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Comparative analysis of approaches towards corporate social responsibility
Nováková, Hana ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The theoretical part of the thesis focuses on analysis and evaluation of utilization of the corporate social responsibility concept. It describes in detail the sense and content of CSR reports, which are released annually. The work verifies hypothesis, that in the Czech environment the strategy is being implemented in a narrower sense than in developed countries. The practical part refers about results of a few international and national studies dedicated to comparison of the concept domestically and abroad. Previous studies confirm the main hypothesis; the CSR policy is immature in Czech Republic, but is rapidly expanding. The hypothesis is confirmed also by field research, which was performed in four Czech companies that implemented the CSR policy. It was found out that the firms do not use the strategy in its entire extent and issuing reports which would meet international standards is not considered to be a priority for them. The conclusion of the thesis incorporates the assessment of current situation and suggestions for changes.
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Economic analysis of the BM MOTO, s. r. o.
Barej, Martin ; Mikan, Pavel (advisor) ; Vávrová, Hana (referee)
This graduation thesis contains an economic analysis of the BM MOTO, s.r.o. corporate entity. The aim is to perform a detailed analysis of its financial health in relation to an undergone investment as well as recommend a set of changes that would lead to an improvement of its financial performance. The thesis is divided into two main parts, the first of which being the methodological part, where all the applied models and processes are mentioned and explained. The second part applies these models on the chosen company. The second part is founded predominantly on accounting statements and also makes use of a bulk of internal data. The thesis also contains a detailed analysis of both absolute and relative indicators. Amongst the applied models belong the Du Pont analysis, the analysis of the Economic Value Added (EVA), bankruptcy and creditworthy models and an inter industry comparative analysis. The conclusion summarizes and evaluates all the results and presents an appropriate recommendation.
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School in Zlata Koruna and its visual didactic application of basic education
KARASOVÁ, Veronika
The thesis deals with the School of Zlatá Koruna and its visual didactical application of basic education. First part is orientated on a pedagogical efficiency in the use of instruments and didactical pictures in the structure of teaching. The main part contains the digitizing of pictures from Zlatá Koruna with the encryption of hidden details. The conclusion of the thesis is engaged in the possible utilization of artafacts from Zlatá Koruna in current education.
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Strategic Analysis of an Enterprise
Uhrinková, Jitka ; Dvořák, Jiří (advisor) ; Trčka, Michal (referee)
The topic of this diploma work is based on a specific assignment and needs of the company owner. The goal of the work is to conduct a strategic analysis of the company Rybářství Nové Hrady s. r. o. using external and internal analysis. Primary focus is concentrated on a comparative analysis, financial indicators of the company Rybářství Nové Hrady s. r. o. are compared with the indicators of a sister company Rybářství Kardašova Řečice s. r. o. The main emphasis is put on the information value of the ratio indicators and explanation of the reasons for reaching such values. Based on the acquired information, the economic situation of these companies is compared.
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Methods of determining transfer prices
Jurčíková, Kateřina ; Mařík, Miloš (advisor) ; Podškubka, Tomáš (referee)
Following thesis focuses on analysis of using five basic transfer pricing methods mentioned in the OECD Transfer Pricing Guidelines in the conditions of the Czech Republic (comparable uncontrolled method, resale-price method, cost plus method, profit split method, transactional net margin method). There are mentioned the problems connected with application of these methods and also suggestions how to fix them. In this respect thesis contains comparable, functional and economic analysis. As a part of the thesis there is an example of the transfer pricing documentation using cost plus method. Next there are noted the ways and criteria of selecting an appropriate method. There are also solved some tax aspects of determining the transfer prices.
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Web pages comparison of airlines on the zech market
Veis, Richard ; Toman, Prokop (advisor) ; Pösinger, Martin (referee)
Hlavním tématem práce je srovnání webových stránek několika leteckých společností na českém trhu. Hlavními oddíly jsou jednak popis internetu a jeho vzniku, vytyčení kritérií pro zhodnocení jednotlivých aspektů webových prezentací, a nakonec konkrétní zhodnocení dle zvolených kritérií. Výchozím uživatelem je cestující, tomu byla kriteria uzpůsobena. Daným kritériím jsou přidělovány váhy vyjadřující jejich důležitost. K nalezeným nedostatkům jsou navrhována jednotlivá doporučení. Na konci práce je pomocí tabulky a grafu znázorněno pořadí dle úspěšnosti v analýze.
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Comparative analysis of www pages of czech universities
Trpák, Aleš ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
Cílem této bakalářské práce je analýza a porovnání celkové úrovně webových prezentací vybraných vysokých škol v České republice. V této analýze se porovnává na základě 15 kritérií následujících šest českých vysokých škol: Karlova univerzita v Praze, Masarykova univerzita v Brně, ČVUT Praha, Vysoké učení technické Brno, Západočeská univerzita v Plzni a Vysoká škola ekonomická v Praze
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Srovnávací analýza webových stránek světových univerzit
Balcar, Filip ; Střížová, Vlasta (advisor) ; Třeštíková, Ludmila (referee)
This thesis deals with analysis of actual situation in the field of world universities web pages. The first part represents the methodology, made by author, which is used for classification for web pages of universities. It also explains the process of using it in use. In the second part there are four world universities analysed. Considering the number of points, which each of the universities get in the analysis, there is the best university web page presented as the winner of the test. The final part of this work contains a list of recommendations for university web pages developers. If they accept these suggestion, their web pages will probably become much better and superior.
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