|
|
Monitoring imidazolů ve vybraných druzích nápojů
Procházková, Martina
The diploma thesis deals with monitoring imidazoles in selected types of beverages. The aim is to detect imidazoles in drinks by High Performance Liquid Chromatography with the use of Mass Spectrometry (HPLC-MS/MS). The coumpounds that were detected are 2-Methylimidazole, 4-Methylimidazole and 2-Acetyl-4(5)-(1,2,3,4-tetrahydroxybutyl)-imidazole. The theoretical part concerns the origin of imidazoles, its occurrence and influence on human health. There is also a brief introduction to technology of production of beverages containing imidazoles. The practical part statistically compares imidazoles concentration amongst separated types of dark beers, cola beverages, coffee beans and instant coffees. The end of the thesis focuses on determining a dependency of imidazoles on roast time in Ethiopia coffee beans.
|
|
| |
|
|
The rebranding of Kofola and the analysis of its communication strategy in the years 2001-2012
Štarman, Ondřej ; Klimeš, David (advisor) ; Shavit, Anna (referee)
In post-revolutionary years on the Czech market there was a resurgence of some domestic brands which benefited from its socialist past. These certainly include Kofola which, however, chose an innovative approach to re-build the brand consisting in the use of new themes in communication. This bachelor thesis describes the theoretical basis of rebranding and application possibilities to the specific case such as a resurgence of a socialist brand. The paper also describes the communication strategy of Kofola which illustrates innovative approaches in the communication. The work also includes a survey which explores perceptions of the Kofola communication messages and perception of concrete brand elements which has changed during the rebranding. The assessment of the whole rebranding process and subsequent communication strategy appears in the end of the paper. There is also a recommendation for Kofola - which elements should be used in the communication of the brand. This recommendation is made on the basis of the aforementioned survey.
|
|
|
The analysis of cola-based soft drink market in the Czech Republic with a focus on Kofola brand
Kupka, Jan ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The author of the thesis focuses on an analysis of cola-based soft drink market in the Czech Republic, which is by its internal structure different from the standard European market of such a kind.The main goal of the thesis is to describe the cola-based soft drink market in the Czech Republic in detail, identify profiles of cola-based soft drink consumers for the leading brands and evaluate consumer perception of these brands. The aim of the thesis is also to compare subconscious and real taste preferences and to identifiy taste recognizability of tested cola-based soft drinks with a focus on Kofola brand soft drink. To fulfill the goals of the thesis the author works with following datasources: a study of a market research company ACNielsen, the data analysis of research project MML-TGI, results of a consumer survey and of a blind taste test.
|
|
| |
|
|
The use of caffeine among pupils at second grade of elementary school in Vodnany.
ŠMIDMAJEROVÁ, Edita
This bachelor thesis deals with the consumption of caffeinated beverages by pupils of a secondary school in Vodňany (Czech Republic). Nowadays, the overconsumption of beverages containing caffeine is becoming a big problem among pupils. I chose this topic to find out how many pupils of a regular secondary school drink beverages containing caffeine. This work consists of both a practical as well as a theoretical part. The theoretical part consists of three main chapters. The first part describes the subject, caffeine, the effects caffeine has on the human body as well as caffeine addiction. In the second chapter I investigate products containing caffeine, their ingredients and effects on the human body. The third chapter focuses on the consumption of caffeinated beverages by teenagers. In this chapter I describe the term teenager, their eating habits and explore whether these are appropriate or not. Furthermore, I present studies focused on caffeine consumption based on the age range of the consumers, from toddlers up to the age of thirteen. In the practical part I set two goals. The first is to determine how many pupils of the investigated secondary school drink caffeinated beverages. My second goal is to determine at which occasions they drink these drinks. Furthermore, I establish two research questions and two hypotheses. My first hypothesis assumes that female pupils of the secondary school in question drink in general more caffeinated beverages than male pupils. However, based on the evaluation of the obtained data I found out, that the female pupils do not consume more caffenated drinks than male pupils. My second hypothesis assumes that pupils drink caffeinated beverages more often during the week than on the weekend. But even this hypothesis was not confirmed, as the survey shows that pupils do not consume caffenited drinks more often on weekdays than weekend. Both hypotheses were statistically evaluated using the Excel chi-square test. The working method is described in the practical part. The practical part was carried out using quantitative research methods, i.e. a survey. The survey was anonymous and the questionnaire was for both genders identical. It consisted of 16 questions that focused on the consumption of beverages containing caffeine. The survey consisted of closed, half-closed as well as opened questions. The data were collected at the mentioned secondary school in Vodňany. The questionnaire was given to pupils of the 7th, 8th and 9th grade, aged between 12 and 15 years. In total, 80 questionnaires were distributed among the pupils; the return rate was 100%, as they were distributed duringclass while a teacher was present. The analysis of the questionnaires gave the following results: the most favourite caffeinated beverage among students is coke. The biggest proportion of pupils drinks as much as 0.5 liters per day of coke. The most popular brands of caffeinated beverages are Coca-Cola, Kofola, Monster and Red Bull. Pupils mostlyconsume caffeinated drinks on the weekend with friends or family. My work could be used as a source of information for the general public, or as a basis for further studies of students who are dealing with the issue of caffeine.
|
|
|
The purchase decision on cole beverage market in Czech republic
Nováčková, Aneta ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
The aim of my thesis was to analyze consumer behavior on cole beverage market in Czech republic. I focused my research mainly on students of University of Economics in Prague. To implement it I used a questionnaire survey and data analysis Market & Media & Lifestyle of MEDIAN agency. The thesis is divided into two parts - theoretical and methodological and analytical. The content of theoretical and methodological part is the definition of basic concepts such as consumer behavior, decision-making process, its types, factors and models, market research, data analysis. Characteristics of companies, the establishment of hypotheses, the research itself, its evaluation and recommendations are included in the analytical part.
|
|
|
Marketing strategy of Kofola company
Ouřadová, Pavla ; Odehnalová, Jitka (advisor) ; Halásová, Eva (referee)
The objective of this thesis is to monitor and to describe marketing strategy of Kofola company on the Czech market, especially the marketing strategy of Kofola brand, to analyze it and make suggestions how to improve it. The thesis is divided into three main parts. The first part is theoretical. The second part describes Kofola company and its brand. This part is focused primarily on description of brand marketing strategy. The third part of the thesis is dedicated to research. The research includes PEST analysis, SWOT analysis, marketing mix analysis, analysis of marketing communications and questionnaire survey. The survey is focused primarily on perception of the Kofola brand and its marketing communications by customers. At the end of this part suggestions how to improve the current strategy are mentioned.
|
guest ::
