteristics and impact of specific methods which are used by teachers to calm down and relax children in kindergartens. In conclusion I summarized the key facts. These facts cocern both general and specific methods which can help an anxious child cope with his anxiety and support his personal development.
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Human behaviour and economic crises
Šťastný, Jan ; Sirůček, Pavel (advisor) ; Breňová, Lubomíra (referee)
This bachelor thesis treats with the two longest economic crisis in last eighty years and the way how they were influenced by human behavior. Is it possible some subconscious aspects of human behavior were one of the causes of start of Great depression or Mortgage crisis? Under the influence of human trust or stories spread among people some acts significantly affects business cycle. The power of media and their specialists who are giving advices to us about investing is inconsiderable. But is it right?
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Depression in Old Age
MAŠTEROVÁ, Monika
This thesis is theoretical and it engage in problems of the depression, in particular depression in old age. It divide in four chapters. In first chapter mentioned a characteristic deppresion. Here is a description, what is the depression and that exit some questionnaires, what make find, whether is a man it distress. Further here is mentioned it occurrence, history, mythes, causes, symptoms, types, treatment and consequences. In second chapter talk about age and growing old and their concomitant changes physical, mental and social. The third chapter devote a characteristic depression in old age, it occurrence, some differences between depression and demence, causes, symptoms, treatment and prevention. The fourth chapter present five stories of some people, who suffer from the depressions.
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Knowledge management
Jarošová, Milena ; Mládková, Ludmila (advisor) ; Cejthamr, Václav (referee)
Theoretical part: Basic terms of knowledge management, knowledge worker, knowledge creation and conversion process, prerequisites and benefits of knowledge management. Knowledge management and it's connection to organizational culture and structure, result measurements of knowledge management, learning organization and it's connection to knowledge management. Tacit knowledge management tools -- stories -- types, how to create, practical use, communities, coaching. Value Based Organization. Practical part: Characteristics of organization, value based organization in reality, classification of stories from organization, organizational values, stories in detail, stories in customer care, stories in back line departments. Propsal on improvement of tacit knowledge management in organization -- employee training, mutual inspiration, front line department visits, modifications of organizational values.
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