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Semantic Relatedness of Scientific Articles
Dresto, Erik ; Schmidt, Marek (referee) ; Otrusina, Lubomír (advisor)
The main goal of the thesis is to explore basic methods which can be used to find semantically related scientific articles. All the methods are explained in detail, compared and in the end evaluated by the standard metrics. Based on the evaluation, a new method for computing semantic similarity of scientific articles is proposed. The proposed method is based on the current state-of-the-art methods and adds the another important factor for computing similarity - citations. Using citations is important, since they represent a static bond between the articles. Finally, the proposed method is evaluated on the real data and compared with other described methods.
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Marketing Communication Proposal
Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand.
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DOMOV (house/home/homeland) as a Czech concept (Questionnaire survey)
Kobesová, Alena ; Vaňková, Irena (advisor) ; Janovec, Ladislav (referee)
This bachelor's thesis is focused on exploring of home conceptualization by Czech native speakers of different ages (preschool children, students, adults). It aims to supplement information identified in the context of international comparative EUROJOS research - Linguistic and cultural picture of the world of Slavs and their neighbors. It's methodologically based on cognitive linguistics and etnolinguistics. It verifies the conceptualization of home based on my questionnaire which was inspired by ongoing research within the EUROJOS project. This survey will be modified; representatives of different age groups are assigned to it. Preschool children are included to this project too and their conceptualization is verified through drawings. In this bachelor's thesis the current results of my own empirical survey are compared with theoretical solutions.
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News Topics Tracking
Bílek, Karel ; Bojar, Ondřej (advisor) ; Holan, Tomáš (referee)
In this thesis, I try to find a definition of a news topic to make topic detec- tion implementable and its quality measurable. I describe various methods - a "simple" words counting, optionally with stopwords. I also describe TF-IDF and the text categorization problem. I touch the subject of text clustering. Then I briefly describe approaches called latent semantic indexing and la- tent Dirichlet allocation. The thesis includes my experiments with "simple" words counting, TF-IDF and text categorization on database of articles from several online news websites; I also describe the creation of this database. Precision and recall are used as a metric to text categorization approach. 1
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The use of a Trademarks as a Keywords for searching in Internet
Hrubeš, Marek ; Dobřichovský, Tomáš (advisor) ; Žikovská, Petra (referee)
in English Use of trademarks as keywords for searching the Internet The purpose of this thesis is a comprehensive analysis of the use of trademarks as Internet search engine keywords to trigger advertisements that are displayed on search result pages. The main part of the thesis is devoted to legislation and case law in the US. However, for the comparative purposes, I also address developments concerning keyword advertising in the EU. I chose this topic because it combines traditional elements of law with modern technologies. Moreover, despite its significant economic and legal impacts, I consider this topic as insufficiently researched in the Czech Republic. This thesis consists of six chapters. The first chapter is devoted to a general introduction to trademarks, including the history of trademarks, current legal definitions of trademarks as well as legal frameworks of trademarks law. This chapter also focuses on an element of trademark distinctiveness and analyses functions of trademarks. Last but not least, it also describes basic classifications of trademarks and provides their examples. The second chapter introduces the issue of keyword advertising. It focuses on a description of the operation of Internet search engines, keyword advertising programs and AdWords' current policy. The third...
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Využitelnost nástrojů online marketingu v malém podniku
Padalíková, Simona
The bachelor thesis Usability of Online Marketing Tools in a Small Company is focused on problems of online marketing tools in smaller company with limited budget for its online marketing. The paper consists of two main parts - the first theoretical part concerning the view of traditional marketing and its tools as well as on online marketing and its benefits and the second practical part dealing with an introduction of Google AdWords, its provisioning and setup. Moreover, the sec-ond section the company MOTO HOBBY, where the Google AdWords campaign is implemented, is presented. Within the conclusion of the thesis the question whether the advertising campaign is beneficial for MOTO HOBBY despite its limited budget is raised and analysed. Further, the recommendations about the utilization of the Google AdWords and the investment into the tool are added.
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Marketing Communication Proposal
Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand.
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Concept NADĚJE ('hope') in Václav Havel's Work
Stará, Michaela ; Vaňková, Irena (advisor) ; Holý, Jiří (referee)
This bachelor thesis examines the concept of hope in selected texts of Václav Havel using theoretical methodological principles of cognitive linguistics and ethnolinguistic. After an introduction to basic themes of cognitive linguistics this thesis explores the linguistic image of hope in Czech language by using dictionary data analysis. Subsequently, the focus shifts to conceptualization of hope in Havel's texts, semantic frameworks where hope features prominently, and to the relationship of hope to related concepts. In the conclusion the concept of hope is put into broader context of Havel's work. Arguments why the term hope can be counted amongst Havel's keywords are duly provided. This thesis is inspired in particular by the work of David S. Danaher and his comparative ethnolinguistic analyses of selected Havel's terms.
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