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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Proposal for Communication Mix of the Selected Company
Šikulová, Andrea ; Ing.Petr Svoboda,Ph.D. (referee) ; Milichovský, František (advisor)
The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.
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Marketing Strategy Proposal of the Firm
Weiterová, Klára ; Buzek, Jaroslav (referee) ; Novák, Petr (advisor)
The bachelor's thesis presents the analysis of problems arising in connection with the expansion proposition of a company operating in the field of constructional mechanization. A proposition and measures are contained in the paper. These precautions shall enable the company to strenghten its competitiveness in the region of southern moravian the respective area of business.
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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Analysis of the effectiveness of the use of marketing tools in the project „Nová Zbrojovka“
Borozdina, Valeriia ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to analyze marketing tools used in the development project «Nová Zbrojovka». To assess their effectiveness and expediency of use in the future. The result of this work will be a proposal for the further use of the analyzed marketing tools. The theoretical part is devoted to the description of the construction market, strategy and marketing strategy, situation analysis and its tools. The basic concepts, divisions and structures are explained here. The practical part describes the project «Nová Zbrojovka», the current situation of using marketing tools and marketing strategy of the project, analysis of these tools and recommendations for their use in the future.
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Stavební kutilové jako zákazníci
Gregar, Martin
GREGAR, M. Crafters as business customers. Diploma thesis. Brno: Mendel Univer-sity, 2018. The aim of the diploma thesis was to penetrate the segment of people who like the DIY construction, characterize it and subsequently suggest recommendations how to address this segment with the offer of products and services. Data was collected via online questionnaire survey (n = 305) and in-depth interviews (n = 30). Descriptive statistics and calculation of dependencies were employed. The final rec-ommendations were subsequently implemented in a case study.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Proposal for Communication Mix of the Selected Company
Šikulová, Andrea ; Ing.Petr Svoboda,Ph.D. (referee) ; Milichovský, František (advisor)
The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.
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Marketing Strategy Proposal of the Firm
Weiterová, Klára ; Buzek, Jaroslav (referee) ; Novák, Petr (advisor)
The bachelor's thesis presents the analysis of problems arising in connection with the expansion proposition of a company operating in the field of constructional mechanization. A proposition and measures are contained in the paper. These precautions shall enable the company to strenghten its competitiveness in the region of southern moravian the respective area of business.
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