Original title: Marketingoý mix firmy Ing. Jozef Nedělník s.r.o
Translated title: Marketing Mix of the company Ing. Jozef Nedělník s.r.o
Authors: Sakalová, Michaela ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta strojního inženýrství
Abstract: [cze] [eng]
Táto diplomová práca sa zaoberá problematikou marketingového mixu spoločnosti Ing. Jozef Nedělník s.r.o. Na základe poznatkov o aktuálnom stave firmy je vytvorený nový návrh marketingového mixu, pričom sú nájdené nové príležitosti a oblasti prosperity firmy, vďaka čomu bude firma schopná viac prosperovať. This diploma thesis deals with the marketing mix of Ing. Jozef Nedělník s.r.o. Based on the knowledge of the current state of the company is created a new design of the marketing mix with new opportunities and being found prosperity of the company which will make the company more prosperous.
Keywords: 5P; marketing; Marketing mix; people.; place; Porter model; price; product; promotion; renovation; SLEPT analysis; SWOT analysis; 5P; cena; marketing; Marketingový mix; miesto; Porterov model; produkt; propagácia; renovácie; SLEPT analýza; SWOT analýza; ľudia.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/66608

Permalink: http://www.nusl.cz/ntk/nusl-318756


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses