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Kariérní management studentů a absolventů na sociálních sítích
Nekuda, Lukáš
Nekuda, L. Career management of student and graduates on social media. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with the use of social networks in career management of students and graduates of economics faculties. The research is based on previously conducted studies and selected statements that emerge from the studies. The main part of the research evaluates the services provided by university career centres and then the use of social networks for career development. Recommendations were formulated based on the questionnaire survey respondents' current use of social networking sites and their preferences regarding the transfer of information towards students during their studies. The results indicated the need for including the issue in the curricula of economics faculties and confirmed the claims of the studies in the research part of the thesis.
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Communication analysis of chosen Czech music artists aspiring to succeed on foreign markets during the year 2021
Vojík, Vít ; Ježková, Tereza (advisor) ; Halada, Jan (referee)
The aim of this thesis is to describe how Czech music artists use social media to promote their music in foreign countries. The theoretical part deals with the importance of building a personal brand for the growth of digital communities and describes theoretical knowledge about creating content on social media. The practical part analyses a communication of 3 selected Czech music artists aspiring to succeed on foreign markets during the year 2021. The gathered data is compared with each other and with the theory. There are communication recommendations of the author at the end of the paper.
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Personal brand and its importance at the beginning of a professional career
Duben, Lukáš ; Říha, David (advisor) ; Schapiro, Katarina Emma (referee)
This bachelor thesis focuses on the issue of personal brand and its importance at the beginning of a professional career. On a theoretical level this thesis defines the term "brand", and based on this definition further analyzes a personal brand, including its individual elements, together with the characteristics of personal branding and communication mix in relation to personal brand. These findings are further implemented and utilized on a practical level of this thesis. The research conducted in a form of a questionnaire fulfills the primary objective of discovering the importance of a personal brand to college students and graduates. Practical suggestion and recommendations are based on the analysis of the research results and on certain aspect of the individual terms while merging theoretical and practical levels.
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