|
|
The Proposal for Improvement of Services in the Myslivna Hotel
Izák, Filip ; Mazuch, David (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.
|
|
|
Proposal for Improvement of Services in the Hotel U Hraběnky
Kumbárová, Ludmila ; Píza, Petr (referee) ; Mikulec, Luděk (advisor)
The thesis deals with the issue of enhancing the quality of providing services at a real hotel in Telč, the Vysočina Region. The hotel is in need of certain adjustments in purpose to improve current services. When processing this thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the hotel. In the proposal part I presents series of suggestions that could recondition provided services, and therefore, draw attention of more customers. It is indisputable that a considerable amount of money would be necessary to invest first. However, the returnability should bring overal effect in prosperity of the whole hotel.
|
|
| |
|
| |
|
|
Restoration of the monastery in Šternberk
Sarvašová, Anna ; Kocourek, Tomáš (referee) ; Guzdek, Adam (advisor)
The subject of the diploma thesis was an architectural study of the restoration proposal of the Augustinian monastery Šternberk. The building is owned by the city, whose task is to create new functions and uses for the abbey. The city did not concretize the plans for the construction of the monastery, it was more about a vision of the future and the discovery of new possibilities. Based on the analysis of the existing domain, conclusions are drawn about the use of new functions. The abbey is centrally located and is operationally and structurally connected to the Roman Catholic Church of the Annunciation of the Virgin Mary. The monastery also has a garden, which is currently inaccessible and unused. The plan is to revitalize the garden and build an underground parking lot that will serve the monastery and the city. The garden will be open to the public and at the same time will allow access to another part of the city. Revival of the monastery and its gardens should make the location more attractive and attract people to the city. The goal of the proposal is to create a high-quality public environment in the historic core of Šternberk..
|
|
|
Development of Competitiveness of Company
Doležal, Tomáš ; Mečíř, Lukáš (referee) ; Zich, Robert (advisor)
The content of this master’s thesis deals with competitiveness of the accommodation establishment „Jacob Brno“ through its brand. The current situation of the company is dismantled according to theoretical knowledge. Based on the value chain theory, the value creation process for the customer is further dismantled and compared to competing company. According to the variety of analyses, it is proposed to extend the supply of the accommodation establishment to ancillary services. This includes services such as a conference facility or an improved way to accommodate guests.
|
|
|
Content marketing a jeho využití v marketingu ubytovacích služeb
Kočí, Kristýna
The diploma thesis deals with the importance of content marketing and its use in the marketing of accommodation services. Content marketing is on the rise and it is not only in the travel industry that it can help build long-term relationships and thus support business growth. The aim of the thesis is to determine recommendati-ons for the use of content marketing in hotel companies offering accommodation services in Brno. The thesis uses available secondary data to analyse the state of the current market in terms of content marketing and also to identify target segments. An important source of information was the collection of primary data using in-depth interviews with company representatives (n = 6) and representatives of the target segment (n = 6). The final recommendations are formulated through the basic processes of content marketing.
|
|
|
Restoration of the monastery in Šternberk
Sarvašová, Anna ; Kocourek, Tomáš (referee) ; Guzdek, Adam (advisor)
The subject of the diploma thesis was an architectural study of the restoration proposal of the Augustinian monastery Šternberk. The building is owned by the city, whose task is to create new functions and uses for the abbey. The city did not concretize the plans for the construction of the monastery, it was more about a vision of the future and the discovery of new possibilities. Based on the analysis of the existing domain, conclusions are drawn about the use of new functions. The abbey is centrally located and is operationally and structurally connected to the Roman Catholic Church of the Annunciation of the Virgin Mary. The monastery also has a garden, which is currently inaccessible and unused. The plan is to revitalize the garden and build an underground parking lot that will serve the monastery and the city. The garden will be open to the public and at the same time will allow access to another part of the city. Revival of the monastery and its gardens should make the location more attractive and attract people to the city. The goal of the proposal is to create a high-quality public environment in the historic core of Šternberk..
|
|
|
Psychological testing in personnel psychology: competency-based selection of hospitality leaders
Šafr, Martin ; Wagnerová, Irena (advisor) ; Štikar, Jiří (referee)
This thesis deals with one of the most debated topics of the Personnel Psychology - the personnel selection. The aim of the thesis is to provide an exhaustive overview of the designing process of the selection procedures with special attention being paid to the various methods of selecting employees. Attention was primarily paid to the effort that the knowledge of the otherwise common methods of selecting employees be put in the new framework and the latest ways of their application. Particular emphasis has been put upon the new approaches to the method of interview, cognitive abilities testing, detection of individual personality at work and new methods in designing assessment centers. An interesting chapter is the use of emotional factors as selection criteria and the application of the attachment theory to work. Considerable extent of the thesis is also devoted to the methods of job analysis and competency modeling, their comparison and applications. Based on the previous theoretical treatise the empirical part attempts at creating a competency model for senior executives in the hotel industry and proposes possible ways of its practical use.
|
|
|
Development of Competitiveness of Company
Doležal, Tomáš ; Mečíř, Lukáš (referee) ; Zich, Robert (advisor)
The content of this master’s thesis deals with competitiveness of the accommodation establishment „Jacob Brno“ through its brand. The current situation of the company is dismantled according to theoretical knowledge. Based on the value chain theory, the value creation process for the customer is further dismantled and compared to competing company. According to the variety of analyses, it is proposed to extend the supply of the accommodation establishment to ancillary services. This includes services such as a conference facility or an improved way to accommodate guests.
|
guest ::
