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Revenue Management of Hotel Chain
Magnusová, Mariana ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of this Bachelor thesis is the analysis of the effectiveness of Revenue Management in selected hotels of the hotel chain CPI Hotels. Through the theoretical knowledge author analysed the comprehensive methods and approaches of the Revenue management used in the hotel industry. The entire theoretical part summarizes the most important facts of the Revenue Management. The second, practical part is focused on more detailed analysis of the Revenue management approaches. Deeper are analysed results of the hotels in a period of five years, which are also compared with the overall average performance of the Prague market. Following information of selected indicators and used methods in last subchapter presents the evaluation and possible suggestions to improve the efficiency. The individual views of the improvement have especially subjective attitude of the author and may therefore be considerably limited with hers experience. These proposals could have a positive impact on the hotels management of increasing their occupancy and revenue optimization.
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The potential of branding in the hotel industry
Dufková, Kateřina ; Bakos, Tomáš (advisor) ; Valentová, Jana (referee)
The aim of this diploma paper is to discover if integration of hotels into hotel chains and hotel group is for the hotel industry the right direction. The first part defines what a brand is, why is created by companies and how a brand should be managed. Afterwards, brands strategies are identified. The paper describes possible ways of cooperation between hotels and hotel groups and tries to find out if this cooperation is beneficial or not. The last part of the paper is about Carlson Rezidor Hotel Group, Park Inn by Radisson and about hotel Park Inn Prague. The brand Park Inn by Radisson is analyzed on the basis what was discovered in the first part of the paper. The most significant advantages and disadvantages of hotel's cooperation with hotel group are identified. The paper ends with a statement that integration of hotels into hotel chains and hotel groups is very important and is therefore the future of the hotel industry.
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Use of coaching in hotel chains management
PANSKÁ, Markéta
Coaching has become a phenomenon of the 21st century. It is considered to be one of the most effective methods of personal and corporate development and the way of communication. When participating in management style, coaching tends to strengthen responsibility, creativity, motivation and power to overcome internal and external barriers obstructing staff improvement. The aim of the thesis is to analyze the use of coaching in hotel chains management. Borders disappearence, free trade and the internationalization process create favorable conditions and new opportunities for expansion of hotel chains, recruitment of international workforce as well as the arrival of large numbers of both domestic and foreign tourists. The society has discovered the extraordinary potential of multicultural teams, but also realizes the threat caused by their improper leading. Nowadays, the managers and directors are forced to work under increasing pressure. Firms and employees requirements are becoming more and more demanding. On one hand, flexibility, independence, expertise and ability to act effectively in crisis situations are needed. On the other hand, ambitions and aspirations of employees themselves are also getting more obvious. The companies already know that a well-chosen leadership styles lead to the attainment of corporate goals and achieve personal and professional staff developement. During the eight-month work placement in one of the leading Spanish hotel chain Iberostar on the Canary Islands was studied approach and management styles on different levels of the organizational structure. Based on observations, structured interviews and the actual involvement in the managerial team work, the study serving as a basis for a final proposal for the application of coaching in this particular chain has been created. Considering the international work environment and multicultural teams, so typical just for tourism industry, the issue of cross-cultural management is also discussed. The previous coaching and intercultural communication studies at Johannes Kepler University in Linz have become the theoretical basis in this area.
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Aplication of franchising in chosen company
Kuchařová, Jana ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This thesis deals about franchising and its aplication in practice. The objective of this thesis is evaluation of weak and strong points of franchising system of OREA HOTELS. The first part deals about definitions, advantages and disadvantages of franchising and expansion of franchising in the world. The practical part deals about advantages and requirements of franchising system of chosen company. Recommendations that would lead to improvement of those weak point are part of this thesis too.
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