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Strategiic communication of public policies: The case of Milostivé léto
Marek, Michal ; Konrádová, Marcela (advisor) ; Moravcová, Hana (referee)
Public policy communication is a discipline that has not yet been explored much, and this thesis has chosen to examine it through the example of the government's Milostivé léto debt relief. This was a response to the long-lasting untenable economic crisis of a part of Czech society caused by the amount of accumulated distraints affecting the quality of life of the population. At the same time, the social and economic situation of citizens are the strongest determinants of their relationship to democracy, which makes the strategic communication of a legislative aimed at removing these economic obstacles all the more important. This thesis takes an approach to communication based on government communication, stakeholder theory and theory of public policy according to Potůček, and builds on these theoretical concepts with three research questions focusing on stakeholders, communication strategy and communication recommendations. It answers each of these questions using a separate method - first exploring the online space through stakeholder mapping, then defining strategy through semi-structured interviews with government communication representatives, and finally analysing the data to formulate communication recommendations through SWOT analysis. The thesis thus contributes to research on government...
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Government Communication in the Czech Republic: Organisation, Perception, and New Theoretical Model
Soukeník, Štěpán ; Hejlová, Denisa (advisor) ; Just, Petr (referee) ; Eibl, Otto (referee)
This dissertation thesis titled 'Government Communication in the Czech Republic: Or- ganisation, Perception, and New Theoretical Model' is a seminal, exploratory work which contextualizes and maps the development of government communication in the Czech Republic from its foundation to the present time with a primary research emphasis on the years between 2015 and 2017. Stemming from interdisciplinary theoretical sources within media and communication, public policy, and management scholarship, the thesis rede- fines the way of thinking about government communication. It applies stakeholder theory paradigm by researching government institutions, private sector, and news media as three important actors of government communication. Analysing the organization, perception, and tensions of government communication, the dissertation thesis aims to introduce new theoretical model of government communication and provide the government, private sector, and other societal actors with challenging perspectives on their practices and status quo.
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Stakeholder value as a new phenomenon of law of business corporations
Fencíková, Lucie ; Pelikán, Robert (advisor) ; Rozehnal, Aleš (referee)
Thesis: Stakeholder's value Goal of this thesis is to evaluate stakeholder's theory, as one of the ways of corporate governance. Shareholder model and stakeholder model dominate in corporate governance currently. At its core are two models considered competing. The method of corporate governance is largely influenced by the historical development of the legal and economic relationships in a particular nation. Therefore, before solving the very essence of stakeholder's theory, brief historical excursion into both model sis necessary. Work is divided into six chapters, first chapter is preceded by a short introduction and after sixth chapter follows the conclusion. The first chapter outlines the corporate governance as a field that is overarching stakeholder's theory. The second chapter presents the shareholder theory including its history. At the same time I try to focus on those aspects of the shareholder theory, which are in direct contrast to the stakeholder's theory. In the third chapter I describe the stakeholder's theory, including the historical context of the development of this model. In the fourth chapter I focus on a problem that accompanies stakeholder's theory: Is the purpose of the corporation to create value for its shareholders or for its stakeholders? First, though, I focus on what...
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Analysis of socially responsible corporate behavior
Muzikářová, Ivana ; Hlaváček, Jiří (advisor) ; Hollmannová, Monika (referee)
This bachelor thesis analyzes corporate behavior that goes beyond the firm's economic duties and legal obligations. First of all, it studies the economic rationality of the concept of Corporate Social Responsibility (CSR). The empirical part of this work analyzes soci- ally responsible behavior in the Czech Republic. Its main focus is the relationship between the firm's level of CSR engagement, the type of ownership and the kind of industry it operates in. It turns out that foreign companies with low marginal costs and a homoge- neous product are among the most active ones. Furthermore, the nature and the time trend of CSR expenses are examined, especially in relation to the recent economic crisis. A surprising conclusion is made that the level of expenditures on corporate philanthropy are not significantly influenced by firms' current profits. The last two parts are dedicated to a theoretical model of interaction between the firm and its stakeholders. Using the tools of game theory it is proven that even the infinitely repeated game usually yields a socially suboptimal result. However, the existence of official codes of conduct among firms can have a genuinely positive effect on the level of business ethics.
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Corporate social responsibility: strategic advantage and relationship with financial performance Case study from the Czech republic
Müllerová, Michaela ; Hák, Tomáš (advisor) ; Kašparová, Klára (referee)
The corporate social responsibility is a voluntary concept of firm's embrace of responsibility for the impact of its activities on the environment and society. The corporate social responsibility is the brand and guarantee that firm runs its activities not only within the law and ethical standards, but goes far beyond the law and moral values. Firm demonstrates its social responsibility through engagement in social issues, substitute for the state in support of underprivileged or disadvantaged groups, but also develop activities which have positive impacts on the environment, advocate and meet ethical business principles, take care of their employees, to distance themselves of corruption and bribery, etc. This thesis deals with the objective introduction of corporate social responsibility concept from its origin to contemporary approaches. The thesis introduces related theories which contributed to corporate social responsibility as well. In addition, this thesis familiarizes with the open question of relationship between corporate social responsibility (performance) and firm's financial performance and presents the important empirical research in this area. Results of analysis, done in this thesis, indicate a slight negative relationship between corporate social responsibility (independent...
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Corporate Social Responsibility of a particular company
Marič, Irma ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Master's thesis deals with corporate social responsibility. The first part is dedicated to the definition of the term Corporate Social Responsibility (CSR) and to historical development of the whole strategy. It also includes explanation of the main theoretical concepts related to the topic (Tripple Bottom Line, Carroll's Pyramid, Stakeholder Theory, etc.) Following part deals with the implementation of CSR into practice and with advantages and disadvantages of the whole concept. Next chapter is focused on national and international organizations, initiatives and certificates that help companies to put the strategy of CSR in place. The practical part of the thesis deals with corporate social responsibility of Pilsner Urquell, one of the world's best known Czech breweries. Emphasis is put on the matter of CSR seen as philantrophic activity in comparison with CSR seen as a part of marketing and PR strategy.
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