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Propsal for an Improvement of Customer Satisfaction
Vítková, Markéta ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Zajková, Dagmar ; Šálek, Jiří (referee) ; Chalupský, Vladimír (advisor)
The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.
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Digital divides in aspect of gender
Rohlíková, Pavla ; Nečas, Vlastimil (advisor) ; Soukup, Martin (referee)
This diploma thesis Digital gender gap deals with the issue of the digital divide in connection with one of the aspect that can affect it. The thesis outlines the concept of the digital divide as a problem of modern globalized society and presents the basic theories for understanding the issue. The digital divide is related to several social factors that are outlined in this work, but the main focus is on the gender aspect. Even in the modern world, it is not possible to completely close the gap in this context just yet. Thus, the characteristics of the problem in connection with the gender factor are outlined. Today, rather than the problem of the primary digital divide, it is the problem of unequal skills and the way in which information and communication technologies are used in our society is being talked about. After defining the basic concepts and this phenomenon, the work presents several foreign studies to create a comprehensive overview of the issue and also data from the Český statistický úřad are presented. The second part of this work is a methodological part, which was inspired by foreign study from 2014, which monitors the digital literacy of respondents. For my purposes, I chose a quantitative methodological strategy. The work includes a Factor analysis of the questionnaire survey,...
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Propsal for an Improvement of Customer Satisfaction
Vítková, Markéta ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Zajková, Dagmar ; Šálek, Jiří (referee) ; Chalupský, Vladimír (advisor)
The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.
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