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The Effectiveness of Sponsorship of Selected Sports Events on Public Television
Hozák, Jiří ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: The Effectiveness of Sponsorship of Selected Sports Events on Public Television Objectives: The main objective of this thesis is to identify the effectiveness of selected sporting events from the perspective of television sponsorship and to propose an ideal sponsorship campaign. Methods: Multiple methods were used in this thesis, which consisted of several qualitative and one quantitative method. Among the qualitative methods, in-depth interview and unstructured interview were used. The quantitative method was then the analysis of secondary data, which formed the basis for the actual analysis and comparison of individual sporting events. These methods enabled the effectiveness of the sponsorship campaigns to be determined based on the cost per unique viewer reached at least once during the campaign. Results: The results of the thesis demonstrate the effective usability of sponsorship campaigns in television broadcasting and more specifically during sports broadcasts. Their effectiveness increases with the size and interest associated with the selected sporting event. The result of this comparison shows that for sporting events such as the hockey World Cup, the objectives are based on high viewership, which, however, increases the price and cost of sponsorship campaigns. For sporting events...
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Escalation of the crisis in Greek public broadcasting television in 2013-2014
Srpová, Zuzana ; Köppl, Daniel (advisor) ; Štoll, Martin (referee)
The main topic of this thesis is the functioning of the public service media, especially public service television broadcasters. After general definitions of the basic terms associated with this topic, the thesis highlights the differences between the media in the private and the public sectors, and characterizes the public service media in the previously selected European countries: the United Kingdom, Germany, Italy and the Czech Republic. The choice of these particular states was based on their different economic, political and media systems. The history, the development and the crisis of the Greek public service media are subjected to a thorough analysis. Regarding the inclusion of the historical context the thesis moves onto the crisis which occurred in June 2013 due to inconsistent government interferences in the media field, which led to a suspension of the transmission of the Greek public broadcaster ERT. The practical part is dedicated to a detailed analysis of the viewership of the Greek television, focusing on the period before, during and after the crisis had occurred. The main objective of the thesis is to point out whether the government interferences had influenced the viewership of the Greek television.
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Public television in Europe and its involvment in sports
Hozák, Jiří ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Public television in Europe and their involvement in sports Objectives: The main object of this bachelor thesis is to make a draft of new services and ideas for an improvement of ČT Sport channel. This draft will be based on ascertained data, elaborated analysis and comparison of how public television across Europe work. Methods: In the bachelor thesis were used qualitative methods to gather needed data. First was used structured questionaire for communication with chosen employes from foreign public TV. Also were used structured and unstructured interviews with employes from Czech TV, specifically ČT Sport. The last method used was the analysis of secondary data. Results: The results prove high effectivness and usage of all resources available for ČT Sport, that is able to produce high quality content with just a fraction of the budget. The fraction is presented as an amount of resources in comparison with other foreign public TV. Also were compared chosen public TV across Europe, and were indentified high quality services that they provide. These services were implemented to the environement of ČT Sport as a part of my recommendation. Keywords: sport, public television, commercial, sponsoring, license fee, broadcasting rights
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Escalation of the crisis in Greek public broadcasting television in 2013-2014
Srpová, Zuzana ; Köppl, Daniel (advisor) ; Štoll, Martin (referee)
The main topic of this thesis is the functioning of the public service media, especially public service television broadcasters. After general definitions of the basic terms associated with this topic, the thesis highlights the differences between the media in the private and the public sectors, and characterizes the public service media in the previously selected European countries: the United Kingdom, Germany, Italy and the Czech Republic. The choice of these particular states was based on their different economic, political and media systems. The history, the development and the crisis of the Greek public service media are subjected to a thorough analysis. Regarding the inclusion of the historical context the thesis moves onto the crisis which occurred in June 2013 due to inconsistent government interferences in the media field, which led to a suspension of the transmission of the Greek public broadcaster ERT. The practical part is dedicated to a detailed analysis of the viewership of the Greek television, focusing on the period before, during and after the crisis had occurred. The main objective of the thesis is to point out whether the government interferences had influenced the viewership of the Greek television.
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The adaptation of foreign TV formats on Czech television from the 90's until present time
Chudárková, Adéla ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
Teoretickým východiskem této práce je fenomén globalizace, který pronikl do všech domén včetně mediální, jejíž součástí jsou právě televizní formáty, o kterých tato neboť v sobě mísí prvky globální a zároveň lokální kultury, kdy na základě zakoupení zahraniční licence vzniká celá řada lokálních verzí, jež jsou lokálními specifiky dané kultury. Jedná se o stále vzrůstající h počátků, spojených s formáty, rozštěpil mezi všechny žánry, včetně dramatické tvorby. Tato práce se soustředí na adaptace zahraničních televizních formátů v České televizi. Mapuje nejen vývoj tohoto trendu v jediném českém veřejnoprávním televizním médiu, ale taktéž se věnuje důvodům, které vedou ke koupi zahraničních licencí pro médium, jehož výsadou by měla být původní tvorba. Právě otázka veřejnoprávnosti a s ní se pojící specifika výběru obsahu pro toto médium jsou pilířem této diplom
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Development of political broadcasted on ČT in the period from 1989 to the present
Voříšek, Jakub ; Železný, Jakub (advisor) ; Trampota, Tomáš (referee)
The aim of the thesis is to map and describe changes that have taken place in the field of political debates on the Czech Television (in the period from 1989 to the present). The work describes changes regarding the form and the content of programs and its debates. There also appears a critical assessment of that development (and of some prevailing trend) of the political issue programs (on Czech TV) development in the thesis. The first research question relates to the assumpiton that a given period occured significant changes in the form and content of the broadcasted. Description of those changes is the main aim. The second question 1 relates to the assumption that the applied media-scientific theories are applicable to the issue of television political debate. The author proceeds in five steps. First, the introduction sets the theme in context, mentions a historical overview of political discussion programs broadcasted on Czech Television (from 1989 to the present) and consequently characterizes them. The first chapter will bring the presentation of the works from the field of political science and media- science, which will serve as a theoretical guide in analyzing the contents. The second chapter brings the key analysis of the programs using the theory and designed methodology. The third chapter...
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Development of political broadcasted on ČT in the period from 1989 to the present
Voříšek, Jakub ; Železný, Jakub (advisor) ; Trampota, Tomáš (referee)
The aim of the thesis is to map and describe changes that have taken place in the field of political debates on the Czech Television (in the period from 1989 to the present). The work describes changes regarding the form and the content of programs and its debates. There also appears a critical assessment of that development (and of some prevailing trend) of the political issue programs (on Czech TV) in the thesis. Hypothesis relates to the assumpiton that a given period occured significant changes in the form and content of the broadcasted. Description of those changes is the main aim. The author proceeds in five steps. First, the introduction sets the theme in context, mentions a historical overview of political discussion programs broadcasted on Czech Television (from 1989 to the present) and consequently characterizes them. The first chapter will bring the presentation of the works from the field of political science and media- science, which will serve as a theoretical guide in analyzing the contents. The second chapter brings the key analysis of the programs using the theory and designed methodology. The third chapter evaluates the analysis, summarizes the empirically observed data and confirms or rejects the hypothesis. The thesis is closed by the fifth part, in which the author performes the final...
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Transformations of the evening news Události and regional news of ČT since 2007 to 2012
Bednářová, Martina ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
The main aim of the master thesis Transformations of the evening news Události and regional news of ČT since 2007 to 2012 was to introduce news in context of normative theories, television news in context of Czech Republic, their development and current conditions. Theoretical frame of the thesis was political economy of communication, outlining the background of news production, and contributing to understand news issues. Essential part of the thesis was the combination of quantitative and qualitative analysis used as a tool for examining news objectivity at evening and regional news of public television Česká televize since 2007 to 2012, its development and differences between evening and regional news. Objectivity was researched through relevance and uncovering bias by visual balance and neutral presentation. It was found that evening news Události dedicate most of the time to foreign, occasional and political events, 35 % of news showed elements of siding, for example by dramatization, possible reality distortion and using expressive expressions. In terms of regional Brno's news Události v regionech it was found that the highest relevance was assigned to points of interest news and local news, 17 % of news showed elements of siding using mostly evaluative expressions. In case of evening news...
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Differences between using mythological archetypes in the news of public and commercial television
Holub, Ondřej ; Trampota, Tomáš (advisor) ; Vochocová, Lenka (referee)
The differences between using mythological archetypes in the news of public and commercial television Ondřej Holub Media studies Abstract The bachelor thesis named " " first gives the explanation of the terms "myth and mythological archetypes" and then it focuses on various aspects of using them in the news broadcasts as well as on various kinds of approach to classical elements of mythical character which occur in news contents and news stories where reality is combined with myth, in general. The mythological archetypes mentioned in specialist literature are then extended by the comparison with examples from traditional - especially Germanic and antique mythologies. Further on the thesis also deals with the mechanisms by which myths are used to help reflex, legitimise and fix the social order and the illusion of its meritocratic character. The conclusion is preceded by the chapter analysing the use of archetypal formulas, which have their roots in the traditional mythology itself, in the two most popular news broadcasts in the Czech Republic. In this part the classifications made by James Lule and Robert Rutheford Smith are applied to the comparison of the news coverage on the public TV ČT 1and the commercial TV station Nova. The TV news programmes "Události (Events) on ČT and Televizní noviny (TV News) on...
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The regulation of public television in the Czech Republic and in chosen states of The European Union
HOVORKOVÁ, Kateřina
This bachelor thesis is focused on public television and on the system of regulation in the Czech Republic, Slovakia and in Poland. The opening chapters describe and explain the basics terms and the evolution of public broadcasting of television in chosen states of The European Union and in the Czech Republic. Another part, based on an analysis of legislation and related documents, refers to the regulation of public broadcasting television in the European context and then deals with the legal framework for the functioning of the Czech television, system control, regulatory authorities, methods of funding, regulation of advertising and outlines the topic of digitalisation. The following parts deal with legal framework, regulatory authorities of public television, methods of funding and regulation of advertising in Slovakia and in Poland. The final chapters try to summarize the finding of the previous chapters and to diskuss the future development of public television.
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