|
| |
|
|
Spotřební chování v oblasti m-commerce
Křivák, Martin
Křivák, M. Consumer behaviour in m-commerce. Diploma thesis. Brno: Mendel University, 2023 The thesis deals with consumer behaviour in m-commerce (mobile com-merce). From primary research using a questionnaire survey, it is found that con-sumers perceive the biggest advantages of m-commerce as the ability to shop any-time, anywhere and convenience. On the other hand, they perceive difficult adapta-tion by older people and limited physical contact as the biggest disadvantages. The factors that most influence consumer behaviour are price, supply and availability and user-friendliness. It is also found that consumers mostly purchase goods or services from the following categories: food, beverages and pet food, clothing and accessories, and electronics. Using cluster analysis, consumers are divided into four segments and recommendations for retailers are identified for each segment.
|
|
|
M-commerce as a new purchasing phenomenon
Dlouhá, Markéta ; Očko, Petr (advisor) ; Lipková, Helena (referee)
(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses the types of transactions that are carried out through mobile devices and also about technologies that allow for a gradual transformation of these devices into multifunctional objects. The fourth chapter deals with the evaluation of practical research, which was carried out by me. The research was focused on the typology of purchases that are realized by Czech users through their mobile devices (smartphones and tablets) in relation to mobile smartphone platform, which they own.
|
|
| |
|
|
Analysis of current situation and trends in distribution channels in the German market
Zabloudilová, Pavlína ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outlined on the basis of secondary data. The analysis is completed by qualitative research, which determines the potential use of current trends.
|
|
|
Issue of on-line payments
Grombířová, Aneta ; Sova, Martin (advisor) ; Řezníček, Václav (referee)
This bachelor thesis deals with the issue of online payments and purchase of goods and services through the Internet. For this purpose the attention is paid to the online shopping, namely, electronic and mobile commerce, payment methods, payment systems and security risks. The theoretical part of the thesis aims to analyze these aspects, describe and find their advantages and disadvantages. In the analytical part the attention is paid to the results of the questionnaire investigation, which is focused on customers' needs and preferences about the aspects of online shopping described in theoretical part.
|
|
|
Buying Behaviour in m-Commerce
FEDORKOVÁ, Tereza
The topic of my diploma thesis concerns the buyer behavior of costumers in m-Commerce. The first half of my work is devoted to literature review. On the basis of studying literature, I described the basis theoretical knowledge in issues of buying behavior. The next step was the introduction of the term of m-Commerce. I also focused on current trends in this area and I predicted changes in the near future. On the basis of secondary data, I described the current state of m-Commerce and analyzed Czech and international surveys. The second half of my work is devoted to the research of buying behavior in m-Commerce. As a way to obtain primary data, I chose one of the quantitative methods of marketing research - a questionnaire survey.
|
|
|
Design and experimental verification of usability testing methodology for mobile contactless NFC payments
Novotná, Pavla ; Gála, Libor (advisor) ; Zich, Martin (referee)
The purpose of this work is the design and experimental verification usability testing methodology of mobile contactless NFC payments. Given that this is the very innovative and flexible region (m-commerce and the usability of mobile devices) we need to develop a methodology to adapt the methods and usability testing standards for the specifics of mobile devices. The benefit of this work is to link the usability and m-commerce and the creation of a methodology for mobile devices usability testing. This work can be beneficial for companies that decides to enter the mobile payments market (as for instance a firm MOPET CZ rather unexpectedly made with the mobito project) and also for companies that are already dealing with m-commerce. This work can be also useful as a matrix for creating own testing methodology for mobile devices, even for other purposes.
|
|
|
m-Commerce
VACKOVÁ, Kateřina
The aim of this thesis was to suggest practical use of m-commerce in the company Elektra PV based on analysis of options of m-commerce in the Czech Republic and in the world. First part of this thesis investigates theoretical basics of mobile commerce. Next part processes three case studies about the companies Amazon, Argos and Alza.cz, then followed the analysis of m-commerce. Based on previous findings is suggested for the company Elektra PV to implement mobile application.
|
|
|
Use of Technological Innovations for Selected Retail Enterprise
PENIAŠTEKOVÁ, Gabriela
Presented diploma work represents a further development of my bachelor-degree diploma work, dealing with new technologies in retail business. In contrast of said bachelor diploma work, which extent was limited to theoretical part of the problem, practical application of the objective new technologies has been analyzed within TESCO stores buiseness environment. Therefore, this diploma work deals with specific technologies, which are really used in the TESCO retail network. The technologies analyzed in this work were chosen on the basis of Retail Summit 2011 topics. Application potential of m-commerce and e-commerce is analyzed and EDI technology innovation, which makes this option available for small companies, is described. Beside self-service cash desks, which are currently widely used, the RFID, NFC and LCD price tags, which are still in the testing process, are dealt with.
|
guest ::
