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Proposal of the Strategic Plan for the Import of the Bulgarian Product
Číhal, Vít ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce se zabývá kritickou analýzou možnosti importu a následné marketingové strategie importu Bulharského produktu Kiselo Mlyako danou společností na trh České Republiky. Cílem práce je zjistit, jestli je tento produkt vhodný pro daný trh a jestli je tento strategický tah úspěšný. V práci jsou popsány informace důležité k provedení praktické části práce, která obsahuje analýzu trhu i společnosti, která by daný strategický návrh provedla. Práce dále obsahuje souhrn informací, které byly z jednotlivých analýz zjištěny a doporučení, které by společnost měla podstoupit. V poslední řadě je vytvořený stručný finanční plán.
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Marketing Strategy for Medical Devices Market
Coufalová, Hana ; Berg,, Ladislava van den (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce je zaměřena na vývoj marketingové strategie pro zavedení produktů na vysoce konkurečním trhu zdravotnických prostředků. Konkrétně se zaměřuje na zavedení ablačního katetru a mapovacího zařízení pro léčbu srdečních chorob, které vyrábí americká společnost St. Jude Medical. Práce popisuje zavedení na trh, aby bylo možné najít kritické body a optimalizovat celý tento proces.
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The possibilities of application of analytical CRM in the environment of multinational company
Burkova, Alina ; Pour, Jan (advisor) ; Petrlík, Lukáš (referee)
The main goal of this bachelor thesis is showing the main advantages of using certain application, which allows to process big data, for market segmentation and for the following process of defining marketing campaigns. The first part of the thesis is dedicated to definition of the main theoretical terms. They are essential for understanding the main goal of the work. The practical part comes after, and firstly presents concepts of campaign management and market segmentation. The last and the main part is showing the application in action. All the knowledge is used for analysis of the output from the program called BigML.
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Analysis of the entrance of Kupred Ltd. Co. to the Indonesian market
Zelenáková, Martina ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The aim of this bachelor thesis is to evaluate the entrance of Kupred Ltd. Co. to the Indonesian market, based on the analysis of the current situation on the market, if there are any barriers to entry and the overall recommendation or deny to entry the Indonesian market on the basis of disadvantages for company of this set up process. The first part is focused on the theory of entrance into foreign markets. The second chapter evaluates the situation of the Indonesian market in several areas, then the company is presented and its business activities. At the end, analyzes are summarized and evaluated on which are made recommendations for the company.
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Efficiency of investment metals and coins analysis
Tůmová, Kateřina ; Musílek, Petr (advisor) ; Stádník, Bohumil (referee)
This project deals with historical precious metals price development as gold, silver, platinum and palladium in connection to analysis of the precious metals investment benefits. There are discussed international market prices and retail prices as well. There is also mentioned the issue of price structure from the premium and other costs point of view, including possible risks coupled with investment. Approximated are also basic terms and forms of investment metals, alternative options of precious metals investment as well. The project also includes the issue of tax investment aspects and other advantages connected to it. Further there is indicated medial disinformation criticism and insufficient legal support for customers investing to the precious metals.
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Internalization of company processes -- Outsourcing and Offshoring
Tyll, Ladislav ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Sedláček, Stanislav (referee)
Outsourcing and Offshoring represent modern management tools used to increase the competitive advantage of the enterprise by a better focus on its core business, lower costs, higher flexibility or better quality of its processes. These benefits are basically achieved either by transferring some of company's non-core processes on an external provider or on a Daughter Company based abroad. The basic objective of this work is to provide management or scholars with a comprehensive view on above mentioned tools from the phase of adopting decisions about their application up to their final evaluation. To be highly objective and complete there are presented also the tax optimization models within Offshoring by using so called "Tax heavens". For better understanding what procedures and tools are available to managers to comply with current legislation when using these methods, there is added the transfer price issue as one of the possible tools for a tax optimization. Within the practical part of the thesis I tried to create a country evaluation model for international outsourcing based on multi-criteria analysis of localization factors. Doing so the biggest emphasis was laid on minimization of risk of failure from the side of process provider. The model was also enriched by commonly not often used ethic factors. The result of carried out analysis of chosen countries shows that even significantly lower labor costs can not weight on other localization factors in case they are of considerably worse levels. The last part of my work demonstrates the application of both examined methods in the Czech textile industry with a view to bring evidence that they are capable to lead to an improvement of its competitive position on foreign markets. Due to my vocational interests there was chosen Russian market as a sample. Objectives of this doctoral thesis have been achieved by extensive research of various information sources, incl. statistical data and available surveys carried out by reputable institutions and accompanied by personal expert experience from real practice.
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