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Optimization of the Bank Loan Application
Skovajsa, Radek ; Kořínková, Martina (referee) ; Čižinská, Romana (advisor)
The work is based both on theoretical basis and practical working processes of banks for assessing client's financial standing in Czech market environment. Basic preconditions for successful credit allocation to a business entity will be set along with evaluation of the importance of information from a credit requisition form's compulsory enclosure. A detailed analysis of the client's economy from a bank perspective will be succeeded by identification of critical risks and positives of an applicant's financial position.
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Proposal of a New Product Launching
Kovářová, Veronika ; Ing.Marianna Ďurašková (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor´s study called "Proposal introduction a new article market on home product" is an analysis of releasing a new product line "Unišek +". Le Cheque Déjeuner Group, s. r. o. is releasing this product to a Czech market. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, and also suggested working hypothesis.
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Study of Sport Center and Proposal of Key Activities of its Realization
Kratochvíl, Leoš ; MBA, Vladimír Sitta, (referee) ; Zich, Robert (advisor)
The Bachelor thesis brings a real base and information about occasions of founding a small company concerned on providing sport services. The study is devided into three basic parts. Theoretic base determiniting basic therms and activities. Analytic part with factual results of enquiring factors which are affecting the establishement of a new company. Proposal part which is the result of the study specifies key activities connected with project realisation, defines its parametres and brings a general overwiev of viability on the Czech market.
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Evaluation of strategic changes in the Berlitz company
Jandová, Michaela ; Novotná, Hana (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor's thesis is a proposal of marketing communication mix for the company followed by evaluation of the incidence of changes in company's approach in its own strategy. For this purpose has been chosen a language school Berlitz Schools of Languages, s.r.o. The thesis contains theory of marketing as well as the company analysis and the market analysis. The main objective is to propose changes that would intensify a competitive advantage of the company, and then to evaluate strategic changes that have been accepted.
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Development of Business Activities of Company
Červenka, Ondřej ; Sýkorová, Martina (referee) ; Zich, Robert (advisor)
This bachelor thesis – Development of business activities of company – analysis current position of the company. It also deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. Finally there is put together SWOT matrix. The matrix results in proposals of development of business activities of company.
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The Proposal of Business Plan
Soudek, Lukáš ; Švec, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The subject of this report is establishing a specialized retail shop in Brno. I hold forth on analysis of a market, competition and customers in this work. In the point of view from the following subjects I have created the marketing and financial plan which is very needful for this kind of business activity which I have chosen.
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