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Market position of a private label
LHOTÁK, Jakub
The bachelor thesis deals with the position of a private label on the market. The main aim of this thesis is to find out the view of consumers on the private label of a selected retail chain in the Czech Republic. The theoretical part focus on the concept of brand and how it is defined. The work also focuses on consumer characteristics and marketing research. In the practical part, a marketing survey was used. A questionnaire survey conducted among consumers of retail chain LIDL was used for data collection. The results are then processed using graphs. Based on the results, this thesis suggests steps to improve the brand presentation,its design and subsequent sale of the private label in its retail chain.
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Market position of a private label
BLAŽEK, Zdeněk
This bachelor thesis is focused on a market position of a private label. The main aim of this thesis is to determine how customers perceive the market position of a Tesco's private label. It also describes brands in general and it presents the problematics of private labels specifically. In Addition, it examines the market position of the Tesco Store on the Czech market. To achieve the aim there is used a marketing research which is realized by a questionnaire survey, whereby, it is found how the Tesco's private label's products is perceived compared to branded products. Based on results it was recommended how to improve the market position of Tesco´s private labels.
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The Analysis of Internal and External Environment of the Selected Company
NOVÁKOVÁ, Gabriela
The aim of the bachelor thesis is to evaluate the current situation of a company by analysing the internal and external environment, and offer valuable solutions for better impact including improving its position in the market. The selected company is called HZT Technik - servis a.s. located in Milin, and is engaged in sales, repairs and other services for agricultural machines. The company, its main activities and history are described. The necessary information was provided by the company itself and from the professional literature. The gained knowledge is valuable for understanding the issue and for analyses. To achieve the goal the Porter's five forces, financial analysis and swot analysis were used. The results of individual analyses have been summarized and were used to advise solutions for improving the current situation as defined.
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OPEC: an effort to maintain market position
Brückler, Jaroslav ; Vošta, Milan (advisor) ; Neumann, Pavel (referee)
This work is describing an effort of OPEC to maintain its oil market share. The aim of the dissertation thesis is to examine the oil market and provide an insight on members of the OPEC in their effort to pursue their intentions on this market. The thesis looks in to the conditions on the oil market and examine the possibilities of OPECs influence on the oil price through supply cuts and subsequent effects on oil market, competitors and OPECs market share. In additional, the thesis looks in to the history of relations between the member states and in to its capabilities in fulfilling of agreed limits within the OPEC. In the thesis are also mentioned new competitors and their influence on this market or their capability of decreasing OPECs market share.
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Volkswagen Group and its market position in global economy
Dohnalová, Barbora ; Jiránková, Martina (advisor) ; Žamberský, Pavel (referee)
This bachelor thesis deals with the automotive industry with the main focus on Volkswagen AG. The first chapter discusses history in the automotive industry, new trends and development in this field and history of Volkswagen company. The second chapter analyzes VW from the financial characteristics and deals with its market position. The third chapter is focused on a SWOT analysis of VW Group and next possible developmental trends in the area of automotive production.
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Identification and Measurement of the Company´s Market Position Based on Financial and Non-financial Indicators
NOVÁKOVÁ, Lenka
The aim of the diploma thesis is to introduce suitable instruments for measuring the market position of the company based on multi-criteria decision-making. To introduce regular rankings of companies in professional journals and on the Internet. The main aim was to make comparison of five companies in the Czech Republic and build their resulting ranking based on financial and non-financial indicators. Selected companies have the same subject of business, form and size. For comparison there was set a model which included four financial and two non-financial indicators. Financial indicators have been selected from the area of profitability, liquidity, aktivity and indebtedness. Afterwards, the market positions of companies were calculated by mathematical-static method. The financial situation was identified also by profit and bankruptcy models.
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Strategic analysis
Timighe, Jana ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The task of this thesis is to assess the market position of briefly existing company euTERM.cz Ltd., perform internal and external analysis and find a competitive advantage for the determination of the recommended strategy of this company.
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Analysis of the competitiveness of the choice firm.
BENADOVÁ, Veronika
The market position and competitiveness of company OSIVA BORŠOV, spol. s r.o. have been evaluated by means of strategic management´s methods and process. The internal and external background of this company have been analysed. There have been used these analyses: SWOT analysis, STEP analysis, Porter´s Model and Analysis of Competitors. Furthermore has been used the questionnaire inquiry. The market position of the company could be evaluated as highly satisfaing, due to the results of these analisys, in spite of the fact, that company must confront a very strong competition. So it´s very important to contemplate minor changes in the ring of competition and to contemplate and analyse competitors´s reaction. Some arrangements have been proposed to increase of competitiveness and prosperity of this company and by means of the SWOT analysis has been choosed strategy of the product´s developement as the most acceptable strategy, that consist in the modification of contemporary products and services.
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