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Sales Promotion and Advertising of Company
Liška, Marek ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The main goal of my work is based on the analysis to propose appropriate changes / additions to marketing communication tools of a particular company, focusing mainly on sales promotion tools and advertising. The implementation of the proposals should then increase the awareness of the company, gain new customers or increase the satisfaction (and thus re-visit) of existing customers. I also want to focus on the start-up and subsequent operation of the company in connection with the pandemic situation and the resulting crisis. The first theoretical part is focused on defining individual economic concepts, methods and tools of communication. The second practical part is mainly based on the method of analysis of the current state of the company and the competition. In this part, I also focus mainly on the communication tools used by the salon, on the target group of customers, and the overall evaluation.
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Humic acids in medicine and cosmetics
Šmídová, Helena ; Sýkorová,, Ivana (referee) ; Pekař, Miloslav (advisor)
The main concern of this study was to form a web and literature search focused on the known theoretical knowledge, patent application and the actual realization, for the use of humic acids or material containing humic acids in human and veterinary medicine and cosmetics. The output is also a proposal to be promising directions in exploring these areas. The introduction deals with humic substances in general with emphasis on humic acids, history of humic chemistry and structure of humic substances. The second part deals with medical aspects, pharmacological effects and the use of humic substances in human medicine, veterinary medicine and cosmetics, also takes account of humic substances from the perspective of the environment. The task of third experimental part was to learn the basics of isolation and characterization of humic acids (measurement of IR and UV / VIS spectra and determination of moisture and ash in samples of humic acids).
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Less conventional botanical sources of cosmetic raw materials
Novotná, Petra ; Vespalcová, Milena (referee) ; Zemanová, Jana (advisor)
The aim of this bachelor’s thesis is an investigation of use of less traditional plant sources in cosmetic industry. This review is focused on black elder (Sambucus nigra), sea buckthorn (Hippophae rhamnoides), quince (Cydonia oblonga), dog rose (Rosa canina), and stinging nettle (Urtica dioica). The substances Isolated from these plants can be used in various cosmetic products. The first section of this search deals with history and botanical characterization of these plants. The next section deals with significant substances contained in these plants and their use not only in cosmetic industry.
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Preparation of encapsulated enzymes for cosmetics application
Bokrová, Jitka ; Čarnecká, Martina (referee) ; Márová, Ivana (advisor)
Presented diploma thesis is focused on testing of an appropriate form of encapsulated enzymes intended for application in cosmetic and pharmaceutical industry. For encapsulation, proteolytic enzymes bromelain, papain and collagenase were used. These enzymes were encapsulated into alginate and chitosan microparticles prepared by an encapsulator and packed into liposomes. Encapsulation effectiveness was evaluated by analysis of total proteins. Particles stability was evaluated in model and real conditions by photometrical analysis of released proteins. Proteolytic activity of released enzymes in model and real conditions were observed too. Alginate and chitosan microparticles prepared by the encapsulator were found as an appropriate form of encapsulated enzymes designed to wound healing. Encapsulation effectiveness of these particles and stability in model conditions were good in comparison with liposomes. Hydrogel and water-oil emulsion were used for analysis of particles stability at real conditions. Hydrogel was found as a good option for preservation of particles as well as proteolytic enzyme activity. Emulsion made particles less stable and proteolytic activity of enzymes decreased rapidly. Encapsulation enables long-term stabilization of biologically active compounds as well as possibility of targeted transport and controlled releasing. Presented diploma thesis suggests possibilities of application encapsulated enzymes in designing more effective formulations for wound healing.
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Selected alcohol extracts of Sambucus nigra for use in cosmetology
Balonková, Daniela ; Doležalová Weissmannová, Helena (referee) ; Zemanová, Jana (advisor)
This thesis focuses on the preparation of selected alcohol extracts of elderberry and their use in cosmetology. In the theoretical part are described the botanical properties of the elderberry (Sambucus nigra). There are introduced and characterized bioactive compounds and toxic compounds contained in all vegetative parts of the plant. Attention is mostly focused on compounds with antioxidant properties. The theoretical part also contains a description of basic analytical methods, which are used in the practical part to characterize compounds contained in elder flowers. The practical part focuses on the optimization of the preparation of alcohol extracts with the aim to prepare the extract with the greatest possible content of polyphenols with respect to economy and production costs. Factors such as selection of the appropriate solvent, solvent to plant material ratio, solvent temperature, and extraction time are examined. Based on the total polyphenol concentration measured spectrophotometrically by the Folin-Ciocalteu method, the most suitable solvent is 60% ethanol, the ratio of plant material to solvent is 1:8, the laboratory temperature of solvent and the extraction time of 24 hours.Under these conditions, an ethanol extract is prepared, analyzed and determined selected properties, such as refractive index and density. Rutin, chlorogenic, caffeic and ferulic acids are identified by HPLC with a DAD detector. The pH value of alcohol extract is 5.743 ± 0.006, the refractive index is 1.365 ± 0.02 at 22.7 ° C and the density is 0.9288 gcm-3. By liquid chromatography the concentration of chlorogenic acids is quantified as 0.104 gl-1, caffeic acid as 0.086 gl-1 and ferulic acid as 0.060 gl-1. The extract is incorporated into cosmetic products, that are used in balneology. Prepared products are toilet soap and bath salt.
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Restoration of the chateau and manor house in Vážany nad Litavou
Machová, Kamila ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor) ; Struhala, Karel (advisor)
This work aims to restore the castle and the manor house in Vážany nad Litavou. This building is located in the centre of the southern part of the village of Vážany nad Litavou, on the main street. The building is situated roughly in the middle of a series of estates on the west side of this street. The building is a rugged corner building. The building is not a cultural monument, but as part of this work, we try to treat the building as if it were a cultural monument. The history of the building is not well documented and the first written references date back to 1643. In the 16th century, the Jesuits built not only an economic building in Vážany nad Litavou but also a chateau in the corner position, which is partly palatial and partly ground floor. In the 19th century, the castle is transformed into a classical castle. After 1945, the entire facility was confiscated and forfeited to the state. Five years later, the newly established single agricultural cooperative was put into administration. Cooperative offices were created in the building and two housing units were created on the floor, which later replaced only storage space. Today, the castle building serves the needs of various private institutions and has remained as it was acquired during the early 19th century. My prosal aims to restore the structure to serve the public again. Interference with the exterior appearance from the aisle section will be demonstrated by replacing and increasing the rafters in the right and left wings of the building, replacing roofing, adding roof windows and replacing existing windows with six-table windows. The building gets a new facade. The appearance of the building from the side of the yard will be complemented by a rectangular extension of steel with a glass facade and decorated art stained glass. This addition will include a new staircase.
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Antimicrobial substances from plants and their application in acne preparations
Alexová, Adéla ; Byrtusová, Dana (referee) ; Němcová, Andrea (advisor)
The aim of the bachelor thesis is a determination of selected active substances of various plants and their possible application in cosmetic products for acne. In the theoretical part, an inventory of active substances including their effects in cosmetic products has been developed. Furthermore, the work is focused on characteristics of certain types of plants, mechanisms of antimicrobial effects and the emergence and treatment of acne. In the experimental part of this work the contents of biologically active substances, antioxidant and antimicrobial activity in extracts from selected plant species are characterized, namely from flowers of Levandula angustifolia, Matricaria chamomilla, Calendula officinalis, Syzygium aromaticum, leaves of Salvia officinalis and leaves of Rosmarinus officinalis. The plant extracts are also tested in different mixtures. Plant extracts and mixtures are incorporated into a recipe of acne cosmetic products. Their inhibitory effect against Propionibacterium acnes which causes acne and against representatives G+, G- and yeast Micrococcus luteus, Escherichia coli and Candida glabrata is observed. From the results it is clear that the best products against acne are micellar water and possibly skin lotion. The biggest amount of active substances is in cosmetic products which contain Matricaria, Syzygium and Rosmarinus. Overall effect of active substances is lower in cosmetic products than in 100% extracts.
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Preparation of microbial, plant and algal extracts to use in cosmetics for infants
Janderová, Šárka ; Dzurická, Lucia (referee) ; Márová, Ivana (advisor)
This bachelor thesis deals with the preparation of a cosmetic product for infants with the addition of active substances from cyanobacteria, microalgae, or plants. In the theoretical part, a review was made, which not only summarizes the basic information about these organisms, but also the antioxidants contained in these microorganisms. In the practical part, several types of extracts from cyanobacteria, algae and plants were prepared and characterized. The content of phenolic substances, chlorophylls and content of carotenoids were measured spectrophotometrically. Content of soluble proteins was determined by Hartree-Lowry method and the fatty acid profile in biomass was obtained by GC. Furthermore, the SPF factor was measured using the spectrophotometric method the Mansur equation. Antioxidant activity was determined by using the TEAC method. Finally, two of the best extracts were selected for the preparation of cosmetic emulsions. The sensory analysis of prepared emulsions was performed for the period of two weeks.
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Business Plan - Online Store
Hortová, Veronika ; MBA, Martin Maťašovský, (referee) ; Heralecký, Tomáš (advisor)
In my Bachelor Thesis I focus on the processing of business plan of e-shop with cosmetics from abroad. Placing on the market new cosmetic products of different brands, not expanded in the Czech Republic. I focused on skin cosmetics from the United States. The work is divided into three parts. The theoretical part includes important business concepts. The second part deals with the current situation and in the third part of the thesis there are proposals for improvement.
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Uses of active compounds from honey in cosmetic products
Balášová, Patricie ; Langová, Denisa (referee) ; Skoumalová, Petra (advisor)
The bachelor thesis was focused on the preparation and characterization of extracts and liposomes with active substances from chosen types of honey with the aim to apply these extracts to the cosmetic products. The extraction of active substances from chosen material was optimized during the work. As the most suitable organic solvent for extraction was chosen diethyl ether. All the extracts were tested on the content of total polyphenols, sugars and antioxidation activity. The final samples were also tested on the content of flavonoids. Extracts were encapsulated to the liposomes, which were tested especially for their antioxidation activity, size and stability. Then, extracts and liposome particles were applied to the cosmetic products. Cosmetic creams and gels were prepared and tested for antioxidation activity and antimicrobial activity against the strains Serattia marcescens and Micrococcus luteus. Antimicrobial activity of gels was proved especially against the strain of grampositive bacterias – Micrococcus luteus. From this point of view another one testing strain was chosen – Propionibacterium acnes. Finally, the chosen liposomes were tested for their contact with human cells, immortalized keratinocytes HaCat. No cytotoxic effect was observed and tested materials can be applied to cosmetics against acne.
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