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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Relevance of the theory of the emergence of the new "Transnational Cleavage"
Maděra, Matyáš ; Stauber, Jakub (advisor) ; Guasti, Petra (referee)
This essay compares two distinct concepts of a cleavage line - transnational and periphery- centre. The research uses the comparative method. Both concepts will first be contrasted theoretically (comparison of differing theories) and later empirically (through differences in their manifestation into political parties). The results from the comparison of several theories suggest shared traits between both theories, but with a few key differences. Based on data from European political parties, the author of this thesis concludes, that these differences are a result of incorrectly defining the concept of transnational cleavage. Firstly, the cleavage is not yet entirely formed and secondly was not the main impulse for the rise of green parties, which is the main difference between both concepts. This forming cleavage has to be distinguished from a third concept, which is a periphery-centre cleavage on the European level. Author of this essay argues that the conflict within the European Union is a result of cross-cutting between two periphery-centre cleavages on different levels. First has a global reach (which is why it's wrongly labelled as transnational), while the second is only happening in Europe. The two cleavages are distinguished by contrasting centers, but the peripheral protest against these...
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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Analysis of specifics in project management within multinational system integration projects and elaboration of conceptual solution model of these specifics and factors
Jiřík, Karel ; Chocholatý, Drahomír (advisor) ; Beneš, Zbyněk (referee)
The subject of this thesis is an analysis of specifics in project management within multinational system integration projects together with elaboration of conceptual solution model of these specifics and factors. Main objective of this thesis is to elaborate solution which will fulfil all the requirements of specific environment of project management within multinational system integration projects and to develop conceptual project management framework which could be implemented into current project management model of author's company which will contribute to higher success rate of this kind of projects. To achieve the goals of this thesis it was needed to define an environment of the projects, on which is the thesis focused, together with most important terms. Then it was needed to make a research of commercial and non-commercial literature and final theses with aim to prove that the topic of this thesis has not been yet described and solved. In second part of this final thesis, the research of most commonly used project management standards and specifics of multinational system integration projects is made, together with identification of main problems and critical success factors of these projects. In the last part of the thesis is developed the previously mentioned conceptual solution model of these specifics and aspects. This also defines the whole structure of the final thesis. Main planned benefit of this text is an analysis of environment of this kind of projects which has not been yet thoroughly described and also improvement of multinational system integration projects realisation success rate in author's company.
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