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Visualization and interpretation of data in social networks
Jirák, Jakub ; Burget, Radim (referee) ; Atassi, Hicham (advisor)
Bachelors thesis examines the acquisition and interpretation of data from social network Facebook. In this thesis is used Qt development environment used Qt version 5.4.1 in combination with javascript. This software application is designed for operating system Windows. In the created application is used javascript in combination with QML. Javascript caters to visualize contacts and relations between them, while QML cares about the structure of the program itself.
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Information Privacy and Open-source Intelligence
Kubíčková, Dita ; Loutocký, Pavel (referee) ; Míšek, Jakub (advisor)
The bachelor thesis deals with the issue of privacy and information privacy on the Internet. The theoretical part of the thesis describes main typologies and concludes the value of information privacy and why is it important to protect it. It presents technical tools and legal regulations used for protection. It also deals with an issue of OSINT and presents some techniques and tools for person‘s information gathering. In practical part of the thesis, there is described the development and functions provided by the application for automated information gathering from social networks.
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Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
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Proposal of Marketing Communication of Internet shop
Famfulíková, Lucie ; Bisová, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deal with the marketing communication of online shopping specializing in greenhouses and seedbeds sales which is operated by the agricultural cooperative. The first part of the paper focuses on theoretical aspects based on professional literature sources. In addition, an analysis of the current situation of e-shop communication is carried out. On the bases of the analysis, possible measures are proposed with the aim of improving marketing communication with customers, gaining new customers and to raise the awareness of the existence of agricultural cooperative.
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Analysis of Data on Social Networks Based on Data Mining
Sedlák, Jan ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
This thesis deals with data mining on social networks. It introduces data mining itself and its utilization on data analysis on social networking services. It analyses APIs of Facebook, Twitter, Google+, LinkedIn and GitHub with respect to data mining. It presents implementation of application for downloading dataset from GitHub and it deals with experiments with obtained dataset. Finally, it introduces design and implementation of application that analyses future project activity.
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Financing of Business Activities
Pospíšil, Filip ; Ing. Martin Širůček, Ph.D: (referee) ; Ptáček, Roman (advisor)
This diploma thesis on the topic "Financing of business activities" processes the entry into the foreign e-commerce market using the chosen strategy and modern marketing plan. In the first part, attention is paid to the issues of e-commerce, business on the Internet, penetrations into new markets and Internet marketing tools from the perspective of theory. The second part deals with the description of TWIN PRODUCTION s.r.o., analysis and comparison of two selected markets. It also includes the design of a strategy for entering the selected market and an outlined marketing strategy. Last but not least, all activities related to internationalization are financially quantified and some measures are proposed.
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Proposal of the Communication Mix of the Selected Company for Entering the Foreign Market
Hobza, David ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.
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