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The Corporate Social Responsibility
Nezdařilová, Andrea ; Zamazalová, Marcela (advisor) ; Henzl, Josef (referee)
The aim of my thesis is to consider a contemporain concept of the corporate social responsibility (CSR) and all relative activities in the international company and to propose a potential development of this concept for a specific region. Theoretical part explains fundamental features of the corporate social responsibility, its' history, three pillars and organizations which are dedicated to this concept. Practical part of this paper analyses the system of CSR in the international company. In this part there is a history of the CSR applicated in the company, the rating and the contemporain status of the corporate social responsibility. There are mentioned also the methods of measurement of CSR which proclaim the level of corporate social responsibility in the company. There is a focus on the concept of CSR applicated in the Czech republic and some new ideas how to improve it.
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Comparative analysis of local air quality management in the Czech Republic and in the UK
Kostelecká, Lenka ; Vojáček, Ondřej (advisor) ; Jílková, Jiřina (referee)
The purpose of this thesis is to compare two systems of local air quality management - in the United Kingdom and the Czech Republic. United Kingdom has a lot of experience thanks to its long-time history of environmental protection. The system is considered to be successful as they already managed to solve many air quality problems. The Czech Republic has started with air quality management 20 years ago and its results are not satisfactory, its air quality in the new century is getting worse or is stagnating. In the first part of the thesis, two systems of air quality management are compared according to the law regulations in each country and also according to the ministry of the environment's guidance. In the second part of the thesis two program documents are compared -- one from the Greater Manchester metropolitan county and one from Moravian-Silesian region. The analysis points out the fact that British system of air quality management is more efficient, it takes more note of regional dimension of problems and it also cooperates more with stakeholders. At the end of thesis recommendations for Czech system of air quality management are proposed based on previous analysis.
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Marketing communication strategy of universities with emphasis on stakeholder management
Slabá, Marie ; Hesková, Marie (advisor) ; Kovář, František (referee) ; Štarchoň, Peter (referee)
The disertation thesis deals with the problem of marketing communication of universities. The main reason for a choice of the topic of dissertation thesis and solution to the theme of the dissertation thesis was a fact that nobody has paid adequate attention to the problem of marketing communication of universities Marketing communication of university is a complex problem which is a key part of strategic marketing of universities. The main emphasis is put on planning of marketing communication of university. The dissertation thesis proceeds from the latest knowledge in theory of marketing communication as a key part of marketing. The dissertation is based on the analysing and mapping of key groups of stakeholders by the means of Stakeholder Circle Methodology. The text of the dissertation thesis is divided into four main chapters. Chapter one analyses the current situation of the research problem in the Czech Republic and abroad. Chapter two specifies the subject of dissertation thesis, authors' benefits on the theoretical and practical level and the main aims of the dissertation thesis. Chapter three analyses the methodology of the dissertation thesis and all scientific methods and hypothesis of the dissertation thesis in detail. The main results and interpretation of the authors' research are summarized in the chapter four. At the end of this chapter there will be a verification of hypothesis and suggestion of solution of problems. In conclusion there is a summarisation of the benefits of dissertation thesis and fulfilment of dissertations' aims.
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Empirical findings on CSR in the Czech Republic - Comparison of statements of the Czech and international firms
Saňková, Veronika ; Lhotáková, Markéta (advisor) ; Ambrožová, Jana (referee)
This diploma thesis describes the situation of CSR in the Czech Republic, by investigating CSR statements addressed to the stakeholders of the Czech firms on their websites, and comparing them to the results of a world investigation. The theoretical part involves a definition of CSR, its history and wider context of sustainable development. It also describes the grounds of stakeholder theory and stakeholder relationship management. The practical part begins with a description of the world investigation of CSR statements, and continues with other investigations about the importance of stakeholders for the firms which were conducted in the West, and in the Middle and Eastern Europe. Researches in the Czech Republic follow. Finally, the results of this diploma thesis are introduced -- the groups of stakeholders to which Czech firms address their statements and categories of these statements. As a conclusion, recommendations for the Czech firms are formulated
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Stakeholder management in ICT projects
Holub, Ilja ; Chocholatý, Drahomír (advisor) ; Lanz, Edvard (referee)
This work deals with the questions of the analysis and management of the parts engaged in information and communication technology projects. The stakeholder (the term "stakeholder" is used in Czech as well) is a subject, i.e. an individual or a corporate body, that is concerned about the result of the project and has the possibility to influence the project. The main goal of the thesis is to map the contemporary approaches toward the stakeholders analysis and management in the ICT projects, to analyze the problems of the influence of individual parts from both technocracy and human (psychological) point of view and to subsequently suggest the methodology for an effective analysis and management of the engaged parts, which could be used at the management of the projects in the ICT field. It is convenient to introduce the used terms and notions , their history and the way of use in the first part. There are dissect the known methodologies and tools used for the analysis and the management of the engaged parts. Subsequently, the stakeholders are systematically divide, it is accomplished their analysis from different perspectives and discussed mainly the aspects which can be crucial in the project management. The most common interests and motivations of the particular engaged parts are presented, including the influence and interest groups and the ways how to procure these parts for the aims of the projects. In the second part a research is described, which is carried out among managers of ICT companies and participants of ICT projects. There are elaborated some hypotheses on grounds of practical experiences from ICT projects and these are verified by this examination. The third part is focused on the presentation of the methodology for the analysis and the management of stakeholders in the ICT projects, which should serve the project managers for the stakeholders analysis and management in the ICT projects. Practical use of this methodology in the project of the SAP system implementation is described in the last, fourth part. This thesis completes relevant sources with the practical experiences at work on the projects in the ICT field. The effected research attested the original notion that this issue is relatively little known in the Czech Republic. The outcomes of this work could be of use for the project management in the ICT field.
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Stakeholder Analysis in Project IS/ICT
Májský, Tomáš ; Chocholatý, Drahomír (advisor) ; Chlapek, Dušan (referee)
The work is concerned with stakeholder analysis in information system project. This theme is a part of project management. The main goal is to describe process of stakeholder analysis, which is solved very poorly in technical literature. Other goals are: describe the influence on the project and possibility of prevention and solution of the most common stakeholders in detail, and briefly search the level of solution of this issue in technical literature. The work mainly draw from personal ideas, party from experiences contained in mentioned literature. The process of analysis, which is the main theme of this work, is processed almost completely on basis of personal creative activity. The document is divided into six chapters. The first one is introducing the theme, second chapter deals with basic terms, third chapter describes the stakeholder analysis, fourth chapter presents the influence of most common stakeholders and fifth chapter mentions the level of solution in source literature. The last chapter summarize all gained knowledge.
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Společenská odpovědnost firem
Steinerová, Magdaléna ; Mikeš, Jiří (advisor) ; Nejedlo, Tomáš (referee)
Cílem diplomové práce je pomoci firmám překonat bariéry úspěšného fungování konceptu společenské odpovědnost firem (CSR) a poskytnout jim návod, jak efektivně CSR zavést. Pro účely této práce bylo vytvořeno několik praktických nástrojů určených k analýze současného odpovědného přístupu firmy. Jedná se zejména o sebehodnotící dotazníky a formulář zaměstnaneckého průzkumu na téma CSR. Práce také nabízí velké množství příkladů z praxe zahraničních firem, které mohou posloužit jako cenný zdroj inspirace.
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