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Stress and Its Influence on a Performance at Work
Prchalová, Martina ; Michálek, Pavel (advisor) ; Luhanová, Kateřina (referee)
This bachelor thesis deals with the problems of stress, focusing on working stress. The thesis concerns the basic terminology of stress, its division, the causes, consequences, and mentions the possibility of stress prevention. An important part of the thesis is a questionnaire survey in advertising agency Ogilvy & Mather. Topic of the questionnaire is The Stress and Its Impact on Performance at Work. Data from the questionnaire survey are evaluated by using software tatistica. It is analysed the impact of stress on performance at work and the influence of concrete stressors, relation between incidence of stress and levels of education, based on the obtained and evaluated data from the questionnaire. This bachelor thesis also concentrates on areas of stress in the context of gender differences and other factors, which have an influence on the stress.
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Psychologické aspekty reklamy z pohledu reklamní agentury
Janda, Tomáš
The thesis summarises current knowledge of psychological aspects of advertisement. It starts with a definition of terms and general characteristics of advertisement psychology. Drawing from the theoretical background of analyses the psychological elements of advertising. Based on the analysis the thesis recommends how to create a psychological effective advertisement.
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Development of Business Activities of Company
Zahradník, Michal ; Řezníček, Michal (referee) ; Zich, Robert (advisor)
The study deals with the development of business activities of a company; specifically, the proposed promotional items sale via the Internet. This topic will be handled in a particular company, being the advertising agency Premiera Sweet. The theoretical part will concern the description of the company, general sale system in areas covered by the company and the specific system of the company’s sale. Furthermore, we will present some information on the Internet sale. The practical part will be dedicated to the Internet goods sale system used by the company and the impacts of such development on the company both in economic and organisational terms.
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Analyse and Design of Information System to Register and Controlling of Orders
Kintr, Lukáš ; Slavíček, Tomáš (referee) ; Dydowicz, Petr (advisor)
The main content of this thesis is a brief analysis of the current state of all information systems in the advertising company Farao Ltd., thorough analysis of the IS in the area of register and controlling of orders. Based on these analyzes are presented possible solutions to the current situation, including the analytical solution of the creation a system right to the needs of the company and its subsequent implementation. Another important chapter is the evaluation and selection of an optimal solution that takes into accounts both functional (technical) aspect, and economic efficiency of invested money.
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Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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Business Plan
Prusák, Ondřej ; Hornungová, Jana (referee) ; Bartoš, Vojtěch (advisor)
The thesis is aimed at business plan forming for a company establishment, which would provide services in area of grafic design and advertising. This thesis includes all specifics taken into consideration at business plan realization. The contents of this business plan are the environment analysis, financial plan, evaluation of investments and risk analysis.
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Analysis of project management in advertising
Kuropatwová, Edita ; Hrůzová, Helena (advisor) ; Felgrová, Dana (referee)
The theme of this Diploma thesis is an analysis of project management in advertising. The purpose of the thesis is to break down each department of the agency and to suggest adopting measures that could improve that existent system of project management and labour organisation. The first part of the Diploma thesis is focused on project management in theory. The key terms are defined using literature and official web sources. In the introduction to the practical part of the thesis the agency being analysed is introduced and subsequently the system of project management is presented. Measures that could lead to improving the existing conditions are recommended on the basis of ascertained data.
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Design of Project Management Methodology for an Advertising Agency
Nedomlel, Jiří ; Chocholatý, Drahomír (advisor) ; Binar, Jan (referee)
The thesis deals with project management in an advertising agency. It analyzes the current methodology of the agency project management, defines its weak points, and proposes a set of improvements to this methodology. This goal is achieved through analysis of the project management of the agency using the Theory of Constraints methodology and comparison with the methodologies and best practices of the project management in the industry. The first part describes the common project management methodologies, the specifics of the project management in advertising agencies and the Theory of Constraints. The second part analyzes a particular advertising agency using the Theory of Constraints and proposes a set of changes to its methodology, mostly in the area of project planning and project management. The merit and main output of the work consists of the proposed changes to the advertising agency project management methodology.
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