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Role of media in conflicts: Case study Rwanda
Mlčková, Kateřina ; Havlová, Radka (advisor) ; Kochan, Jan (referee)
Media can have an enormous influence on its audience. They can suggest what and how we will think about something. Moreover people tend to joining groups and to share their opinions, so the minority opinions are slightly disappearing. As the media have this power, it isn't difficult to abuse them. The media in Rwanda were abused for extremist propaganda against Tutsi and moderate Hutu. Magazine Kangura was misused for racist brainwashing during civil war between 1990 and 1993. Radio broadcasting RTLM was effective way of organising genocide and provoking racial hatred in 1994 in Rwanda. On the other hand, the international press didn't inform correctly about what was going on in Rwanda. As a consequence, there wasn't such a high priority on solving somehow conflict in Rwanda.
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The Transformation of the Political Environment in Great Britain as a Result of the Rise of Mass Media (until the 70s of the 20th Century)
Koštel, Jakub ; Kovář, Martin (advisor) ; Soukup, Jaromír (referee)
The main theme of this thesis is the relationship between media and politics in Great Britain mainly in the twentieth century. The research is based on the fact that dynamic post-war growth in technological and economical areas resulted in the development and mass expansion of new media, especially radio and television broadcasting. The main goal of the thesis is to analyze the transformation of British political environment and to verify the hypothesis arguing that this transformation was primarily caused by the development of new media. Changes in the British politics during the twentieth century are demonstrated especially by the election campaigns and methods of political communication. Another part of this work is also the brief analysis of the development of British mass media (press, radio and television) which provides an important context for achieving the stated objectives. The thesis is methodologically based on the research from fields of media history, political history and sociology which concentrates on political communication.
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REGULATION OF RADIO AND TV BROADCASTING
Paroubková, Martina ; Soška, Milan (advisor) ; Gregárek, Matěj (referee)
An analysis of the state interventions into a broadcasting market will be the aim of this thesis. A state is in the most of countries represented by a special broadcasting market commission. In my thesis I will focus on the commission's behaviour. In the first part of my thesis I would like to consider a theoretical background, history and actual legislation of the electromagnetic spectrum regulation, particularly the legislation of both types of regulation -- structural and content regulation. Conclusions reached will be applied to the situation in the Czech Republic. The thesis should answer questions as whether the members of the commissions are objective, independent in their decision-making and behave within the defined legal frame. Acting of the Czech commission will be analyzed on the example of "Radio Wave affair". This radio station was taken from analog broadcast after the pressure from the Council of the Czech Radio.
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Mass News Media in the Information Society
Vydrař, Štěpán ; Rosický, Antonín (advisor) ; Hlaváč, Jindřich (referee)
This work deals with mass media and influence of modern technology on them. The goal is to familiarise the reader with all the aspects it brings. First part is aimed on the terminology and the history of mass media. The second part closely investigates the current state of mass media. It clarifies the role of entertainment they contain, analyses internet news websites, describes current trends on the internet. It investigates the current crisis of printed mass media and introduces the reader not only as a receiver of information communicated by mass media, but also as a co-creator of it. This work also aims at the influence of the mass media in the society. Third chapter is about the research among journalists and experts on the mass media, but also among the public. In this, the hypothesis are confronted with the findings of the research.
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Research April 1947 ÚVVM: Two-year plan, books, music, holiday, forests, radio, Nehru, transmigration abroad, change of careers. B 54, B 54
Ústav pro výzkum veřejného mínění
The research was initiated by Department of Agriculture and cultural department of Planning board and it deals with several issues at once. Questions deal with two-year plan, restricted entry into forests, admire to move abroad or change of careers and also deals with theme of reading, borrowing books, favourite kind of literature and music and radio ownership.
Fulltext:  PDF
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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Comparison of sponsorship activities of Radio Impuls and RockZone 105,9
Kelblová, Kateřina ; Postler, Milan (advisor) ; Štíhelová, Kristýna (referee)
This thesis examines how sponsorship is used by media and especially by radios. A definition of sponsorsip is given and most important kinds of this commercial communication tool are desribed. The thesis also covers the impact of sponsorsip on bookeeping of a firm, methods of measuring the efficiency of sponsorship and its specifics in the field of media. Sponsorship activities of the biggest Czech private radio are compared with those of a local private radio. The most significant differences are analysed.
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Trendy ve vývoji rozhlasu jako komunikačního média
Medek, Tomáš ; Koudelka, Jan (advisor) ; Konvalina, Miroslav (referee)
Práce charakterizuje podstatné trendy, které se na rozhlasovém trhu v poslední letech vyvinuly. Postihuje jejich význam jednak pro možnosti marketingové komunikace, jednak pro možnosti daného média coby specifického produktu. Důraz klade na trendy ve vývoji rozhlasové reklamy, trendy v digitálním vysílání a pozici rozhlasu v mediálním mixu. Práce se zabývá klesající poslechovostí rozhlasu, fragmentací trhu, možnostmi digitálního vysílání nebo narůstajícím vlivem satelitního rozhlasu v USA. Zvláštní kapitoly jsou věnovány internetovému vysílání a podcastingu. Většina získaných dat pochází z amerických lokálních rozhlasových trhů.
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