Original title: Marketing v realitnom obchode
Translated title: Marketing in the Real Estate Business
Authors: Novák, Matúš ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme. This thesis deals with developing a marketing strategy for a regional real estate agency that will establish the agency on the market and differentiate it from its competitors. The author analysis the regional real estate market, the competitive environment and applicable marketing strategies and applies the findings on his own company.
Keywords: analýza.; inzercia; klient; maklér; marketing; nehnuteľnosť; predaj; prenájom; propagácia; Reality; vlastníctvo; zmluva; advertisement; agent; analysis.; client; contract; marketing; ownership; promotion; property; Real estate; rental; sale

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/71631

Permalink: http://www.nusl.cz/ntk/nusl-374714


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses