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Proposal of Communication Mix of Product
Kelarová, Michaela ; Uhrová, Pavlína (referee) ; Milichovský, František (advisor)
The theme of this thesis is Communication mix of product UGO. The thesis is focused on the entire communication mix of the product, compare theoretical basis and real state and specifies which components of communication mix are in used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with users and customers and suggest posiible additional methods how improve the situation of a product on a market.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Communication Mix of Company Fabory CZ Holding s.r.o.
Záhradník, Šimon ; Kališ, Martin (referee) ; Mráček, Pavel (advisor)
The thesis is dealing with changes in marketing communication of Fabory CZ Holding s.r.o. The goal is to propose improvements, which will bring to the company added value in marketing, whereas these changes can be realistically implemented. The theoretical part includes issue of marketing mix into the theoretical Framework and analyses detaily marketing communications. Analytical part describes the current state of company. The part of propose is focused on propose, which improves present condition of marketing communication.
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The Proposal of Amplification of Marketing Activities of the Company
Dítě, Filip ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
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