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The Restoration of the Former Zlín County Court
Gášek, Daniel ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The aim of the thesis was to create documentation for building permit and a part of building design documentation, based on architectural study prepared in subject named AG34 – Architectural Design Studio IV. Main content of the study was reconstruction of the former Zlín county court building and finding a new function for the object that is situated near Zlín castle, Míru square and Svobody park. Basic idea of the project was to utilize as large part of the prime building as is possible, avoid increasing of the built-up area and design a context-friendly object that will bring some new life in this part of the town. Important was also underlining of the most impressive parts of the building that are baroque vaults in the ground floor and frontage from 1922 in the “Czech Modernism” style. Worrisome extension from the 1990’s got a lighter “Czech Modernism” expression, its scale was humanized using brickwork and a new terrace with a clear shot at the Zlín castle was created. The parterre is now friendlier and invites passers-by to visit the new micro-brewery. A literary café with a small gallery provides some cultural activities and also a bicycle rental is here to provide some physical activities too. Upper floors consist a pension and a hostel.
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Moravský Krumlov, the Transformation of the Late Court and Jail Building into the Cultural and Social Center
Zach, Jakub ; Kunc, Ing Petr (referee) ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The project addresses the reconstruction and extension of the former municipal court and the prison, which are located in the center of the Moravský Krumlov on the corner to T. G. Masaryk square and Smetana street. The aim is to achieve new capabilities and use of objects, these objects merge into one unit and simultaneously revitalize the city center Moravský Krumlov. Both objects are currently connected to the new public passages, which will be placed on the desktop of the current courtyard between the buildings. This passage should induce a sense of connection with nature surrounding the city and to the concept of a roof carrier system simulating the passage surrounding forests. After the reconstruction of the building will offer new spaces for leisure services, urban center and a dignified and representative for the town library. It also includes a new restaurant and popular today as part of its own microbrewery restaurant.
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Conversion of Vlněna boiling-room
Gebauer, Pavel ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Donaťáková, Dagmar (advisor)
The Bachelor thesis deals with the reconstruction and restoration of the building which is part of Vlněna complex in Brno. Location, in which is the object situated, is undergoing an extensive/large modernisation. Almost all historic buildings of this industrial complex are being replaced with high-rise administration blocks which deviate from historical context of the area. One of those exceptions, is also the object of this thesis. It is a former heating building that supplied energy to a mentioned complex. The attempt of the design was maximal purification from contemporary and purely functional interventions in order to support the historical footprint which is a fundamental factor for revitalization of the remaining parts of the area. The building is, in its own way, a manifestation of its surroundings. The object was cleansed to its visible structure made of bricks and wooden beam ceilings. This is refering to a time when these materials were understood as an essential costruction of every building, until they were replaced with structures from reinforced concrete and transparent facades with purely functional approach, which is visible in this new vision of Vlněna complex. Considering the administration aspect of the rest of the area, the building with its functional usage is trying to stimulate life and by that add space for social facilities. The object poetically named “the centre of regeneration“ includes many ways of relaxation which is an integral element to a monotone activities of administration buildings. The lower parts of the building contain a social function in the form of mini-brewery with beer hall/cellar, and restaurant in second floor. The other floors then offer regeneration, mental and physical, from massages to yoga practice. The result of this thesis is a revitalizational boost of the area. The object, in its function and form, is an opposite of new modern part of the complex. However, the object should not be unders
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Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
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Pension with a small brewery
Patočka, Tomáš ; Jedlička, Jaroslav (referee) ; Utíkalová, Ivana (advisor)
Diploma thesis adress the design of pension with a small brewery in the village Sebranice near Litomyšl. This project adresses two buildings. Reconstruction of homestead in pension with small brewery and reconstruction neighboring barn in detached hause of operator, which is desingns for four up to five people.
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Minibrewery in Vyškov
Zvolský, Dalibor ; Rozehnal, Miroslav (referee) ; Štěpánek, Ladislav (advisor)
The master’s Thesis – Minibrewery in Vyškov, has a form of project documentation which contains relevant requirements according to valid regulations. The proposed building is situated on the plot number 2123/72 in the city Vyškov. It is a detached building which stands separately on the flat terrain. It is a two-storey building with partial basement. It is formed from three units – a minibrewery, a brasserie with kitchen and an administrative part. It is made of monolithic reinforced concrete frame, brick blocks with vegetative flat roof. The upper level attic gable is at the height of 8,880 meters. The seminar paper – minibrewery in Vyškov – is a part of the Master’s Thesis.
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Restoring the cache
Novotný, Cyril ; Erben, Adam (referee) ; Pavlovský, Tomáš (advisor)
The bachelor thesis deals with the possibility of conversion of unused baroque granary in Vilémov (Havlíčkův Brod district) to the microbrewery and cultivation of the surrounding area. Main challenge was to develop a design that combines traditional approach of the historical building with innovative approach of the technology extension. The result consists of architectural study, construction study, construction detail documentation and physical model and partial construction documentation.
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The Proposal for the Development of a Mini-Brewery in the Form of Commissioning a New Production Hall in the Olomouc Region
Šebelová, Věra ; MBA, Jiří Pacák, (referee) ; Bumberová, Veronika (advisor)
This diploma thesis is focused on the issue of development of a craft brewery by opening a new production hall in the Olomouc region. The theoretical part includes literary research in the field of business development and growth management with focus on family business management, deciding on investments; and description of chosen analytical methods, which are used in the next part. The analytical part targets the partial evaluation in the selection of a suitable location, sources, finance and other key factors for the resulting design and the decision-making in various planned investments supporting the growth of a company. The design part consists of a selection and further elaboration of the chosen version of investment into the implementation plan including the evaluation of possible risks.
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Optimization of the Marketing Mix of the Selected Company in the Slovak Market
Kučerová, Amálie ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix of a Czech company that operates in an international environment and its optimization for the B2B market in Slovakia. In the introductory part of the thesis, the problems and objectives of this work will be described in details. The theoretical section is focused on definition of basic marketing concepts, marketing mix, analysis of the company and its surroundings. The following part contains the characteristics and analysis of the current state of the selected company and the Slovak market. The final part of the thesis contains a proposal for optimizing the marketing mix of an existing product on the market with the aim of expanding export options and increasing market share.
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The Renovation of the former District Court in Zlín
Křenková, Anna ; Erben, Adam (referee) ; Pavlovský, Tomáš (advisor) ; Petříček, Tomáš (advisor)
The aim of the bachelor thesis was to produce project documentation for building permission and part of the detail building documentation. The project was based on an architectural study made during the course AG34 Architectural Design Studio in 2015. The topic of the study was reconstruction and finding a new function for a building of the former seat of the district court of Zlín. The building is situated in an attractive location in the centre of Zlín, at the edge of park Sad svobody, near the Zlín palace and on the walking path between the main city square and the main bus station. The former court building is currently the city’s property and is in a decrepit state, conserved without any function. During it’s life, it has undergone several structural adjustments and has got several extensions. It is not protected by law for it’s historical significance, however, there are baroque vaults on the ground floor from the time the building served as a brewery, characteristic facade with lesenes and divided windows. The new main function of the building is connected to its original purpose, there is designed a new restaurant with a minibrewery, beer spa, short term accommodation of two categories – hotel garni and hostel, and a small shop with spa cosmetics. The aim of the new function was to make use of the building location lucratively considering the resources needed for reconstruction, to emphasise its interesting historical points and bring new life in the vicinity of the building. The newly designed extensions and adjustment of the former ones are meant to functionally and aesthetically complement the current building in an appropriate way.
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