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Marketing research comparing fitness centers in Sedlčany
Procházka, Martin ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Ttitle: Marketing research comparing fitness centers in Sedlčany Objectives: The aim of this bachelor's thesis is to use quantitative research to find out the preferences of customers in two selected fitness centers in Sedlčany. the next task is to propose a series of recommendations for fitness center owners, based on the knowledge obtained in this way, which would lead to an increase in the satisfaction of the customers of these fitness centers. Method: In this bachelor's thesis, the questionnaire survey method was used. Specifically, it was a quantitative research that took place through an electronic questionnaire. This work will draw on both primary and secondary data. Primary data was obtained using an electronic questionnaire, which was conducted with visitors to the fitness centers PeVan Gym and Vltavan sport. Results: The result of the work is the identification of the preferences of the customers of the investigated fitness centers, on the basis of which a recommendation for the future development of the given fitness centers was subsequently created. The most important preference for choosing a fitness center is the quality of the machines. Furthermore, when choosing a fitness center, respondents pay the most attention to the location of the equipment. Respondents cited recommendations...
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Marketing research comparing fitness centers in Sedlčany
Procházka, Martin ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Ttitle: Marketing research comparing fitness centers in Sedlčany Objectives: The main objective of this bachelor's thesis is to determine the quality of services offered in two fitness centers that operate in the town of Sedlčany. This is the PeVan Gym and Vltavan Fitness Center. Method: In this bachelor thesis, the methods of a qualitative questionnaire with a combination of so-called mystery shopping were used. The methods will then be used to evaluate the data that will contribute to recommend improvements to the services and offers of these fitness centers. This work will draw from both primary and secondary data. The primary data were obtained using a qualitative questionnaire, which was conducted with visitors to the surveyed fitness centers. Results: The result of the work is a comparison of data obtained from qualitative research and mystery shopping. Furthermore, providing recommendations for proposals to improve the operation of fitness centers. Keywords: services, sport, quality, fitness, sports services, mystery shopping
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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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Applying the European Customer Satisfaction Index in the area of sport
Benda, Ondřej ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Applying the European Customer Satisfaction Index in the area of sport Objectives: The main objective of this paper is to determine customer satisfaction of the Czech Association Sport for All (ČASPV) using the methodology of the European Customer Satisfaction Index (ECSI) and following the results of the research propose recommendations. The sub-objectives include modification of the ECSI methodology for the area of sport and comparison of the resulting ECSI index values in terms of the quality management system applied in ČASPV, different methods of determining the weights of measurable variables and already conducted research in the Czech commercial environment. Methods: The work uses, through the methodology of the European Customer Satisfaction Index (ECSI), the method of quantitative marketing research. For the primary data collection from ČASPV agents and clients, electronic and written inquiries were used. Results: According to the resulting ECSI index values, ČASPV clients have been very satisfied with the services and activities of the Association. In terms of the quality management system applied in ČASPV, the Sport for All (SPV) union group, which is linked to the system, achieved a higher ECSI value. When compared with already completed studies at commercial entities, the total...
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Comparison of fitness centres in Benešov
Navrátilová, Hana ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Comparison of fitness centres in Benešov Aim of the thesis: This bachelor thesis aims at comparing selected fitness centres in Benešov. Survey of quality of the services offered here was undertaken by means of the SERVQUAL questionnaire where customers expressed their views on the services provided by the centre, as well as on services expected in their "perfect" fitness centre. This questionnaire allowed for the comparison of the fitness centres and recommendation of certain changes which could lead to an improvement in quality and therefore also to increased satisfaction of the customers. Methodology: Quality of the services was compared by use of a standardized SERVQUAL questionnaire which was submitted to the clients of fitness centres in Benešov in spring 2013. The questionnaire reviewed and compared the expected quality of offered services which in the clients' opinion belonged to an ideal fitness centre, with the quality of services perceived by the clients in individual fitness centres. Results: The results of the analysis of customer satisfaction with the services offered by fitness centres in Benešov imply that the clients are most satisfied with services offered by "S- centrum". This centre has nevertheless also room for improvement, and to achieve full customer satisfaction the...
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The marketing plan of Trinity Fitness
Větříček, Adam ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: THE MARKETING PLAN OF TRINITY FITNESS Goals: Carry out situational analysis of Trinity fitness by using a secondary data. Based on this to design a marketing plan that will help consolidate Trinity fitness market position. Method: In this bachelor thesis has been used document analysis, Porter five forces model, portfolio BCG matrix, PEST analysis, SWOT analysis and construction of grid. Results: Result is marketing plan of Trinity fitness for the year 2015 containing all the essentials. The thesis can serve as template when creating a marketing plan for sports services or can be used in the practice by Trinity fitness. Key words: Sports services, marketing, situational analysis, marketing plan
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Service Quality GAP Model - Holmes Place Premium Club Anděl
Martincová, Lucie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Service Quality GAP Model - Holmes Place Premium Club Anděl Goal: The aim of this thesis is using service quality GAP model to analyse the causes of the gaps in the process of providing services that Holmes Place Premium Club Anděl offers to its clients. Based on these analyses to make specific recommendations on how to minimize these gaps and improve the quality of services provided. Methods: Service quality GAP model was used as a method for the thesis. The gaps were analysed using a questionnaire survey among the management and employees, personal interviews with the management team and own observations. Results: The results of the analyses are presented by classification crosses, tables and graphs. Based on the analyses there are offered certain suggestions on how to eliminate eventual deficiencies, and thus improve the quality of services provided. The results revealed major shortcomings in the gap 4 (fulfilment of marketing promises marketing communications), and prioritizing the importance of sales at the expense of service quality. Keywords: fitness and wellness, services, sports services, service quality, service quality GAP model, Holmes Place Premium Club Anděl Powered by TCPDF (www.tcpdf.org)
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The marketing research of the satisfaction with services provided in the ski school K+K
Šafaříková, Martina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
This bachelor thesis deals with the customer satisfaction to services at the ski-school K+K in Janské Lázně. The aim of this paper is marketing research which will help investigate the satisfaction of those studied. On the basis of theoretical knowledge this questionnaire survey method was chosen as a most suitable. The questionnaire focuses on discovering customer motives and expectations. One part of it shows the connection between satisfaction and importance of particular aspects. The results of the survey are presented through graphs and an annotation is presented. In the conclusion there are suggestions for possible improvements proposed at the ski-school. Key words Marketing, services, sports services, customer satisfaction, marketing research, questionnaire survey.
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Comparison of fitness centers in Český Brod based on customer satisfaction
Čokrtová, Jana ; Pecinová, Markéta (advisor) ; Holánek, Michal (referee)
Title: Comparison of fitness centers in Český Brod based on customer satisfaction Objective: The main objective of this study is to compare the quality of services of two fitness centers in Český Brod in terms of customer satisfaction. Namely, they are the fitness center Infinity and the fitness center Natálie. Another objective is to determine, what the factors of customer satisfaction are and which center provides services deemed more satisfactory. A secondary goal is to provide the management of both centers with improvement options leading to greater customer satisfaction. Methods: Primary data was obtained from a Servqual survey provided to the customers at the reception of each fitness center. More data was gathered via a semi structured interview with each fitness center management. Results: The questionnaire survey indicates that the customers are more satisfied with the services of the fitness center Natálie. However, in neither of the fitness centers are the customers satisfied in all areas of research. The last part of this work contains proposed recommendations, which should be addressed by the fitness centers management in order to improve the customer satisfaction with the provided services. Keywords: Servqual questionnaire, fitness, customer satisfaction, sports services, competition
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Service quality of Solarium Fitness BBC Evropská in comparison with a competitor
Galušková, Silvie ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Service quality of Solarium Fitness BBC Evropská in comparison with a competitor Objectives: The main aim of this master's thesis is to measure a level of customer satisfaction with services provided by Solarium Fitness BBC Evropská, to analyse the customer's opinion and to reveal possible gaps in services offered by this sports centre. In case of necessity to suggest the measures leading to improvement of this quality of services and consequent increase in customer satisfaction. The partial purpose is the comparison of customer satisfaction of Solarium Fitness BBC Evropská with the competitor. Methods: A quantitative research, specifically a written questionnaire SERVQUAL, handed out to customers of the sports centre, was used to obtain information from respondents. This questionnaire examines and compares expected quality of the provided service, i.e. the quality that is expected by customers in an ideal fitness centre, with the real level of perceived service quality provided by Solarium Fitness BBC Evropská. Results: This survey of satisfaction among customers with the service provided by Solarium Fitness BBC Evropská has shown a high level of clients satisfaction, more satisfying than results of surveyed competitor. However, this research has revealed some light areas for improvements,...
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