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Proposal of a Business Strategy for a Real Estate Agency
Stehlík, Michal ; Pekárková, Lucie (referee) ; Škapa, Stanislav (advisor)
This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's competitive forces model, both strategic analysis is also subject to internal company environment. Based on the lessons learned is a SWOT analysis provided. The main contribution of my work is a comprehensive proposal of the optimal strategy for the company in the future. The conclusion evaluates the effect of foundation of the business.
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Marketing in the Real Estate Business
Novák, Matúš ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme.
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Marketing in the Real Estate Business
Novák, Matúš ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme.
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Activities of Real Estate Agencies
Menšíková, Lucie ; Skalický, Martin (referee) ; Vítková, Eva (advisor)
The aim of this thesis is to point out the lack of legislation at the current local real estate market, analyze the issues clients may encounter and compare the advantages associated with trading in cooperation with real estate agencies. The theoretical part introduces the basic concepts of the real estate market and its activities to the reader. Its comparison with the UK real estate market is especially interesting. The second part follows a case study in the form of a questionnaire, which processes the public opinion on the activities of real estate agency. Arrangements are suggested based on the results of the questionnaire to reduce clients’ dissatisfaction. The thesis concludes with a practical example of showing the advantages gained through the cooperation with real estate agencies.
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Webový systém pro generování pojistných předpisů v makléřské společnosti
Kubišta, Jakub
The thesis describes the creation of a system for generating insurance invoices sent through billing to individual clients of company Allrisk, a.s. The theoretical part of the document introduces the current concept of the company’s information system and a related existing application. This part of the thesis includes the reasons for creation, used principles and technology selection for the mentioned application. The practical part is about the application design and implementation. The thesis also includes discussion about testing, evaluation of results, management of anticipated risks and potential extensions.
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Marketing in the Real Estate Business
Novák, Matúš ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme.
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Comparison of the motor insurance market in the Czech Republic and abroad
Besperát, Lukáš ; Drozen, František (advisor) ; Daňhel, Jaroslav (referee)
This thesis provides a comparison of the insurance market in the Czech Republic with select countries around the world. The main aim of the thesis is to identify differences in motor insurance in ten select countries around the world. The author defines various types of products and their differences, provides a comparison of insurance markets in relation to: legislation and the definition of certain products. In order to provide appropriate coverage, the author uses a method of indexation and absolute price. As a result of this work the reader will be better able to select the best insurance product available on a given market for the customer based on a set of conditions.
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Customer satisfaction research for a company ePojisteni.cz s.r.o. trough the method of Net Promoter Score
Pokorná, Štěpánka ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Customer satisfaction research for a company ePojisteni.cz s.r.o. trough the method of Net Promoter Score. Goals: The ain is to analyze satisfaction and loyalty with company ePojisteni.cz s.r.o. and propose measures that would lead to increased satisfaction and loyalty both of the sides - the customer on the one side and company ePojisteni.cz s.r.o. on the other. Methods: Satisfaction and loyalty were measured using the Net Promoter Score. It is a tool that allows rapid measurement of customer loyalty. Question: 'How likely is that you recommend us to your friends?" was sent to 400 respondents. This issue was further extended verbal evaluation. Some shortcomings I sought a solution with the product manager of the company. Results: The company ePojisteni.cz s.r.o. is broker of insurance for czech insurance company. The result of method Net Promoter Score is hopeful. The customers are very contented with this company and they are loyal. In second part of research the customers warm about some shortcomings. On these shortcomings I was looking for a solution with Product manager of the company. Keywords: loyalty, customer, insurance, insurance contract, the policyholder, insurer, insurance company, broker, agent, method, analysis.
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The evaluation of technical indicators in trading on the commodity market
Vyoral, Jan ; Hes, Aleš (advisor) ; Petr, Petr (referee)
This work is focused on theoretical description, practical testing and evaluation of technical indicators in trading on commodity markets. The work is systematically divided on theoretical and practical parts.
In the beginning of the first part is described theoretical analysis in general, which consists of the technical indicators and the chart patterns. Thereafter is theoretical part focused on the description of indicators and principles, on which are technical indicators founded. Part of the indicators descriptions are possible trading strategies and use for capture of trading signals.
In the second part of the work are evaluated each indicators using definite trading strategies. The evaluation is performed by backtesting strategies on commodity markets historical data. The indicators are evaluated from the perspective of particular strategies profitability, taking into account the broker fees.
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Proposal of a Business Strategy for a Real Estate Agency
Stehlík, Michal ; Pekárková, Lucie (referee) ; Škapa, Stanislav (advisor)
This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's competitive forces model, both strategic analysis is also subject to internal company environment. Based on the lessons learned is a SWOT analysis provided. The main contribution of my work is a comprehensive proposal of the optimal strategy for the company in the future. The conclusion evaluates the effect of foundation of the business.
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