|
|
Marketing communications and the use of influencer marketing of PRIME, hydration drinks
Soukup, Richard ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
Influencer marketing is nowadays a very widespread and powerful tool used especially on social networks to implement marketing strategies. This paper discusses the use of influencer marketing in connection with the PRIME brand of beverages based on just two influencers. The thesis includes a description of the other marketing communication activities of this brand with an emphasis on sports sponsorship and collaboration with athletes. An analysis of the brand's competition in the United States has been conducted and reasons have been given for the brand's decision to target European sports clubs in particular. The aim of the thesis was to present the success the brand has gained in its short existence in the foreign market and to compare it with the general perception in the Czech market. The effect of influencer marketing and other communication tools of the brand on the Czech consumers, the awareness of the brand founders and the perception of the products offered were investigated using an anonymous quantitative online questionnaire survey conducted on 100 respondents. As a result, it was found that the Czech market is familiar with both brand founders and influencer marketing has an effect on 66% of all respondents, however, other communication tools of the brand do not have the desired effect...
|
|
|
The use of outdoor environtment in crossfit training
Sovová, Michaela ; Bačáková, Radka (advisor) ; Brtník, Tomáš (referee)
Title: The use of outdoor environtment in crossfit training Objectives: The main objective of the thesis is to find out whether CrossFit practitioners include sports that can be performed outdoors in their training or competition preparation. Methods: In my bachelor thesis I used quantitative research. The quantitative research was primarily focused on determining the extent to which outdoor sports were used and integrated into Crossfit training in a broad sample of exercisers, whether they were competitors or "recreational" enthusiasts. A total of 126 respondents completed the questionnaire. Results: A total of 126 respondents completed the survey. The survey showed a 67 % success rate associated with outdoor sporting activities. This type of activity is practiced several times a week by 46.6 % of respondents. Athletics was the most frequently chosen activity, receiving 56.7 % of the vote. 80.6 % of respondents who participate in outdoor activities plan to continue doing so. Among the 33 % of respondents who do not currently participate in outdoor sports, they most often do not have the time or are not interested in these activities. Conclusions: This thesis investigated the rate of outdoor sport use in CrossFit exercisers. The research showed positive results as more than half of the respondents...
|
|
|
Monitoring fitness activities using a wearable device
Toman, Adam ; Trčka, Tomáš (referee) ; Tofel, Pavel (advisor)
Bachelor thesis deals with the issue of fitness tracking with wearable device. Theoretical part describes the historical development of wearable devices, the base theory behind fitness activities and resistence training and methods of using of wearable devices for classification and evaluation of these activities. Aim for the practical part of this thesis was to develop an algorithm able to classify and evaluate activities through chosen recorded metrics. Practical part is followed by overall result evaluation and discussion.
|
|
|
Sport and labour law
Pavlík, David ; Pichrt, Jan (advisor) ; Tomšej, Jakub (referee)
1 Title of the thesis: Sport and labour law Abstract The subject of this thesis is to analyse the legal regulation in the Czech Republic in the field of sport and to evaluate its status. In the Czech Republic, the legal status of professional athletes still differs from the practice applied in most other European Union countries. In the Czech Republic, professional athletes in team sports are still in the position of self-employed persons, although these athletes are guaranteed the status of employees across Europe. The first chapter deals with the definition of basic concepts related to the sports sector. These concepts include in particular the definition of the term sport itself and its possible subdivisions. The second chapter introduces the entities that occur within the sports sector. These are mainly sports organisations that operate in a so-called pyramid structure. It also includes sports clubs, coaches and agents. The third chapter deals with the National Sports Agency, the reasons for its creation, its legislation and its institutions. The author describes the development of the Agency over the last almost 5 years and critically evaluates its activities. The fourth chapter deals with the function of the European Union in relation to the regulation of the sports sector. Furthermore, the author...
|
|
|
GPS and Accelerometer Based Speedometer
Novotný, Tomáš ; Fiala, Jiří (referee) ; Orság, Filip (advisor)
This thesis deals with a design of speedometer for sportsmen, which is able to display current speed and to record a trip. The proposed parts are small enough. That's why sportsman won't be bothered much. The GPS is used for measurement of speed and to determine position. A strip, which consists of LED diodes, is used for speed displaying. The strip is situated in a sportsman's glasses. A trip is recorded to a MultiMediaCard. The FAT file system is used on the memory card.
|
|
|
Design of Sports Wheelchair
Žerávková, Iveta ; Paliatka, Peter (referee) ; Sládek, Josef (advisor)
The topic of this master thesis is the Design of sport wheelchair. The design brings new possibilities in shaping the seat thanks to use new material and manufacturing process. There are use special materials for padding too. The design of the extended rim also offers a new way of gripping wheels. Last but not least, the new design is more concerned with the aesthetic side of the product and works with a simpler and more airy frame. This thesis brings a different perspective on the design of sports carts
|
|
|
Case study of Physiotherapy Treatment of a Patient after reconstruction of the Anterior Cruciate Ligament
Irani, Aryan ; Maršáková, Kateřina (advisor) ; Nováková, Tereza (referee)
Title: Case study of physiotherapy treatment of a patient after reconstruction of the Anterior Cruciate Ligament. Thesis Aim: The aim of this thesis is to understand the theoretical background of anterior cruciate ligament ruptures, surgery and rehabilitation. Further, it aims to analyse the effect of therapeutical procedures that were applied to the patient. Clinical Findings: This study evaluated the state of a 34 year old professional male football player after reconstruction of the anterior cruciate ligament on the right knee. The examination showed findings of reduced range of motion, reduced mobility of joints, differences in the conditions of muscles and soft tissue and decreased stability in the right lower extremity. Methods: The methods used for this study were based on the knowledge gained and the literature that was provided to me by the Faculty of Physical Education and Sport, Charles University in Prague. Result: The patient that I have worked with progressed very well after the 10 therapy sessions. Progress was seen in terms of his range of motion, muscle strength and stability in the right lower extremity. Additionally, all the therapies used were seen to be effective in the patient's diagnosis. Conclusion: The therapies used were beneficial and effective in the specific diagnosis...
|
|
|
The status of a sportsman as an entrepreneur
Trampota, Lukáš ; Tomášek, Petr (advisor) ; Liška, Petr (referee)
The status of a sportsman as an entrepreneur Abstract This thesis deals with the issue of the status of a sportsman as an entrepreneur in the Czech legal environment. Although it is an area that is still overlooked by the legislator, it is still a topical issue. Professional sportsmen are basically free to choose their status, and one of the options is to act as an entrepreneur. The aim of this thesis is to analyse in more detail the features of entrepreneurship and then to assess whether sportsman in individual and collective sports fulfil these features. The thesis is organized into five main chapters. In the first chapter, the terms sport and professional sportsman are generally defined. Next, the current situation of the position of professional sportsman in the Czech Republic is briefly outlined. The second chapter then examines the concept of entrepreneur, especially considering the individual features of entrepreneurship. These are analysed in more detail while also selected case law is mentioned. Finally, the extension of the definition of an entrepreneur to include persons who may not in fact be entrepreneurs, but will nevertheless be considered entrepreneurs, is also indicated. In the third chapter, it is then assessed whether professional sportsman fulfil the individual features of...
|
|
|
Ambitions of parents and their sports children
Krupičková, Zuzana ; Pěkný, Martin (advisor) ; Kotlík, Kamil (referee)
Title: Ambitions of parents and their sports children Objectives: The goal is to find out what influeces lead the youg population to sports. We want explore how much influence parents have for their children's sports. We also focus on the ambition of athletes on their sports activities Methods: This is an empirical research. The mixed research method will be used for this work, so that is qualitative and quantitative. The forms of a semi-structured interview and semi- structured questionnaire were used for the research study. Then we converted the obtained results into graphs and charts where we monitored the correlation between in the data obtained about athletes and their parents. Results: We knew how important the influence of parents is on their children's sports career. More or less parents did not care what sport their children chose. It was important for parents to make their children do what they enjoyed. The most important thing for parents was that their children develop motor skills and try more sports. Subsequently, they were able to better decides for themselves wchich sport they would do in the future. The most ambitious were parents or grandparents who used to play football, hockey and tennis. They wanted to practice the sport to their children. More than half of fathers wanted their...
|
|
| |
guest ::
