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Business contract concluded with consumers
Vavroušková, Barbora ; Liška, Petr (advisor) ; Patěk, Daniel (referee)
This thesis deals with the legal regulation of contracts concluded with consumers contained mainly in the Civil Code under the provisions on obligations under contracts concluded with consumers. It starts with a brief overview of historical development of consumer protection legislation. This is followed by an analysis of basic concepts, specifically definition of consumer and the trader, and also description of commercial contracts concluded with consumers. Following this, the work provides a complex overview of the relevant Czech legislation. Subsequently, the thesis focuses on the analysis and evaluation of the general rules of the process of concluding contracts with consumer in the Civil Code and also an analysis and evaluation of current legal regulation of contracts on financial services concluded with consumers by distance form. Specifically, it deals within the general rules of the consumer contract process, information obligation of the trader, rules on the interpretation of the content of consumer contracts, prohibited terms in consumer contracts and specific rules on withdrawal of consumer from the contract. Within the framework of the financial services contracts legislation concluded by distance, the following analyses the provisions on the information obligation of the trader and on...
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Marketing Mix of a New Company
Rozmahelová, Tereza ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The thesis deals with the concept of marketing mix of a new company. The first part focuses on important knowledge from the field of marketing theory, especially on customer and consumer behaviour and marketing mix tools. The analytical part looks at the current situation of club inBalance, from which the new company would be derived. Furthermore, marketing research is conducted in this chapter in the form of a questionnaire survey and group and individual interviews. In other parts of the analysis, an analysis of the wider environment and an analysis of the competition is conducted. In the final part of the thesis, based on the analyses made, suggestions are presented for the different marketing mix tools that are designed in order to get the first customers and thus successfully enter the market.
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Design and implementation of a virtual shoe store with automatic size recognition
KULÍK, Ondřej
The diploma thesis entitled "Design and implementation of an in-shoe store with automatic size recognition" deals with the implementation of modern technology for the virtualization of a virtual shoe store. The main goal of this work is to analyze the needs of consumers and the leader of the Boty Kulík company and design a virtual shoe store in the environment of the Resonite program so that it is as efficient as possible. Literary research forms the theoretical basis, which includes the definition of the concept of consumer behavior and virtual reality. Consumer behavior is influenced by purchasing behavior factors and purchasing behavior patterns. For the effective use of virtual reality by the consumer, the acquisition of virtual tools and technologies is needed. Last but not least, the literature review describes the programs used for virtual store modeling. The practical part includes the analysis and identification of the needs of consumers and Boty Kulík company leader. The Polycam application is used to equip the virtual store, with the help of which 3D models of the offered products were created. The BIGHORN virtual store is processed through the Resonite program for creating a virtual environment. The virtual store offers consumers the ability to recognize the shoe size, try on the shoe, have the shoe available, add the shoe to the cart, complete the order, and design the shoe with their own design. At the end of the practical part, the procedure for the realization of virtual scenes is described, which will allow consumers the aforementioned services and the procedure for consumer behavior inside the virtual store.
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Awareness of Fairtrade among consumers
SEMIRÁDOVÁ, Helena
The bachelor thesis deals with determining the level of consumer awareness of Fairtrade. It examines various aspects of the issue, such as history and principles associated with Fairtrade that should be adhered to. The main goal of the thesis was to assess the level of knowledge in this area and to propose ways to increase it. The research is based on a questionnaire survey, where respondents fill out the questionnaire online. The resulting data was processed using Microsoft Excel and presented through graphs. The hypotheses were tested using the Pearson chi-square test, and their content was either accepted or rejected. In conclusion, solutions are proposed to increase awareness of the issue. The main proposal is to organize a sports event with a Fairtrade theme for all age groups.
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Aversion of the consumer to loss
Navrátil, Radek ; Katrňáková, Eliška (referee) ; Škapa, Stanislav (advisor)
The content of this thesis is an analysis of the consumer ´s behaviour, his attitude to the risk/loss, how he prevents the risk of this loss, which instruments and methods might be used to reduce the loss in certain areas that are related with the consumer´s behavior. Two types of familes and three different life situations were chosen to apply the particular methods and instruments. The outcome of the thesis is a suggestion of the process that would lead to reduction of the risk of loss in given life situations in these two model familes.
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Consumer Decision-Making in Conditions of Risk
Cetlová, Tereza ; Svobodová, Kateřina (referee) ; Škapa, Stanislav (advisor)
The aim of the thesis is to afford a complex perspective of a parallel development of psychology and economics to the readers. It is suggested, how psychological experiments could be used for the overall enrichment of the classical theory of economics. In the thesis, readers are introduced to the development of economic theories over time, and also to what role a human takes as a personality. Including the thesis is the part engaging in consumer decision process.
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Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
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Advertising and Its Influence for Consumers
Daněk, Jan ; Chloupek, Pavel (referee) ; Navrátilová, Ludmila (advisor)
In theoretical part this thesis is focuses on the concept of advertising, its history, divisions of advertising and advertising media and also on consumers and consumer behavior and factors which affecting buyers behavior. Practical part of thesis is focused on the analysis of consumer behavior, specifically in the area of energy drinks. There was conducted research, which results will help to improve marketing communications of Red Bull company.
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Aversion of the consumer/investor to loss
Svorad, Michal ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
This Masters thesis analysis attitude and behavior of consumer in a role of investor in financial market to the loss or how to avoid the risk of future losses .In the theoretical part describes the theory needed to understand the other part, here in after referred to as tools and methods that are used to reduce the risk of loss.
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