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Selected accounting transactions in foreign currencies in services
Vojáčková, Martina ; Roubíčková, Jaroslava (advisor) ; Strouhal, Jiří (referee)
The work is devoted to selected accounting transactions in foreign currencies in services. The introductory part defines the term services and their accounting issues. Another section is focused on the Czech legislation in the foreign currency in accounting, followed by selected accounting transactions in foreign currency, related to receivables and liabilities in connection with provide services. In the second half of the work are described specific services, represented by franchising and its financial resources in foreign currency. The whole issue is accompanied by a withholding tax and value added tax in services segment.
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Use marketing methods to hairdressing studio
Zyková, Lucie ; Procházková, Markéta (advisor) ; Jenčová, Lucie (referee)
This thesis deals with the marketing methods applied on hairdressing salon, specifically Black & White hairdressing studio. The work is divided into two parts. The first part describes the theoretical concepts such as marketing, marketing services or marketing mix of services. The second, practical part, deals with the origins and current activities of Black & White studio. In content of the second part are examined the strategic objectives of company. I applied on hairdressing services marketing mix tools. I also analyzed the competitive environment. Based on information collected from marketing research, I proposed the concept of further development of their own.
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Marketing communications in banking in the Czech Republic
Heřmánková, Monika ; Postler, Milan (advisor) ; Hanslíček, Pavel (referee)
The main aim of this diploma thesis is to show, how marketing in the banking sector works and on the example of particular bank describes the intern and as well the extern communication. I also suggest possible improvements in future and more effective propagation of bank products. The first part contains the explanation of marketing and commercial communications. The second part describes the theory of marketing in banking sector (characteristic of services, clients, marketing mix in banking). The third part follows the analysis of the banking sector in the Czech Republic. First of all specific banks are described and consequently the way of their communication is presented (especially the communication of action products). Conclusion of this chapter is the summary based on question-form-survey among banks. Last part should introduce to the reader details of the communication of one particular bank during the whole specified period of time. Lastly, the recommendations for better communication and approximation of the brand to the public are specified.
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THE CATCHMENT OF INHABITANTS FOR SERVICES IN ORP TÁBOR REGION
VÁCHA, Tomáš
The goal of this bachelor work is, based on the questionnaire?s survey, to analyse the main directions and goals of inhabitants commuting for services in the defined territory, the ORP Tábor. The first part of the work devotes to a theoretical basis of the work where the services, regions, centres are defined and the central place theory is mentioned. The middle part of the work describes the geographical characteristics of the ORP Tábor, the way in which the questionnaires are made and the methodology of the work. The last part devotes to the evaluating of the questionnaires and creating of the operating microregions; health care, elementary schools, high schools and other services expressed by maps. The formed microregions are compared with the municipality operating potential lastly.
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Using the Internet as a marketing strategy
SLÁMA, Jiří
The main objective of this thesis was the accounting concepts and internet marketing, and their interaction. After their explanation of the application to the chosen subject and its analysis. We focused on the analysis of services of the city Jindřichův Hradec, through the website. For a better example then the comparison was made with another entity, in our case the website of county town České Budějovice. After the description of services the website of city Jindřichův Hradec, has accentuated the ever-electronic logging project on the city authority, which is an important element for improving the capacity utilization of the registry department, in our case, the transport department, where the project since 2010 started to work. However, not only for the city and the burden of the registry, but also for citizens of the service is very good and help them with their own time management. The portal website is a good guide for tourists, since it can learn from the current calendar of events and many other useful information. Citizens of city Jindřichův Hradec, with its pages increasingly satisfied with what they sometimes lacked on the form whether certain actions or items that could not be found. For this reason, the proposed measures in the form of a helpdesk, which would complement the existing forum. Thus would arise a compact unit, which would help improve communication with citizens. Pages with the way citizens can be better adjusted and would create a share of participation, of course, with the assistance of trained computer scientists who are permanent employees of the municipality.
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Analysis of selected services in the energy sector
MEDVE, Lenka
The goal is to analyze market conditions, offering services and communication with customers in the energy industry niche. An important aspect is the use of information from multiple entities operating in this industry. At work I use information from both the dominant suppliers and from suppliers of alternative. Information that is used at work are part of the information obtained from public sources Market Operator (OTE as), the Energy Regulatory Office (ERÚ) and according to applicable legislation in force CR to date of this thesis, particularly the so-called "law of energy-ing "(Law No. 458/2000 Coll. on business conditions and public administration in the energy sector and amending certain laws). The work makes use of some analytical calculations to compare price offers eco electricity, including the impact of the cost model example. I will also mention them in resource-renewable resources, which is currently one of the options under consideration and the head-ing resources for the future. In the end, all the knowledge and experience summarized into recommendations and expectations of trends in the energy industry.
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