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The Perfume - The story of a murderer: Comparison between book and movie
ZEMKOVÁ, Gabriela
This bachelor thesis deals with the comparison of Patrick Süskinds' bestseller The Perfume: The Story of a Murderer and the same named movie from 2006. The first part of the thesis deals with the book. This part contains a short biography of the author and describes the plot of the book and the story of its origin. The second part of the thesis deals with the movie, which was based on the book. Both the director and the producer are introduced, the shooting is being discribed and finally some main characters are analysed considering their counterpads from the book. The last part of the thesis deals with the actual comparison of book and movie. The plot and hero are compared and finally this part also describes the methods of filming and the portrayal of Jean-Baptiste's olfactory world.
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Product Placement Effectiveness Depending on the Brand Knowledge
Sedněvová, Šárka ; Karlíček, Miroslav (advisor) ; Rozlivka, Milan (referee)
Product placement as one of the modern tools of marketing communication has become very important. This is also the case of the Czech Republic, especially after recent legislative changes and related legalization of product placement. The thesis characterizes product placement, states its particular forms and methods of evaluating its effectiveness. The aim of the thesis is to determine the difference between product placement in a situation when in an audiovisual work is presented in the first case known brand, in the second case unknown brand and in the third case fictitious brand. This is examined by the executed experiment based on watching a video with three type situations and filling in a subsequent questionnaire survey. Analysis of the survey results reveals that product placement is the most effective when displaying known brand, using unknown brand is considerably less effective and that the effectiveness of fictitious brand is the lowest. On the basis of statistical hypothesis testing, it is confirmed that there is a statistically significant relation between brand knowledge and its effectiveness.
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Movie distribution via internet
Halbich, Jaroslav ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
My thesis looks into the ways of movie distribution. Analyzes distribution in Czech conditions and compares the distribution with world's standard. Main accent is put on distribution via internet, but other possibilities are mentioned as well. Thesis mentions history of movie and internet. It focuses on copyright as well. Object of my thesis is to evaluate current situation and possible future progress of movie distribution, also comparison of offered online services between Czech Republic and the World.
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Profitability analysis of 3D in movies
Tesař, Tomáš ; Svoboda, Miroslav (advisor) ; Bartoň, Petr (referee)
The main hypothesis of this dissertation says that movies which are shown in cinemas in 2D and also 3D version have greater box office than movies which are shown only in 2D version. The model with two simultaneous equations was constructed to confirm or reject this hypothesis. Data set includes movies which had wide release between January 2009 and December 2011 in the USA. The results show that 3D has no influence in the first week but there are negative significant effect on the number of screens, which could be connected with insufficient capacity of technologically equipped screens, and positive significant effect on revenues in the next nine weeks. The model includes other important and significant factors influencing revenues and the thesis compares these results with recent literature dealing with this topic.
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Demand for cinemas - what determines the consumer behaviour?
Řeháková, Petra ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
The main aim of this diploma thesis is to identify the determinants of behavior of demand for multiplexes in Prague. The main building material is the dataset of attendance and revenues evolution for individual movies distributed between years 2002 and 2011, always for the first four weeks from the premiere, provided by the Union of Film Distributors. The paper investigates consumer behavior on the movie market. The demand for movies is the dependent variable measured by the number of visitors in the corresponding weeks. The subject of analysis -- explanatory variable - is price, film rating (critics), genre, country of origin, character of time frame, frequency of screenings in a given week, format (2D/3D), length of movie, popularity of the actor/director, impact of movie series etc. The data are exposed to the regression according to which the significance of different variables is tested. The hypothesis about strong negative correlation of the price and quantity demanded is investigated based on the results, (Dewenter R., Westermann M., 2005) versus the hypothesis of weak sensitivity those two variables (Sangho Kim, 2009) against a more significant relationship of demand and other determinants. The influence of price on attendance has shown to be insignificant on the Prague movie market in the short term. A significant determinant impacting the attendance for a movie in the entire monitored period is the film rating, actor, length of movie, and number of screenings.
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Project management in the audiovisual production
Truhlář, Filip ; Říhová, Zora (advisor) ; Horný, Stanislav (referee)
This paper deals with the application of project management approach and determination of the project life cycle methodology, according to the PMBoK field of audiovisual production. Using other methods of project management, implementation and evaluation of control systems for processes in the formation and progress of the project. Determination of the legislation that covers this area. Creating a general procedure, which is divided into various stages of implementation and identify key processes and milestones that need to be further defined. It introduces a system of checks and assessment procedures to facilitate the acceptance and fulfillment of set conditions. Improved work and access to information that is critical for the project. Supporting the project processes with software tools to facilitate the implementation and its management.
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Laterna magika - Enrichment of Aesthetic Perception?
PEKÁREK, Josef
The aim of the bachelor thesis is, on the basis of the analysis of film and theatre state in 50s of the 20. century both in Czechoslovakia and in the world, establish the basis and influences for the establishment of Laterna Magika. The relating task is, through possibilities of film and theatre, determined the boundaries of these different types of art and find out in what relationship they are or could be under the terms of Laterna Magika performance. The results of this theoretical part will confront subsequently with the analysis of selected Laterna Magika performances.
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Copyright law, its application and observance of professional filmmaking
Truhlář, Filip ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This paper deals with the translation of legalese of the copyright law into a language which is better understandable for layman. Mentioning collective management of the copyright law and their assignment to creative professions of film crew. The definition of the job description of the particular movies professions and the presentation of signs, which makes their piece of work covered with the copyright law. Need to contracts for works of authorship and their possible use. More accurate information that is necessary for a work place for its publication and distribution. Rights that belong to producers of audiovisual works and how the work can be used. Further, the obligations arising from law. Consequences for copyright infringement.
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Product placement in movies - James Bond
Kalová, Simona ; Pešek, Ondřej (advisor) ; Procházka, Jan (referee)
Product placement as a means of marketing communication is getting very important. The thesis defines product placement, deals with its history and explains some of its forms. It focuses mainly on its occurrance in movies, especially in the series concerning British secret agent James Bond. The research part focuses on the consumer`s opinion on product placement.
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