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Expansion of Czech Online Store with Professional and Garden Tools into the German e-commerce Market
Hlavenková, Andrea ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Cílem této diplomové práce je zjistit, zda je německý trh vhodnou volbou pro expanzi českého internetového obchodu, který prodává profesionální, hobby, zahradní nářadí a související produkty. V této práci budou blíže zkoumána specifika německého trhu, stav elektronického obchodování a zda je společnost finančně a provozně připravena na tak složitý proces. Po zodpovězení výzkumné otázky bude vypracován příslušný návrh v podobě plánu expanze, který bude zahrnovat všechny nezbytné aspekty včetně vstupu na trh, právních aspektů, marketingu, odhadu nákladů a časového harmonogramu realizace.
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Development of Business Activities of the Companies with the Retail Sales
Pospíšil, Jakub ; Obhlídalová, Andrea (referee) ; Šimberová, Iveta (advisor)
Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
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Development of Business Activities
Slanina, David ; Vintr, Pavel (referee) ; Šimberová, Iveta (advisor)
The thesis is focused on development of business activities in company PC Dodo s.r.o. This thesis is divided into three parts. The first part is theoretical and it is necessary to understand the issue. The second part analyzes the company and uses knowledge of the theoretical part.The last part deals with own design solutions.
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Analysis and Design of Electronic Commerce
Mičánek, Filip ; Dvořák, Jiří (referee) ; Němcová, Zuzana (advisor)
This thesis deals with the analysis of a functioning internet shop VYPA,s.r.o. and suggestions for its improvement, examines in detail the current status, visibility, traffic and quality of existing online store both in terms of information technology, and economic terms. Based on the findings sets out specific objectives and actions to achieve them.
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Creation of E-shop with Fashion Accesories
Kubánková, Simona ; Havelka, Eduard (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis is focused on creating of the small business – online store with clothing and fashion accessories. This thesis is divided into two parts – theoretical and practical. At first I will explain basic consepts such as business, companies etc. The practical part is based on theoretical knowledge. Practical part contains survey and draft of business plan for successful establishment of the small business.
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Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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Proposal for Optimization of Logistics Online Store
Bitala, Libor ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The diploma thesis „Proposal for Optimization of Logistics Online Store“ is focused to analysis of present state of logistics concepts of the company XY operating an online store with information technology. The goal is finding of weaknesses in logistic approaches and proposal of their changes for not only keep, but also improve its market position.
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Aspects of Company's E-commerce
Frolichová, Klára ; Hernych, Radim (referee) ; Koch, Miloš (advisor)
The thesis is focused on the establishment of company's e-commerce. Content of the thesis is a detailed market analysis and possible suppliers of solution, security, law and technology. Part of this work is a proposal for the implementation of e-commerce in company. Thesis is also engaged in internet marketing and SEO optimization.
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