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The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
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Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
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|
|
Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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