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Strategy Proposel for Building a Profitable Multi-level Marketing Business
Mokrý, Martin ; Stejskal, Radek (referee) ; Koleňák, Jiří (advisor)
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
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Proposal of Communication Plan
Lévek, Martin ; Řihák, Pavel (referee) ; Kaňovská, Lucie (advisor)
The goal of thesis „Proposal of communication plan“ is analysis of the company’s comunication mix and suggestion of new, improved one. The thesis is divided into three parts. All theorethical bases, which are essential for thesis, are described in first part. Analysis of current tools of comunication mix in company is in second part. In the last part, there is suggestion of new mix.
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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Strategic Management of Firm Bankruptcy
Oslizlo, Petr ; Foerser, Pavel (referee) ; Kopřiva, Jan (advisor)
Disrespect of economic laws and their relations or the violation of any law standards concerning company’s activities can result in its shutting down and following cessation. The cessation of the company is preceded by its dissolution with or without liquidation provided that its property is passed to a legal successor in title. The term liquidation refers to the settlement of debts and property of the dissolved subject. This diploma thesis is particularly focused on individual stages of liquidating process of business organizations and their relation on legal standards.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Krátke dodavateľské reťazce a komunitou podporované poľnohospodárstvo
Králová, Lucia
The thesis deals with the issue of short supply chains and community supported agriculture. These concepts are a form of alternative supply chains that are dedicated to the sale of quality, locally sourced food from primary production that also supports the local economy and local vendors. Both forms of distribution also support a sustainable food system and organic post-agriculture, with the added value of engaging people in a community-based way of life. The thesis evaluates the research questions by confirming or refuting the hypotheses, which aimed to find out the current situation in the Slovak and Czech Republic in relation to this concept. The thesis analyses successfully functioning distribution systems from ethical, economic, ecological point of view. A questionnaire survey was used to investigate the consumers' view of short retail chains, with the research question: "Do consumers prefer buying from short supply chains?", where hypothesis 1 was confirmed, which implies that consumers prefer buying from short supply chains for several reasons, but actually practice buying from long supply chains. In the practical part of the thesis, SWOT analyses of the two types of chains were carried out, identifying the strengths and weaknesses as well as the threats and opportunities of these chains, focusing in particular on the risks and limitations that are the reason for the so far low interest in the use of the financial sub-programmes of the rural development programme. In the SWOT analysis for community supported agro-farming, the research question was answered: "Does community supported agriculture have a favourable future for producers?" and, depending on it, confirmed hypothesis 1, which states that community-supported agriculture has a favorable future for producers.
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Vliv marketingových aktivit společnosti Banador, s.r.o. na prodej vybraných kamnářských výrobků
Mrkos, David
This thesis examines the influence of marketing activities of Banador Company to sales of selected products. Banador Company is the wholesale of stone builders' products. The theoretical part is devoted to definition of the marketing mix, marketing communications and marketing strategies. Given the Banador Company's focus on B-2-B segment in the theoretical part are included marketing tools used in inter-enterprise markets. The main part of the work presents characteristics of Banador Company, analysis of the industry, suppliers and key competitors. The work also includes a survey and analysis of current marketing activities and recommendations for change, leading to increased competitiveness of Banador Company.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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