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International marketing strategy
Pohanková, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the thesis is to analyse selected important issues caused by expansion of Internet during past years and its implications in increased usage by companies. The goal is to describe possible framework for performing sufficient analysis of the company and to define and create international marketing strategy using concrete example of company from the pet industry.
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Documents Used in International Transport of Goods
Ševčík, Jakub ; Černohlávková, Eva (advisor) ; Švábková, Eva (referee)
This paper deals with transport documents used in international transport of goods. The most important transport documents in each type of transport (road, ocean and river, railway and air) are introduced. A separate chapter is dedicated to combined transport. The most important international agreements concerning international transport are mentioned.
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Analysis of the training process in the international business
Stará, Michaela ; Němec, Otakar (advisor) ; Campbell, Jan (referee)
The thesis examines the issue of training and development from a theoretical point of view, then from a practical point of view in two selected international companies (operating in the fields of banking and logistics). The thesis also discusses a problems of European structural funds, especially the request for education projects of an Operational program of the CR "Lidske zdroje a zamestnanost". The theoretical part describes the phases of the educational process: the identification of training needs, education planning, implementation phase and is greatly accentuated phase measurement and monitoring of the effectiveness of training. This work examines new trends in education and development of employees in 2010. The practical part of the bank monitors and evaluates the process of systematic training and use of competency models, practical part in the logistics proposes educational activities under conditions of low input costs - notably through training internal trainers.
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International Accounting Standards in the banking
Nábřežná, Anna ; Křížek, Tomáš (advisor)
The work deals with international accounting standards and defines the standards governing the particular accounting and reporting banks. I wanted to give as faithful picture of the situation in the banking sector after the introduction of International Accounting Standards. I came to the individual effects, I disassembled one of the most important standards and outlined their positives and negatives. In conclusion of my work I assess the current situation of banks and possible future developments of financial reporting.
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The Role of the United States in International trade
Perničková, Adéla ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
In my work I am focusing on the role of the United States of America in International trade. In the first chapter I deal with the history of the foreign policy of the USA. In the second chapter I describe the basics principles of the trade agreements between the United States of America and other countries or group of countries. The third chapter is devoted to trade relationships between the USA and the main business partners -- the European Union, the People's Republic of China, the Russian Federation and Mercosur. The last chapter characterized the role of the USA in the 21st century.
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Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
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Investment and Commercial Opportunities for our Enterprises in Selected Territories
Farský, Marek ; Zemplinerová, Alena (advisor) ; Burgerová, Jiřina (referee)
Diploma thesis on the Investment and Commercial Opportunities for our Enterprises in Selected Territories deals with gradual internalization of Czech enterprises. Author aims to describes development of OFDI in connection with development of IFDI. The work attempts to find out whether the Czech OFDI development corresponds with concept "Investment Development Path" (IDP). Risks of dual economy are also regarded. In the next part the thesis is concerned with need of international supporting policy and its institutional assurance. The last part focuses on investment and commercial opportunities of our enterprises in present and mainly prospective markets. Czech production used to be very well-known in these markets and still has good reputation.
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