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Phenomenon of digital labor and its diverse practice in use of blogs in the Czech Republic
Umlaufová, Pavla ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis, The phenomenon of digital labor and its diverse practice in use of blogs in the Czech Republic, aims to bring the current definition of the concept of digital labor and its applicability into the Czech blogosphere. The theoretical part of this work focuses on the demarcation, definition of, and perception of the concept of digital labor, and the blogosphere, which is mainly based on theoretical concepts of Christian Fuchs, Sebastian Sevignani, Ursula Huws, Trebor Scholz, that proceeded the political economic theory of Karl Marx. The analytical part of the thesis presents the environment of the Czech blogosphere, which is based on the interpretation of the data of quantitative research conducted in the Czech Republic as part of a wider project IPREX BLOGBAROMETERM in 2014 and 2015 and secondly on qualitative research, which aims to answer the research question, if Czech bloggers perceive their creative activity as work and leisure activities, or merge their very different activities in one. Keywords Digital labor, digital work, blog, blogosphere, playbour, prosumption, Fuchs
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Use of user-generated content in Czech media: the case of Metro daily
Holzknecht, Martin ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
This thesis is a case study examining a user-generated content delivered to a newsroom of Metro daily and its subsequent evaluation, selection and utilization in printed edition of the newspaper. Their bold attempt of participatory journalism - online gallery of readers' photographs - remains one of the few successful examples of this type of alternative journalism in Czech media even after five years since its foundation. The first chapter provides necessary field context related to the demonopolization and deprofessionalization of journalism as well as to the transformation of the communication framework and the roles of the producer (journalist) and the user (recipient) of media content, furthermore some types of alternative journalism are listed and distinctively characterized. Secondly, a phenomenon of user-generated content (UGC) is described in detail, focusing on its specifics in relation to journalism and on selected examples of the UGC occurring in Czech media. Lastly, I present a research of readers' photos from May, August, November 2016 and February 2017. The content analysis is applied twice - to define a nature of the photographs, their purpose, topic and information quality; to detect which of those gets actually used and printed. The work also focuses directly on the authors of...
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Analysis of factors affecting communication in the ambient of new media: Case study of YouTube Beauty community
Pokorná, Tereza ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This diploma thesis discusses the process of communication in new media environment and demonstrates it on the example of YouTube Beauty community which can be seen as an autonomous, independent space for expression and sharing of information. It introduces the specifics of communication in the environment of Beauty community and its characteristics. It discusses some theoretic concepts connected with communication in the environment of new media and also with the Beauty community, for example Web 2.0, citizen journalism, prosumption or the concept of internet as a new space of public discussion. It also discusses concept of political economy about how external especially commercial factors influence communication process and content of traditional media and connects it with influences of external commercial factors on communication in Beauty community. In qualitative research are explored factors that impact communication in this environment and also potential impact of external commercial factors on communications and its contents.
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Phenomenon of digital labor and its diverse practice in use of blogs in the Czech Republic
Umlaufová, Pavla ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis, The phenomenon of digital labor and its diverse practice in use of blogs in the Czech Republic, aims to bring the current definition of the concept of digital labor and its applicability into the Czech blogosphere. The theoretical part of this work focuses on the demarcation, definition of, and perception of the concept of digital labor, and the blogosphere, which is mainly based on theoretical concepts of Christian Fuchs, Sebastian Sevignani, Ursula Huws, Trebor Scholz, that proceeded the political economic theory of Karl Marx. The analytical part of the thesis presents the environment of the Czech blogosphere, which is based on the interpretation of the data of quantitative research conducted in the Czech Republic as part of a wider project IPREX BLOGBAROMETERM in 2014 and 2015 and secondly on qualitative research, which aims to answer the research question, if Czech bloggers perceive their creative activity as work and leisure activities, or merge their very different activities in one. Keywords Digital labor, digital work, blog, blogosphere, playbour, prosumption, Fuchs
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