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Marketing and communication strategy for music contest Skutečná liga
Stanislav, Michal ; Postler, Milan (advisor) ; Jakl, Ladislav (referee)
The first theoretical part of the work describes in general marketing, marketing and communication strategies. The practical part is given to description of the music contest Skutečná liga, then to analysis of its target group, to analysis of its competition and of previous marketing and communication strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations with time-harmonogram building a new marketing and communication strategy were suggested according to the founded results.
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Proposal of the internet television for the music portal Bandzone.cz
Lisý, Martin ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The diploma thesis is discussing the proposal of the internet television for the music portal Bandzone.cz. The internet television is understood to be a web server aggregating the audiovisual content, which allows the viewers to decide what and when they want to watch. This is not a television that would show programs in real time and broadcast on the fixed schedule for 24 hours. The introduction of the diploma work discusses different approaches to internet business. It is followed by the presentation of the main subjects of the audiovisual media market operating in Czech Republic and worldwide. The following chapters are dealing with practical design of the internet TV station, from content and business model and up to user interface design. In the conclusion are named the key factors essential for success of the proposed e-business initiative, including the possibilities for its further deve;lopment.
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Analysis of music sales over the Internet
Štencel, David ; Sedláček, Jiří (advisor) ; Struska, Zdeněk (referee)
The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Význam vybraných stimulů v reklamě
Rejsková, Pavlína ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
Práce se zabývá komunikačním procesem, a to konkrétně působením jednotlivých reklamních stimulů v tisku, rozhlase a televizi. Praktická část potom objasňuje jaký vliv má hudební doprovod v reklamě, jaké hudební žánry se nejčastěji využívají pro určité skupiny a jaké další prvky a stimuly kladně působí na spotřebitele.
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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor) ; Kafka, Daniel (referee)
This thesis considers current status of recording industry divided into two parts -- music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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Music in commercial environment, its influence on psyche and shopping behaviour of human
Mrkvová, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This bachelor thesis deals with the topic Music in commercial environment, its influence on psyche and shopping behaviour of human. The goal of this thesis is to characterize the position of music in commercial environment, state present and future opportunities how to use music in this environment and also to find the influence of music on human and its behaviour. The first chapter states that the music can really influence human and its perception of things. Music can influence human mood, feelings, perception of environment and product and it can affect also human behaviour and performance. Second chapter lists theories which explain the influence of music and the schemes of the influencing process on human. These theories are in the third chapter connected with the real influence on human behaviour and demonstrated on performed experiments. In the fourth chapter there are named present and future trends concerning music in commercial environment, for instance ambient music, sonic branding, and sensory merchandising. The fifth chapter deals with problem concerning ethical and health aspects, because music in commercial environment influences human subconsciously. Last chapter tries to evaluate the development of music in commercial environment in the future. Music is very important part of commercial environment, which offers a lot of opportunities for the future. Unfortunately, the potential of music is currently being underestimated. With help of music can be influenced not only a mental but also a physical part of human personality and also shopping decision-taking and shopping behaviour.
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Support of the musical improvisation in the world of OSS
Nosek, Aleš ; Pavlíček, Luboš (advisor) ; Šedivá, Zuzana (referee)
Nezbytným vybavením každého muzikanta, který se učí improvizovat, je automatický hudební doprovod. V současné době existuje více programů, jež umožňují hudební doprovod podle za- daného sledu akordů vygenerovat. Tato bakalářská práce ukazuje možnosti, které hudebníkům nabízí komerční a svobodný software. Dále je zde podrobně rozebrána vnitří struktura programu MMA a implementace nové funkcionality v jazyce Python.
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Mezinárodní obchod hudebního vydavatelství Supraphon a hudebního nakladatelství ProVox music publishing
Paulů, Lukáš ; Halík, Jaroslav (advisor) ; Tomášková, Jana (referee)
Přes popis vývoje hudebního průmyslu, jak na domácí scéně, tak v zahraničí, se práce dostává k historii společnosti Supraphon, a. s. a k jejímu současnému působení v rámci České republiky i v mezinárodním obchodě. Charakterizuje současný trend v oblasti mezinárodního obchodu s hudebními nahrávkami a způsob jejich prodeje do zahraničí. Dále pak líčí vznik a vývoj hudebního nakladatelství ProVox music publishing, s. r. o., věnuje se hlavní nakladatelské činnosti, objasňuje terminologii a charakterizuje domácí a zahraniční činnost tohoto nakladatelství.
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