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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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SEO - Search Engine Optimization
Trávník, Petr ; Nečas, Ondřej (referee) ; Kajan, Rudolf (advisor)
This Bachelor's thesis presents an overview of factors affecting site visibility in search engines including optimization for geographic areas, various language modifications, etc. The Thesis gives a brief overview of tools that help in the process of web optimization. The main goal is to design and implement a web application capable of analyzing web pages and reporting positions in search engines.
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Optimalization of Web Pages and Strategy of Selling
Úradníček, Lukáš ; Měřička, Radim (referee) ; Koch, Miloš (advisor)
The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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Proposal of company´s E-marketing
Hadrava, Martin ; Matějka, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis contains the basic theoretical resources for processing e-marketing of company; it offers two options of problems solving proposals. The first option contains basic web presentation with SEO optimalization. The second option, which is superstructure of the first one, is enriched by advertising activities on internet, which direct the user to the visiting of websites. These suggestions are consequently evaluated from the economical point of view.
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A Tool for Evaluation of Web Page Optimization
Hák, Karel ; Šebek, Michal (referee) ; Burget, Radek (advisor)
This bachelor's thesis deals with the web search engines, the ways of web page optimization for search engines and the design of a tool, which evaluates the degree of web page optimization based on selected parameters (keywords, position in search engines, website ranking - SRank and PageRank). The thesis also describes the implementation of the designed tool, used technologies (PHP, CSS, JavaScript, Git) and libraries (Nette framework).
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Search Engine Optimization
Němec, Michal ; Kaštovský, Petr (referee) ; Tobola, Jiří (advisor)
This thesis deals with search engine optimization - SEO. First, are theoretically discussed all aspects of SEO - on-page, off-page factors, prohibited practices and follow-up care on site. Then everything is formulated in practice - to the program by implementing SEO site analysis and from this perspective is also evaluated. The user has on the output of application available data and comprehensive statistics about his site.
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Search console as a mean of communication exemplified on deep mediatisation
Novák, Ivan ; Klimeš, David (advisor) ; Rosenfeldová, Jana (referee)
The thesis analyses the communication process of search engines in the advertiser - customer relation. The thesis holistically proceeds to the communication analysis of search engine, first describing new media, mediatization, functioning of search engine, advertisement systems and behavior of the search engine users. The thesis describes new media as dual artifacts with a tangible and intangible part, which are constantly adaptable to society's requirements thanks to its nature - they can be easily changed and improved. This makes the new media - in the field of media science - really new. The term "mediatization" represents the ability of media to change the society's behavior. The new media makes the deep mediatization happen, i. e. distinct habitualization of changes in society caused by the new media. In the thesis, the changes are illustrated by the examples of change of mindset, communication and purchase process. The users adjust the way they communicate in the search engines for their query to be successfully decoded by both an algorithm and a provider of the searched information. Therefore the thesis focuses on specifics of users' habits during the searching process. Furthermore, the thesis expands on the position of advertisers and their option of approaching the search engine user...
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