|
|
Methods of Text Document Summarization
Pokorný, Lubomír ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
This thesis deals with one-document summarization of text data. Part of it is devoted to data preparation, mainly to the normalization. Listed are some of the stemming algorithms and it contains also description of lemmatization. The main part is devoted to Luhn"s method for summarization and its extension of use WordNet dictionary. Oswald summarization method is described and applied as well. Designed and implemented application performs automatic generation of abstracts using these methods. A set of experiments where developed, which verified correct functionality of the application and of extension of Luhn"s summarization method too.
|
|
|
Application of multicriteria decision-making methods in digital marketing
Kolaříková, Klára ; Fiala, Petr (advisor) ; Kuncová, Martina (referee)
The work applies methods of multicriteria decision-making to various sources and media in the field of digital marketing. The calculation of the efficient strategy of the digital marketing is included. The strategy brings sorts of conversions, audience and attention together with minimizing costs. The application of multicriteria discrete decision-making methods is carried out in the environment of websites of firms on the sources and their general category medium. On the website of the company products are promoted and strengthened brand awareness. The methods of multicriteria decision-making using the discrete method of decision-making with determination of the order of variants with cardinal information were used for the calculations. Part of this work based on calculation of the efficient strategy of the digital marketing is also the analysis of used keywords and the most common conversion paths of the sources and media.
|
|
|
Analysis of WWW pages on the basis of keywords
Doležal, Petr ; Vojíř, Stanislav (advisor) ; Pavlíčková, Jarmila (referee)
This thesis is about keyword research for optimization of web pages. The thesis is mainly focused on on-page factors which are connected with keywords and key phrases. The goal of the thesis is design of methodics for keyword research and its evaluation on the basis of practical usage. The design of methodics is based on theoretical and practical knowledge and experience and it is the main contribution of the thesis. Usage of the keyword research is very wide, it forms the basis of creation of a web and content of the web. Everybody should learn the methodics, who wants to promote his web in competitive area, who wants to get to know his customers better and to generate higher profit, because the methodics is beneficial for all these and other reasons. The first part is theoretical basis. It shows the position of keyword research in SEO and in web mining. Further the important terms connected with keywords are defined. Keyword properties and methods to gaining keywords for website optimization are described either. Further various targets and metrics for measuring these targets are introduced. Next the most important tools for keyword research and characteristics of the two most used search engines for the Czech Republic (Google and Seznam) are described. The second part includes the design of the methodics for keyword research which consists of data collection, website optimization and monitoring of changes. Individual processes of methodis are described in practical experiments for particular web pages. The effectiveness of the methodics is evaluated at the end.
|
|
|
French and Czech terminology in European legislative texts from the domain: Turnover tax, VAT
RUNTOVÁ, Lenka
The main theme of this thesis is the chosen French and Czech terminology resulting from the European legislative texts focused on the area of: {\clqq} Turnover tax, VAT``. The first part is devoted to the legal text translation theory and to the multilinguism of the Community law. The second part of the work deals with selection, arrangement and subsequent processing of legislative texts in the special program called {\clqq}ParaConc``. These texts were processed in a form of parallel corpus. Consequently I selected 140 key words and their collocations which were finally analyzed from the point of the quality of the translation and their structure.
|
|
|
Search Engine Optimization
Komárek, Miroslav ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
|
guest ::
