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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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Psychological aspects of Instagram
TRPKOVÁ, Dominika
The bachelor thesis deals with the current topic of psychological impacts of social networks, namely the influence of Instagram on the perception of Self. The thesis uses the design of a theoretical study devoted to the analysis of current foreign studies, which primarily deal with the importance of using Instagram to reflect its own self-image and the degree of its influence on changes in satisfaction with one's body. Another important theoretical part was the research focused on narcissism as a personality trait often referred to as one of the key motives for increased activity on social networks. The last thematic area deals with the results of research on self-presentation on Instagram, namely both the strategies of the presentation itself and the social perception of others. The aim of the bachelor thesis is to introduce the basics of the psychological perspective on the influence of social networks (specifically Instagram as a means of self-presentation) on the individual, the partial goal was to describe the methodology of social network research. The analysis shows the methodological diversity of the used approaches and the ambiguity of the results. However, there is evidence of the influence of media and social networks on the perception of our physical ideal and there is evidence of the influence of narcissism on sharing and adding self-presenting photos to Instagram.
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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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