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Regulation of advertisements in pharmaceutical industry
Metelka, Jan ; Patěk, Daniel (advisor) ; Rozehnal, Aleš (referee)
Abstract, Jan Metelka The main aim of this diploma thesis was to firstly explain the field of human pharmaceuticals and regulation of advertisement regarding them, from the general point of view and then in details. In order to achieve this it was required to define advertisement and pharmaceuticals because these terms and crucial for the whole thesis. Both definitions may be off the scope of this text however it plays an important role in understanding all necessary issues. Advertisements in pharmaceutical industry have some specifics as described in chapter 2. There are two kinds of recipients - experts (doctors and pharmacists) and ordinary people (mostly patients). Every kind is special and regulated in a different way. Third chapter described all steps in administrative proceedings related to Act on Advertisement, forming a public branch of law against unfair competition. It summarises and divides all misdemeanours, statistically describes how often they occur and deeply analyses possible breaches of Act on Advertisement. The main part of this thesis is Chapter seven, dealing with unfair competition in private law, as mentioned in early chapters, however here it is specifically described how to apply the general clause and the more important kinds of unfair competition such as deceptive adverts and...
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Marketing authorisation in the Czech Republik
Švestka, Miroslav ; Svoboda, Petr (advisor) ; Handrlica, Jakub (referee)
Marketing authorisation in the Czech Republic The purpose of the thesis is to provide an overview of essential principles of a process of medicinal products' marketing authorisation in the Czech Republic. Every medicinal product produced on a large-scale must be registered by responsible authority before launching on the market, this process guarantees its effectiveness and safety. Even though the topic is a subject of quickly evolving legislation, in the Czech Republic has not been elaborated any coherent monograph on the issue yet. The diploma thesis is composed of seven chapters, starting with the overview of the historical legislation of medicinal products' marketing authorisation and ending with today's legislation affected by European Union legislation. The second chapter is dealing with the history of the marketing authorisation of medicinal products, which has its beginnings in 1920s, such dating argues that this is not a new field of a legislation. Following a brief outline of the history the third chapter of the diploma thesis explains today's legislation and gives an overview of European legislation and jurisdiction of Court of Justice of the European Union that have important impact on the Czech legislation. In the fourth chapter the thesis focuses on State Institute for Drug Control...
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Effectiveness of price regulation of drugs from a social point of view in the Czech Republic
Půžová, Kateřina ; Pažitný, Peter (advisor) ; Lešetický, Ondřej (referee)
The aim of this thesis is to determine the effectiveness of price regulation of drugs from a social point of view in the Czech Republic. The first part focuses on the theoretical basis for subsequent processing practical part. Theoretical solutions include a description of the objectives and instruments of health and drug policies, and a more detailed description of price regulation in the Czech Republic as a tool of drug policy. The practical part is composed of two parts. The first of them covers three models that show how you can set a maximum price of producer. This first part is the starting point for the second part. Second part deals with the analysis of administrative proceedings in which it exercised its right to express their views to the documents MAH medicine. The analysis shows that price controls are not efficient in these cases, and it burdens the society's interests. The thesis also recommendations for increasing efficiency.
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Distribution network of the pharmaceutical industry
Novotná, Ivana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis deals with the descriptive analysis of entire process of the pharmaceutical industry's distribution and the verification of its effective functioning in the Czech Republic. The first part is focused on the definition of key terms and presents the theoretical basis for this thesis (specifics of pharma industry, history of pharmaceutics and pharma industry, actual situation and predictions of pharma industry). The second part is concerned the individual subjects of the distribution - pharmaceutical company, wholesaler and pharmacy.
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Marketing Communication Products in Pharmaceutical Industry
Nováková, Jarmila ; Lešetický, Ondřej (advisor) ; Střítecký, Rudolf (referee)
This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.
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Consumer protection in health service
Chuchvalcová, Lucie ; Kořánová, Helena (advisor) ; Voženílková, Kateřina (referee)
This Bachelor's degree thesis focuses on drug aproval process in the Czech Republic and researches consumer's awareness about this process. Before active substance becomes a drug and gets to a consumer who needs its effects it has to go through a long process which begins with research and which continues through clinical studies, drug aproval and various logistical chanels. There is a process of marketing authorisation on nationally authorised medicinal products described at this thesis. Practical part of this thesis deals with a research done. The purpose of research was to find out the level of awareness of consumers about the process of drug aproval and other matters that are conected to marketing authorisaton process as package leaflet, labelling and pharmacovigilance.
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Distribuce léčivých přípravků v České republice
Tichá, Kamila ; Lešetický, Ondřej (advisor)
Práce popisuje systém distribuce léčivých přípravků v ČR. Úvodem jsou uvedeny základní informace o farmaceutickém trhu, straně nabídky a poptávky léčiv a o spotřebě léčiv. Dále je v práci popsán proces vstupu léčivého přípravku na český trh - registrace, stanovení maximální ceny, stanovení úhrady a distribuční cesty léčiva až po vydání léčivého přípravku pacientovi v lékárně. Práce současně mapuje vývoj farmaceutického průmyslu a distribuce od roku 1945 až po současnost. Práce se závěrem zabývá současnou reformou lékové politiky a dopadu změn na distribuci léčiv.
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