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iBeacon - New Technology in Retailing and Tourism
KŘÍŽOVÁ, Tereza
The purpose of this bachelor work is a proposal for the use of iBeacon technology for a specific subject and the subsequent costing for implementation of this technology. The particular purpose is the analysis of IBeacon technology focusing on the sector of trade and tourism. The academic part is dedicated to the description of iBeacon and analysis of potential uses in trade and tourism; it includes a comparison with other technologies, acceptance of the innovation by customers and specifications of selected technologies used in examined sectors. Practical part consists of five case studies. A proposal for the implementation of this technology in city of Pisek is put together based on the obtained information. Part of the thesis is a calculation that enumerates expenses for the implementation of the concept for one year and a list of potential benefits for the city.
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Possibilities of using modern technologies in teaching economics in secondary schools
Čejková, Lenka ; Krpálková Krelová, Katarína (advisor) ; Langer, Tomáš (referee)
This thesis is thematically focused on the use of modern technology in economic education at secondary schools. The theoretical part discusses the issue of modernization of education, including the presentation of the Ministry of Education document Strategy digital education by 2020. Furthermore in the context of theoretical analyzed in detail the different types of modern technology and the last chapter of this part of this thesis deals with current projects, which are designed to support the modernization of education. In the empirical part of this thesis, analyzes a survey carried out among teachers of business subject at secondary schools and pupils at a secondary school as well. The aim of this section is to use the survey to determine attitudes of teachers and students to modern technologies. And then also examine the possibilities of new modern technologies in teaching business subjects.
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Analysis of mobile sports applications
Flóro, Jozef ; Šedivá, Zuzana (advisor) ; Kupec, Michael (referee)
Bachelor thesis is focused on selected mobile sports applications, which record results achieved in the course of helping to develop the sport in the Czech Republic. The main aim of the thesis is testing sports applications and evaluation of results. The subject of the work is the analysis of sports mobile application, explore the situation on the market of mobile applications, characterization of trends and questionnaire survey. The paper describes the functions of sports applications and its practical use. In conclusion the author evaluates the results, questionnaire survey and testing of applications with the help of sports data collection between users and non-users of mobile sports applications. Reader can evaluate the pros and cons of mobile sports applications and choose the one that best meets the evaluation criteria.
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Brand as a part of the Marketing Strategy on the Smart Phones market
Cimbura, Zdeněk ; Říha, David (advisor) ; Ryneš, Tomáš (referee)
The main objective of this Thesis is to explain the importance of a Brand as a part of the Marketing Strategy on a growing Smart Phones market. Theoretical part analyzes four basic Marketing Strategies and their effect on a Brand Perception. The rest of the theoretical part is focused on Customer-based Brand Equity concept and brand building itself. Analytic part introduces current Smart Phone Market and analyzes marketing strategies of leading manufacturers on the Czech market. Based on the Survey and Depth Interviews, the author reveals the importance of Smart Phone Brand for Millennials, who are defined as young consumers born from 1984 to 1996. Based on the research, author recommends the marketing strategy which should help manufactures to build a strong Brand and gain Millennials loyalty.
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Windows Phone 8 mobile platform
Ženíšek, Jan ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
This bachelor thesis describes to mobile operating system Windows Phone 8. That was introduced in half of the year 2012. The main aim this thesis is to introduce operating system Windows Phone 8. It includes all its parameters, features and technologies, which are necessary for future application development. Partial goal is to explain the possibilities and processes of the development not only for Windows Phone 8 but also for Windows 8. Another crucial goal is the illustrative example of using new technologies in applications. These goals were accomplished by gathering information from foreign sources, because Czech sources concerning this system are not insufficient. This thesis is divided into following parts: firstly describes the functions and news, that are available in the system, manners and principals of designing applications are following, in the next section is explained designing pattern and manners of multi-platform development and in the end is showed, how it is possible to implement functions such as: voice commands, geolocalization, wallet and wireless information transport. In this thesis are summarised all information that are necessary for introducing system Windows Phone 8 beginning and also advanced application developer. In the Czech Republic there has not already been published any publication that would focus on mobile system Windows Phone 8.
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Android v.4 platform
Petrovič, Marko ; Buchalcevová, Alena (advisor) ; Pecinovský, Rudolf (referee)
In my bachelor thesis I focus on mobile operating system Android and specifically on its version Android 4.0, which is designed for smart phones and tablets. The thesis has several parts. In the first part of thesis is devoted to the Android platform as a whole, its architecture, features and previous versions. In the second part I deal with Android 4.0 itself, its differences from previous versions, new features and the unification of the Android platform. The third part contains information about events around the Android platform and the statistics on this platform. The last part, which is practical, contains results achieved through the evaluation questionnaire.
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Commercial communications of iPhone and iPad applications
Zitková, Iva ; Mikeš, Jiří (advisor) ; Olša, Martin (referee)
The Master's Thesis with a title Commercial communication of iPhone and iPad applications is focused on the analysis of the effectivness of the individual elements that are neccessary for a successful application with a special attention on commercial communation. The paper is divided into two parts where the first (theoretical) one talks about the role of commercial communication in today's world, description the mobile phone market and its customers and specifying the activites recommanded to become successful with one's iPhone/iPad application. The main output of this part is the creation of hypothesis related to the recommended activities. The second (practical) part describes the life of two applications and compares the realized actitivites to the sales. The final part provides the evaluation of the hypothesis regarding the findings of the practical part.
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