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History and catalog of the historical library of the parish of St. Vojtěch in Prague - New Town
PIVOŇKOVÁ, Alena
The aim of this thesis was to create a catalog of manuscripts and prints of the parish library near the church of St. Vojtěch in Prague - New Town. The work is divided into several chapters. These individual chapters are briefly introduced in the introduction. The introduction is followed by a chapter dealing with the literature and sources used. The next two subsequent chapters both deal with the history, firstly of the originator of the book fund, i.e. the history of the St. Vojtěch parish (it is supplemented by an overview of the parish priests and chaplains) and then of the library itself. The fifth chapter then explains how the catalog was created and informs about the total number of manuscripts and prints in the library. The entire sixth chapter is devoted to the analysis of the book collection and is divided into 10 subsections according to the aspects of this analysis. The first examines the time of creation of the parish books, the second examines the content (theme) of the books, the third examines the language used, the fourth contains listed places of publication and printing, the fifth and sixth include information about the printers and publishers of all prints, the seventh mentions the illustrations contained in the parish books, and the eighth examines the bindings of the books. The conclusion tries to evaluate the set goals. A list of sources and literature, and finally a catalog of the parish library are also attached. The thesis also contains photographs (specifically chapters 6.5, 6.6, 6.7 and 6.8).
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His Majesty,honourable publisher and the book-seller Ignác Leopold Kober (Publishing house I.L. Kober 1846 {--} 1866)
JUKL, Jan
The supposed dissertation entertaines about the publisher and book-seller Ignác Leopold Kober and the development of his enterprise during the period of the years 1846-1866 in the connection of the czech society of the second half of 19th century. The basic accent is focused on the I. L. Kober´s life and his influence over the contemporary czech culture and intelligence,it deals in the characteristic of his released production and significant attention is attended to the understanding to the story of the Kober´s greatest masterpiece The Slovník naučný and its importance for the czech intelligence.The story of Ignác Leopold Kober,the first czech modern publisher, hasn´t been done yet and almost forgotten and this fact shold be reformed by this dissertation. The target of this is to introduced mr. Kober´s personality as a man,who was able to consummate the piece of the old period to lay the foundation of the new age.
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The role of book influencers in realation to the publishers, booksellers and readers
Fejfarová, Adéla ; Halada, Jan (advisor) ; Zavřelová, Monika (referee)
The diploma thesis deals with book influencers and their use by publishers and booksellers as a marketing tool. The thesis presents this modern phenomenon, its characteristics, principles, the most important book influencers in the Czech Republic and the online environment where book influencers operate. The aim was to find out the principles and conditions of cooperation between book influencers, publishers and booksellers, their relationships and the effect of the online content of book influencers on readers. The evaluation was carried out on the basis of a questionnaire survey with six book influencers, eight publishers, two booksellers and 662 readers. The research part shows us how these cooperations work in practice, whether it is a key marketing tool for publishers and booksellers, how it will develop in the future and what are the attitudes of all three examined groups to this phenomenon. At the same time, the research outlines the issue of blurring the differences between book influencers and literary critics, where we can notice considerable misunderstandings on the part of literary critics and rivalry. At the end of the thesis, there are formulated specific assumptions for future development, current trends and shortcomings which should be improved or eliminated both by book influencers...
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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Relations between media organizations and digital intermediaries
Bešťák, Václav ; Soukeník, Štěpán (advisor) ; Křeček, Jan (referee)
The diploma thesis focuses on the relations between digital intermediaries and media organizations on the Czech market. Its goal is to describe a new, ever-evolving environment, which has been affected by the swift rise of digital platforms and by the change in business models of publishers. The thesis puts this phenomenon in the context of media studies and critical political economy and defines the terms "digital platforms" and "digital intermediaries". It also looks more closely at the current challenges related with the content consumption in the digital environment - which includes a discussion of copyright, changes in user behavior and content monetization. The research part is based on individual in-depth interviews with members of digital intermediaries, media organizations and third parties. The analysis takes place in a general, ethical/normative point of view and aims for understanding how the parties interact and work together, how they perceive this environment, how they see its changes and future development.
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Self-publishing v českém prostředí a změny na knižním trhu s ním spojené
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
One of the first Czech research papers on self-publishing. Even though unsuccessful and forbidden authors could publish a book on their own in the past, the current phenomenon of self-publishing can be arranged on-line in just a few clicks and for much cheaper. Self- publishing began to spread since circa 2005 - in the Czech Republic and abroad simultaneously. This thesis shows how the development has unfolded differently in the Czech Republic and in the USA, which is considered the cradle of this technology. The first chapter of this thesis analyzes the history of book publishing and many different ways to publish a book, and defines self-publishing. The second chapter shows how the new technologies and media influenced the expansion of self-publishing. The third chapter analyzes and puts into context some of the Czech and the American self-publishing portals, and compares the providers of these services. Many professionals - editors, authors, and literary critics - criticize self-publishing for its amateurism and low quality content, which this work takes into account as well. This paper also documents some of the rare cases of self-published authors, who managed to succeed despite the tough competition from traditional publishing houses. In the last chapter the whole process of self-publishing...
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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Google Book Search : the analysis of the system and its usage in the Czech Republic
Frčka, Pavel ; Bratková, Eva (advisor) ; Souček, Jiří (referee)
The topic of this master's degree diploma thesis is the Google Books service, formerly Google Book Search and Google Print. The wider general context is described briefly in the first two chapters. Google company and its portfolio of services are introduced, as well as the latest progress in sharing of information, for example trends as digital libraries and open access. Third chapter presents results of the analysis of the Google Books as the complex system. Mentioned are: a history of the service, Library Project, Partner Program, metadata harvesting, scanning methods, available searching options, all information and functionalities in the individual records, users' participation. Chapter four is focused on copyright law and disputes related to the Google Books. Fifth chapter deals with the usage of the Google Books in the Czech Republic, in the terms of all local activities. Great attention belongs to digitization in cooperation of Google company with National Library of the Czech Republic. Two questionnaires were done for this thesis, between college students and large Czech publishers. Good knowledge of the service existence was found; the most attractive attribute is the presence of full texts. Publishers appreciate a possibility of selling e-books. Detailed results of both surveys are the content of...
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Odeon Publishing House: Current Profile and Media Image
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
1 Abstract The main goal of this bachelor's thesis is to present Odeon, an important Czech publishing house. The first chapter covers the history of Odeon since its founding in the 1920s by Jan Fromek during a renaissance in the communist era to the problematic privatisation in the 1990s. The first chapter ends in 1999 when Bertelsmann bought Odeon's trademark. The next chapter describes Odeon in its current state. Nowadays Odeon publishes many different book genres; senior editor Jindřich Jůzl chracterises it as literary fiction. I present all four editions of Odeon: Světová knihovna (World's Library), Nobelova cena (Nobel's Prize), Česká řada (Czech Edition) and Knihovna klasiků (Classics Library) including various prominent writers and important books that Odeon holds the rights to. A description of marketing and public relations is also included. A discussion of literary reviews and readers' praise for the books of Odeon makes up most of the third chapter. Reception was usually positive and complimentary of Odeon's quality. The last chapter looks into the Czech book market, Odeon's position in Euromedia Group and I compare Odeon with its main competitors which according to Jindřich Jůzl are Argo, Host, Paseka, Kniha Zlín and Mladá fronta publishing houses. In this thesis I learned that Odeon is a...
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