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Study of Sport Center and Proposal of Key Activities of its Realization
Kratochvíl, Leoš ; MBA, Vladimír Sitta, (referee) ; Zich, Robert (advisor)
The Bachelor thesis brings a real base and information about occasions of founding a small company concerned on providing sport services. The study is devided into three basic parts. Theoretic base determiniting basic therms and activities. Analytic part with factual results of enquiring factors which are affecting the establishement of a new company. Proposal part which is the result of the study specifies key activities connected with project realisation, defines its parametres and brings a general overwiev of viability on the Czech market.
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Evaluation of strategic changes in the Berlitz company
Jandová, Michaela ; Novotná, Hana (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor's thesis is a proposal of marketing communication mix for the company followed by evaluation of the incidence of changes in company's approach in its own strategy. For this purpose has been chosen a language school Berlitz Schools of Languages, s.r.o. The thesis contains theory of marketing as well as the company analysis and the market analysis. The main objective is to propose changes that would intensify a competitive advantage of the company, and then to evaluate strategic changes that have been accepted.
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Development of Business Activities of Company
Červenka, Ondřej ; Sýkorová, Martina (referee) ; Zich, Robert (advisor)
This bachelor thesis – Development of business activities of company – analysis current position of the company. It also deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. Finally there is put together SWOT matrix. The matrix results in proposals of development of business activities of company.
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The Proposal of Business Plan
Soudek, Lukáš ; Švec, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The subject of this report is establishing a specialized retail shop in Brno. I hold forth on analysis of a market, competition and customers in this work. In the point of view from the following subjects I have created the marketing and financial plan which is very needful for this kind of business activity which I have chosen.
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Business plan: The Establishing of a Cafe
Kutalová, Lucie ; Librová, Lucie (referee) ; Heralecký, Tomáš (advisor)
This master thesis deals with creating a new business subject, and focus on business plan and its usage in company practice. Theoretical introduction and the basic concepts definitions are included in the first part. Terms of business environment are also explained there. The second part is focused on the analysis of the business environment and new starting business subject. The proposals and recommendations for improving new business subject, which are based on analysis and outputs, are formulated in the final section.
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Establishing of Small Woodwork Workshop
Kolman, Vlastimil ; Vodicová, Pavla (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with the establishment of a small woodwork workshop, a company focusing on production of design furniture from pallets. First part of thesis is about a theoretical introduction to business, basic concepts, business plan and the necessary analyzes. In the second part there are analyzes used for evaluation of current state and their summaries. Last part provides my own solutions and consideration of the project’s realization.
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