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Mobile marketing
SLÁDEK, Tomáš
This thesis is supposed to summarize all available information about instruments of mobile marketing and then to analyze customer´s reaction when the instruments are applied.
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Občan jako základní prvek systému zpětného odběru EEZ: Manuál efektivního využití zpětného odběru elektrických a elektronických zařízení
ECO trend, s.r.o., Praha ; Maňhal, Jan ; Nobilis, Luboš ; Matějka, Jan ; Záveský, Marek
Zpráva přináší kompletní znění hlavního výsledku projektu - Manuálu, který byl publikován a distribuován na obecní a krajské úřady a další zájemcům. Manuál (metodika) představuje ucelený, rozsáhlý a odborně koncipovaný dokument, který přináší možnosti širokého využití pro různé cílové skupiny. Manuál je prostředkem pro zvýšení míry účinnosti zpětného odběru na komunální úrovni. Na CD-ROM jsou plakáty a informační letáky, které osvětový materiál podporují.
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Analysis of mobile applications market
Neuman, Pavel ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The subject of this bachelor's thesis is the analysis of mobile applications market. The thesis introduces the largest companies on mobile market and their distribution channels, which it examines further. It is divided into an introductory theoretical part and an analytical part. The target is to form an image of the state of the market, its development and possible future. The data for the analysis are derived from the reports of analytic firms and other internet sources. A summary of requirements for developing applications on selected platforms is also a component of the thesis.
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Purchasing decision-making process during a mobile phone buying
Kubíková, Michaela ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The goal of my thesis was to characterize using of mobile phones and particular phases of purchasing decision-making process during a mobile phone buying in the czech market and pursuant to this define some marketing recommendations for producers of these devices. I have also verified or defeated hypotheses defined by me. I have used the information gained by secondary research and method of questioning and I have written the results down in the charts or graphs. Then I have summarized chosen findings and suggested recommendations.
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Using Web technologies to develop mobile applications on the Android platform
Kameníček, Lukáš ; Kosek, Jiří (advisor) ; Hassman, Martin (referee)
Bachelor work deals with applications development for operating system Android. First defines a ways of providing applications for this platform and after that defines everything necessary for us to be able to begin development. Briefly stated the advantages and disadvantages of specific approaches and discusses the related development environments. The next chapter focuses on the main theme, which is the use of Web technologies HTML, CSS and JavaScript during application development. The possibility of linking web technology with Java applications on the client side is included. It also deals with ways to use external periphery such as camera phone or GPS. In the last chapter examines the theoretical knowledge of the first chapters of their use in practical realization of prototype application based on Web technologies and using your camera.
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Occurence of the Dependence on Mobile Telephone by the Children and the Youth at Elementary Schools
MALÍŘSKÁ, Lenka
This bachelor{\crq}s thesis aims to point out the possible risk of mobile phone addiction by children and the youth at primary schools. In the theoretical part a few basic terms are explained, e.g. habit, addiction or prevention. At the same time, I include a chapter about pathological phenomena in the society and afterwards I turn my attention specifically to the mobile phone, to which a substantial part of this thesis is devoted. On the one hand I inform about the past and present of the mobile phones and on the other hand I demonstrate the continually increasing number of customers of mobile operators in the Czech Republic. An anonymous questionnaire forms the content of the research part. The questionnaire was circulated among pupils of fourth, sixth and ninth class at three primary schools. Two of these primary schools are located in Písek and one in České Budějovice. According to my opinion, and irrespective of the fact that the communication of the respondents does not focus solely on mobile phones, it is possible to conclude from the resulting data that this generation, and the future one most of all, will not be able to live without mobile phones. Without them, as it is often said, people will not be able to make one single step. That is why in future the term mobile phone addiction could be used more than frequently.
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Analysis of mobile operating systems market
Frnka, Josef ; Molnár, Zdeněk (advisor) ; Mráz, Ladislav (referee)
The aim of this thesis was mapping a chosen part of the mobile phones market, aligned to Smartphones with operating systems. The opening part deals with theoretical basis - and consists of operating systems properties, origin of so-called smart mobile devices and details of systems available on the market today. The second part is practical, with aid of information available from open sources, deals with analyzing global and European market of mobile operating systems. The conclusion consists of author's visions of the future, based on the results of the analyses, experiences and other available expert prognoses.
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Buyer decision process in the mobile phones market
Bicek, Richard ; Koudelka, Jan (advisor) ; Soukup, Jiří (referee)
The diploma thesis inquires into analysis of buyer decision process in the mobile phones market. The thesis is divided in two parts. The theoretical part inquires into the buyer decision process as itself. The practical part then examines the present world market of mobile phones and thanks to performed questionnaire investigation also manner and intensity of usage of mobile phones among czech consumers. Last but not least it covers single phases of the buyer decision process in the Czech Republic.
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Payments for goods and services via mobile phones
Novák, Michal ; Matuštík, Ondřej (advisor) ; Veber, Jaromír (referee)
The Method of payments via mobile phones is relatively new, however, founds application in many situations. Mobile phones allow to pay for both digital as well as conventional goods. It provides the possibility of immediate payments for content, services and goods on the Internet, the fare in public transport, parking tickets and many other services. It is therefore an area of great potential for expansion. The subject of thesis " Payments for goods and services via mobile phones" is the analysis of various technology options for payment and assessment of current status in the Czech Republic. In the first part of this thesis the reader will be apprised with the development of mobile Communications in the Czech Republic, then with the mobile commerce and mobile payments as a whole. The second part describes the individual payment options, especially GSM Banking, SMS payments and payments based on NFC technology. Assesses their advantages and disadvantages, and analyzes the current situation in the Czech Republic. The third part covers the evaluation of the questionnaire focused on current exploitation of mobile payments and the public attitude to their possible expansion. Readers of this thesis will be familiarized with the situation in the field of mobile payments, get an idea about the possibilities of their use, strengths and weaknesses and possible future developments.
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