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Marketing Strategy of the Selected International Company
Sklenářová, Petra ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
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Marketing Strategy of the Selected International Company
Sklenářová, Petra ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
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Analysis of corporate cultures of Bata, Google and Toyota and comparison to attitudes of employees in CR in year 2011
Ježková, Kateřina ; Osuský, Michal (advisor) ; Kuchař, Pavel (referee)
Bachelor thesis "An Analysis of Corporate Cultures Bata, Google and Toyota and Comparison of Attitudes of Employees in CR in 2011" briefly discusses the corporate culture in general- possible definitions, formation and change. Closer is discussed Schein's concept of corporate culture, especially his three level model. The study is also focused on corporate culture of Bata, Google and Toyota corporations, which was analyzed based on the available literature. A comparison of the concept of corporate culture of selected companies emerged categories of attributes of corporate culture shared by all three companies. These categories of attributes became the subject of empirical survey that was aimed at determining the importance of different attributes and their impact on overall satisfaction of employees in the Czech Republic. The results of survey are a typology of employees and evaluation of attributes of employees from various companies in the Czech Republic in terms of their importance and in terms of how employees are satisfied with them. Based on survey could be determined which attributes should be preserve at current levels, thereby preserve the level of employee satisfaction, which attributes are potential for improving their level of satisfaction and those which have to some extent, lost...
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Customer Satisfaction Research in the Private Healthcare Facility
Pravdová, Magda ; Plášková, Alena (advisor) ; Hodyc, Daniel (referee)
The thesis is focused on specifics of quality and customer satisfaction in health care. The theoretical part of the thesis summarizes the status of this issue in the literature; it compares theoretical approaches to quality that are generally applied and approaches that are recommended by authors for the health care sector. This part uses the Czech and foreign literature. The practical part of the thesis provides an overview of a current state of health care facilities, presents characteristics of the society where the research was conducted and its products. A satisfaction customer research is presented on a concrete example of a private eye care facility. Outcomes of the research are analyzed. Data obtained by the analysis are synthesized, the conclusion is made and further actions are suggested.
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