|
|
E-commerce Project and Promotion of Garant Trading, s.r.o.
Richtr, Jiří ; Langr, Jan (referee) ; Kříž, Jiří (advisor)
My bachelor thesis will deal with proposal of e-commerce for Garant Trading, Ltd. In my work I will focus on concept of the structure of e-business, its functionality and choosing the supplier and contractor. In next part I will analyze and propose suitable promotion of company on the internet. Basic concepts including modern methods and trends in sphere of business on internet will be defined in the chapter Analyses of present circumstances. The practical part will contrive suggestions of e-shop and choose of convenient propagation in electronic sphere.
|
|
|
The use of social media in online marketing
ULRYCH, Tomáš
The main subject of the bachelor thesis is online marketing and its use in social networks. The thesis focuses on the definition of online marketing and ways in which social networks can be used to promote companies. The thesis also examines the principles of advertising on individual social networks, such as Facebook, Instagram, Twitter and YouTube. The research section of the bachelor thesis is focused on a questionnaire which is based on the use of social networks in the marketing of selected company. The online questionnaire is primarily focused on Facebook, Instagram and YouTube and filled in by users of these social networks which also knows about the analysed company. The data obtained from this questionnaire are processed and then used to compare the effectiveness of online presentation of the company. Within this part, proposals are also made to eliminate the weaknesses of the company in online marketing.
|
|
|
E-commerce Project and Promotion of Garant Trading, s.r.o.
Richtr, Jiří ; Langr, Jan (referee) ; Kříž, Jiří (advisor)
My bachelor thesis will deal with proposal of e-commerce for Garant Trading, Ltd. In my work I will focus on concept of the structure of e-business, its functionality and choosing the supplier and contractor. In next part I will analyze and propose suitable promotion of company on the internet. Basic concepts including modern methods and trends in sphere of business on internet will be defined in the chapter Analyses of present circumstances. The practical part will contrive suggestions of e-shop and choose of convenient propagation in electronic sphere.
|
|
|
Analysis of marketing promotion of e-shops from a defined industry
Budíková, Michaela ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
The bachelor thesis focuses on marketing promotion done by e-shops on social networks. These e-shops are all operating in one industry - dog food and are based in the Czech Republic. There are two parts of this thesis. In the first, theoretical one marketing strategies and marketing mix, especially communication and promotion and its tools are defined. In this part of the thesis the most important social networks are listed and described. Towards the end of this part, new trends in marketing are also discussed. The second, practical part consists of an analysis of marketing promotion on social networks carried out by twenty particular e-shops from the dog food industry. Based on this analysis, the last part of the thesis provides recommendations of how to successfully promote business on social networks for e-shops in the given industry.
|
|
|
Marketing Application in the Dental Office
Votánek, Pavel ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
The goal of my Bachelor's Thesis is to describe marketing application in the dental office, assess the current level and suggest changes. In theoretical part I will narrate marketing mix in Health enviroment. In practical part I will aim to create SWOT analysis and marketing mix of investigated dental office. In conclusion I will suggest recommendations in marketing promotion to improve current state of dental office.
|
|
|
The impact of golf marketing promotion on tourism
Kokrdová, Lucie ; Herget, Jan (advisor) ; Šilhan, Marcel (referee)
The thesis deals with the impact of golf marketing promotion on tourism. The main aim is to map out marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association aimed at golf promotion. Does the world perceive the Czech Republic as a golf destination? Is Czech public interested in golf? The thesis is trying to find objective answers on these questions. The theoretical part defines the basic knowledge of marketing, marketing mix and golf. The practical part deals with marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association. The questionnaire survey complements the thesis with public opinion whether the Czech Republic is a golf destination or not and reveals the future focus of golf promotion.
|
guest ::
