|
|
Portfolio Investment in the Shares of European Airlines
Briestenský, Marek ; Fadrná, Andrea (referee) ; Rejnuš, Oldřich (advisor)
Bachelor’s thesis is focused on fundamental stock analysis of eurozone airline companies, their intercompany comparation and their verification considering possibility of bankruptcy. In the theoritical part are explained methods of fundamental analysis and theoritical information related to collective investing and hedge funds. In the practical part is created an analysis and a comparation of these companies. Then there is in the practical part a calculated model of bankruptcy for each company. In the next chapter there is created investment recommendation based on acquired data.
|
|
|
The effect of the covid-19 pandemic on the spatial organisation of air transport in Africa.
ZEMAN, Jan
The key topic of this bachelor thesis is the analysis of the spatial organization intracontinental of the air transport in Africa in 2019 and 2020 when it was affected by the covid 19 pandemic. In the introductory part, the bachelor thesis is presented, the objectives of the thesis are set and also hypotheses that will be later confirmed or refuted. The introductory part is followed by the theoretical part where the theory of the air transport is introduced, concepts related to this mode of the transport in general and then concepts that are typical for transport in Africa. In the second part of the thesis is a transition from the theoretical to the analytical part. The analytical part has two subchapters, the first deals with the analysis of the domestic air transport in 2019 when it was not yet limited by the covid 19 pandemic. The second subchapter is 2020 when the covid 19 pandemic has already greatly affected air transport. The data for processing the analysis are from the ICAO - International Civil Aviation Organization database. Based on this data, intracontinental air transport was compared between 2019 and 2020 when the covid 19 pandemic was spreading.
|
|
|
The Impacts of the COVID-19 pandemic on air transport.
ŠIMSOVÁ, Šárka
The thesis deals with the impact of the COVID-19 pandemic on air transport. The main objective of this work is to identify the impacts and consequences in the field of aviation. Another objective is to evaluate the behavior and willingness of consumers to travel nowadays. Passengers are the most important element of the entire aviation industry process. Their insight into the situation, concerns, and measures in place can have a significant impact on the industry. The questionnaire survey can thus to some extent predict the development and use of air transport. For a better understanding of the issue itself, the work also includes in-depth interviews with flight attendants, who are either still employed or lost their jobs as a result of the pandemic. All inputs are evaluated and used to make key decisions, along with potential recommendations in air transport services.
|
|
|
The analysis of the marketing strategy of chosen airlines
Teimlová, Aneta ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The aim of the diploma thesis is the analysis of the marketing strategy of chosen airlines, Austrian Airlines, Emirates and Korean Air, and their comparison. The analysis is focused on the SWOT analysis and the marketing mix of these airlines. The result is the evaluation of the efficiency of current marketing strategies and the proposal of specific steps which could be applied to these marketing strategies. The next parts of the thesis are the characteristic and the history of the aviation, the characteristic of the marketing of services and the marketing research which helped to the evaluation of current marketing strategies and to new suggestions.
|
|
|
Portfolio Investment in the Shares of European Airlines
Briestenský, Marek ; Fadrná, Andrea (referee) ; Rejnuš, Oldřich (advisor)
Bachelor’s thesis is focused on fundamental stock analysis of eurozone airline companies, their intercompany comparation and their verification considering possibility of bankruptcy. In the theoritical part are explained methods of fundamental analysis and theoritical information related to collective investing and hedge funds. In the practical part is created an analysis and a comparation of these companies. Then there is in the practical part a calculated model of bankruptcy for each company. In the next chapter there is created investment recommendation based on acquired data.
|
|
|
Lease reporting according to IFRS
Hučíková, Julie ; Novotný, Jan (advisor) ; Pelák, Jiří (referee)
In the final thesis I deal with problems of lease reporting according to effective framework of International Financing and Reporting Standards. In the thesis, which is divided into theoretical and practical part, I focus on impacts of leasing transactions primarily on the lessee side. In the theoretical part of thesis that is divided into three subchapters I summarize facts about leasing. The first two subchapters are based on standard IAS 17. I devote the third subchapter to preparation of new standard, which should replace IAS 17. The aim of the practical part of the thesis is to find out which way the European airlines use to finance their aircraft, I focus especially on using of both types of leasing. Therefore in the second part of the thesis I analyze annual reports of European aircrafts and examine how much these airlines exploit the possibility to finance the aircraft by leasing and how they report it in their annual reports.
|
|
|
Statistical analysis of the airline transport by appropriate quantitative methods
Dostálová, Hana ; Petera, Jiří (advisor) ; Lenka, Lenka (referee)
The theme of the air transport is becoming increasingly popular among people nowadays. Therefore, this Master thesis deals with a statistical analysis of the Czech airline Czech Airlines j.s.c. The system of timelines from 2003 to 2014 was used to analyse the number of transported passengers regarding passenger traffic and the number of transported goods and mail within the air freight transport.
The theoretical part of the paper is based on a literary review where basic terms of the air transport and timelines are described. The aim of the analysis is to apply particular trendy features on indicators of the research. According to the selected trend, predictions for the following the three seasons are made.
Subsequently, the statistical analysis is evaluated and recommendations aimed
at improving the future situation of the company are made.
|
|
|
Customer satisfaction in the airlines Travel Service in claiming damages
Koblihová, Simona ; Valentová, Jana (advisor) ; Švarc, Zbyněk (referee)
The thesis aims to analyze customer satisfaction in the airlines Travel Service in claiming damages. The theoretical part provides the basic concepts of air transport, legislation on civil aviation, the importance of the position of airlines in Czech and foreign aviation market and the introduction of airline Travel Service. The practical part deals with the definition of fundamental rights of air passengers in claiming damages, especially when claiming baggage and delayed or canceled flights. The practical part has been prepared based on the survey of customers Airlines Travel Service In the final part of this thesis compares Travel Service with selected airlines. This thesis uses descriptive method especially in its theoretical part, analysis and comparison method in the practical part.
|
|
|
Změny v marketingové strategii leteckých společností v Evropě způsobené růstem nízkonákladových leteckých společností v Evropě
Keprta, Jan ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferation had on the business operations of the network carriers by looking at the changes to different elements of the marketing mix. Finally the third chapter summarizes the authors research on consumer behavior in the airline industry. The research was conducted through a quantitative questionnaire and it investigates consumers perception of price and brand awareness.
|
|
|
Marketing strategy and customer satisfaction analysis of Emirates Airline company
Valová, Soňa ; Průša, Přemysl (advisor) ; Chodelka, Peter (referee)
The aim of this bachelor thesis is to explain the role of a market leader in the aviation industry,which is Emirates Airline, by analyzing its marketing strategy. This thesis focuses on the basic principles of marketing in the aviation industry, gives characteristics of the company,shows its market position and makes SWOT analysis and marketing mix. The success or the failure of the chosen strategy will be proved by the questionnaire about the efficiency of the marketing strategy of the company. On its behalf, there will be made a recommendation for improvement of any potential weaknesses of the Emirates Airline company.
|
guest ::
